The Influence of Perceived Sacrifices on Behavioral Intentions in The LGBT Tourism Sector
Bibliographic Data
| ID | 3115960 |
|---|---|
| Authors | Nkosivile W Madinga (0000-0003-4026-7423, University of Cape Town, corresponding author), Marle Van Eyk (0000-0001-8743-2727, Nelson Mandela University), Felix Amoah (0000-0002-8355-1363, Nelson Mandela University) |
| Year | 2025 |
| Volume | 15 |
| Issue | 1 |
| Publication date | 2025-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/21582440241310654 |
| OpenAlex | W4406106485 |
| Language | EN |
| Citations received | 1 |
| References cited | 60 |
This study aims to investigate the perceived sacrifices associated with visiting an LGBT-friendly destination and its impact on customer value. Specifically, we sought to explore the relationship between customer value, tourist loyalty, and willingness to pay among LGBT tourists. Using a self-administered electronic questionnaire, we collected data from 406 LGBT tourists and employed partial least squares structural equation modelling (PLS-SEM) to analyze the data. The findings of this study reveal that perceived sacrifices, both monetary and non-monetary, are significant antecedents of customer value in the context of LGBT tourism. Moreover, our results demonstrate that customer value has a significant positive impact on tourist loyalty and willingness to pay, highlighting the importance of creating a positive customer experience for this niche market. This study contributes to the growing body of literature on LGBT tourism by providing insights into the factors that drive customer value in this sector. Moreover, our findings offer valuable implications for the tourism industry, highlighting the need to prioritize LGBT-friendly policies and initiatives to attract and retain this significant customer segment. This study sheds light on the perceived sacrifices and customer value in LGBT tourism, offering valuable insights for industry stakeholders seeking to better understand and serve this diverse and growing market
Advertising · Business · Customer retention · Geography · Loyalty · Loyalty business model · Political science · Service quality · Structural equation modeling · Tourism · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Marketing
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| Citations per year | 1 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |