Nkosivile W Madinga

Biographic Data

ID822674
NAMENkosivile W Madinga
GIVEN NAMESNkosivile W
FAMILY NAMEMadinga
SIGNATUREMADINGA N W
AFFILIATIONSUniversity of Cape Town
ORCID0000-0003-4026-7423
VERIFIEDYes
TOTAL WORKS9
TOTAL CITATIONS3
WORKS AS AUTHOR9
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2025
H-INDEX1

  • Navigating load shedding

    Open AccessGhalieb Alli, MARC EDWARDS et al.ARTICLECleaner and Responsible Consumption2025

    Load shedding (energy shortage) has persisted in South Africa for approximately 17 years, prompting the government to encourage households to adopt sustainable energy sources as a solution. Despite these efforts, the slow uptake of green energy technologies highlights the need for a deeper understanding of the factors influencing household adoption decisions. This study investigates the drivers and barriers to green energy technology adoption at …

  • The Influence of Perceived Sacrifices on Behavioral Intentions in The LGBT Tourism Sector

    Open AccessNkosivile W Madinga, Marle Van Eyk et al.ARTICLESAGE Open2025Cited by: 1References: 60

    This study aims to investigate the perceived sacrifices associated with visiting an LGBT-friendly destination and its impact on customer value. Specifically, we sought to explore the relationship between customer value, tourist loyalty, and willingness to pay among LGBT tourists. Using a self-administered electronic questionnaire, we collected data from 406 LGBT tourists and employed partial least squares structural equation modelling (PLS-SEM) t…

  • The Impact of Socio-Psychological Factors on Consumer Ethnocentrism and Purchase Intentions Among South African Consumers

    Open AccessNkosivile W Madinga, Simone Lazo et al.ARTICLEJournal of African Business2024

    This study aimed to investigate the impact of socio-psychological factors, such as nationalism, internationalism, collectivism, conservativism, patriotism, and cultural openness, on consumer ethnocentrism and its effect on purchase intentions among South African consumers. A total of 203 responses were collected from South African consumers over the age of 18 through an electronic self-administered survey. Partial Least Squares Structural Equatio…

  • Social Media Sentiment Analysis

    Nkosivile W Madinga, James LappemanARTICLEJournal of African Business2023

    This study provides an analysis of consumers sentiment regarding online and ‘brick and mortar’ retailers in South Africa. The research provides insight into consumer online conversation by examining views as expressed about retailers from 15417 mentions on Twitter, Facebook, and Instagram. The results indicate that customer service, shopping portals, vouchers/coupons, stock availability, deliveries, and jobs were the top issues discussed about on…

  • LGBT Tourism in South Africa

    Nkosivile W Madinga, Marle Van Eyk et al.ARTICLECurrent Issues in Tourism2023

    The potential economic contributions of the LGBT tourism market have received the attention of scholars, destination marketing practitioners and tourism businesses, highlighting the LGBT society as a lucrative market, while also signifying the distinctive needs of the LGBT community. This study investigates the impact of customer value on behavioural intentions in the LGBT tourism sector. Data was collected from 406 LGBT tourists using a self-adm…

  • Smart shopping

    Open AccessLee-Andra Bruwer, Nkosivile W Madinga et al.ARTICLEBritish Food Journal2022

    Purpose The purpose of this paper is to determine the key factors influencing the adoption of grocery shopping and to examine the moderating effect of education between antecedents of the adoption of grocery shopping apps and user attitude and intention to purchase. Design/methodology/approach This study adopted partial least squares structural equation modeling (PLS-SEM) to evaluate the relationship between the latent variables: perceived useful…

  • The New Normal

    Open AccessRobert Polkinghorne, Nkosivile W Madinga et al.ARTICLESAGE Open2022

    Lesbian and gay-themed advertising hold great potential for marketers and brands, yet an understanding of how these advertisements influence heterosexual consumers is still a question of debate. This study examined the developmental factors and traditional culture of consumers, which are critical in understanding tolerance of homosexuality. It further examined the impact of tolerance of homosexuality on attitudes toward lesbian and gay-themed adv…

  • Modelling fashion clothing involvement among gay consumers in South Africa

    Open AccessNkosivile W Madinga, Eugine Tafadzwa Maziriri et al.ARTICLECogent Social Sciences2020

    This study examines fashion clothing involvement among gay men, who are an emerging segment in the fashion industry. Data was gathered via an online self-administered survey, resulting in 150 responses. SEM using the Smart PLS software, version 3, was used to test the hypotheses. The findings uncovered that fashion consciousness and consumer conformity significantly influence fashion clothing involvement, while social comparison, purchase involve…

  • Political campaigns in South Africa

    Open AccessNkosivile W Madinga, Eugine Tafadzwa Maziriri et al.ARTICLEJournal of Public Affairs2020Cited by: 2References: 20

    From presidential campaigns to social awareness campaigns, celebrities have gradually become central fixtures in modern politics. They tend to be information platforms for candidates and parties they either clearly support or officially endorse. South African political parties raised eyebrows when they rallied the country's popular celebrities to publicly endorse them. Political parties spend a significant amount of money on celebrity endorsement…