Homosexual not Homogeneous
A Motivation-Based Typology of Gay Leisure Travelers Holidaying in Cape Town, South Africa
Bibliographic Data
| ID | 3664864 |
|---|---|
| Authors | Chris Hattingh (0000-0002-3849-6094, Cape Peninsula University of Technology, corresponding author), John P Spencer (0000-0002-7320-144X, Cape Peninsula University of Technology) |
| Year | 2020 |
| Volume | 67 |
| Issue | 6 |
| Pages | 768-792 |
| Publication date | 2020-05-11 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Homosexuality (JOURNAL) |
| Journal identifiers | ISSN: 0091-8369 • E-ISSN: 1540-3602 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/00918369.2018.1555393 |
| PMID | 30582733 |
| OpenAlex | W2906123756 |
| Language | EN |
| Citations received | 7 |
| References cited | 37 |
The gay traveler, a segment of the lesbian, gay, bisexual, and transgender (LGBT) travel market, is perceived to be a homogeneous market segment as a result of the assumption that gay men have a unique "homosexual lifestyle." This assumption is problematic as it conceals many other important variables, and it may hinder effective destination marketing. A Web-based electronic survey was completed by 469 gay male travelers, and attribute-based benefit segmentation was carried out by applying a hierarchical cluster analysis using Ward's procedure with Euclidean distances. The typology is based on the push and pull framework; the motivations of travelers were assessed both in terms of their socio-psychological motivations and destination attributes of Cape Town. The typology empirically suggests that gay travelers are not homogeneous, and that sexuality influences the travel behavior of a minority of gay men. Consequently, not all gay travelers or activities by these travelers can be labeled as "gay" tourism
Advertising · Business · Cape · Geography · Homogeneous · Homosexuality · Human sexuality · Lesbian · Market segmentation · Queer · Sociology · Tourism · Transgender · Typology · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Diverse Aspects of Tourism Research · Gender Studies · Marketing · Psychology · Social Psychology
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LGBT Tourism in South Africa
Gender and Sexuality Diversity in Tourism
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Queer tourism geographies and placemaking
The Influence of Perceived Sacrifices on Behavioral Intentions in The LGBT Tourism Sector
Governmentality and South Africa's Edifice of Gender and Sexual Rights
The Paradox of Gay Men As Tourists
Handbook of LGBT Tourism and Hospitality
Key Concepts in Tourist Studies
Tourism Analysis
The "Pull" of Tourism Destinations
Consumer behaviour in tourism
Reaching out to the gay tourist
Gay men and tourism
The influence of push and pull factors at Korean national parks
Holidays of older gay men
Sexuality and holiday choices
Push and Pull Relationships
Lesbians and Gay Men's Vacation Motivations, Perceptions, and Constraints
Sun, Sand, and Citizenship
| Citations per year | 1.4 |
|---|---|
| Citation span | 2021 - 2025 (5) |
| Highly cited | No |