Aric Rindfleisch
Biographic Data
| ID | 129814 |
|---|---|
| NAME | Aric Rindfleisch |
| GIVEN NAMES | Aric |
| FAMILY NAME | Rindfleisch |
| SIGNATURE | RINDFLEISCH A |
| AFFILIATIONS | University of Wisconsin–Madison |
| ORCID | 0000-0001-6849-7891 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 247 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1997 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 6 |
Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world
Marketing in the Sharing Economy
The last decade has seen the emergence of the sharing economy as well as the rise of a diverse array of research on this topic both inside and outside the marketing discipline. However, the sharing economy’s implications for marketing thought and practice remain unclear. This article defines the sharing economy as a technologically enabled socioeconomic system with five key characteristics (i.e., temporary access, transfer of economic value, plat…
An Online Process Model of Second-Order Cultivation Effects: How Television Cultivates Materialism and Its Consequences for Life Satisfaction
Two studies investigated the interrelations among television viewing, materialism, and life satisfaction, and their underlying processes. Study 1 tested an online process model for television's cultivation of materialism by manipulating level of materialistic content. Viewing level influenced materialism, but only among participants who reported being transported by the narrative, supporting a process model in which cultivation effects for value …
The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection
Over the past 2 decades, a large body of research has examined how materialism is formed and how this value influences well-being. Although these studies have substantially contributed to our understanding of materialism, they shed little light on this value's relationship to consumer behavior. Our research seeks to address this gap by examining the influence of materialism on self- and communal-brand connections. We ground our conceptualization …
Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines
Marketing academics and practitioners frequently employ cross-sectional surveys. In recent years, editors, reviewers, and authors have expressed increasing concern about the validity of this approach. These validity concerns center on reducing common method variance bias and enhancing causal inferences. Longitudinal data collection is commonly offered as a solution to these problems. In this article, the authors conceptually examine the role of l…
Television's Cultivation of Material Values
Prior research has shown that television viewing cultivates perceptions of the prevalence of societal affluence through a memory-based process that relies on the application of judgmental heuristics. This article extends this research by examining (1) whether cultivation effects generalize to consumer values such as materialism and (2) whether these values judgments are also processed in a heuristic manner. Data from both a survey and an experime…
Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale
Most measures of consumer behavior have been developed and employed in the United States. Thus, relatively little is known about the cross-cultural applicability of these measures. Using Richins and Dawson's (1992) Material Values Scale (MVS) as an exemplar, this article focuses on the problems researchers are likely to encounter when employing domestic mixed-worded scales (i.e., scales that contain both positive- and reverse-worded items) in cro…
Materialism and Well-Being: A Conflicting Values Perspective
Over the past decade, materialism has emerged as an important research topic. Materialism is generally viewed as the value placed on the acquisition of material objects. Previous research finds that high levels of material values are negatively associated with subjective well-being. However, relatively little is known about the relationship between materialism and well-being within the broader context of an individual's value system. In this arti…
Family Structure, Materialism, and Compulsive Consumption
Despite the rapid and dramatic changes in the structure of the American family over the past thirty years (e.g., divorce, single parenting), consumer researchers have largely neglected the issue of how alternative family forms influence consumer behavior. The authors' initial inquiry into this area finds that young adults reared in disrupted families are more materialistic and exhibit higher levels of compulsive consumption than young adults rear…
Materialism and Well-Being: A Conflicting Values Perspective
Over the past decade, materialism has emerged as an important research topic. Materialism is generally viewed as the value placed on the acquisition of material objects. Previous research finds that high levels of material values are negatively associated with subjective well-being. However, relatively little is known about the relationship between materialism and well-being within the broader context of an individual's value system. In this arti…
Family Structure, Materialism, and Compulsive Consumption
Despite the rapid and dramatic changes in the structure of the American family over the past thirty years (e.g., divorce, single parenting), consumer researchers have largely neglected the issue of how alternative family forms influence consumer behavior. The authors' initial inquiry into this area finds that young adults reared in disrupted families are more materialistic and exhibit higher levels of compulsive consumption than young adults rear…
The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection
Over the past 2 decades, a large body of research has examined how materialism is formed and how this value influences well-being. Although these studies have substantially contributed to our understanding of materialism, they shed little light on this value's relationship to consumer behavior. Our research seeks to address this gap by examining the influence of materialism on self- and communal-brand connections. We ground our conceptualization …
An Online Process Model of Second-Order Cultivation Effects: How Television Cultivates Materialism and Its Consequences for Life Satisfaction
Two studies investigated the interrelations among television viewing, materialism, and life satisfaction, and their underlying processes. Study 1 tested an online process model for television's cultivation of materialism by manipulating level of materialistic content. Viewing level influenced materialism, but only among participants who reported being transported by the narrative, supporting a process model in which cultivation effects for value …
Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale
Most measures of consumer behavior have been developed and employed in the United States. Thus, relatively little is known about the cross-cultural applicability of these measures. Using Richins and Dawson's (1992) Material Values Scale (MVS) as an exemplar, this article focuses on the problems researchers are likely to encounter when employing domestic mixed-worded scales (i.e., scales that contain both positive- and reverse-worded items) in cro…
Television's Cultivation of Material Values
Prior research has shown that television viewing cultivates perceptions of the prevalence of societal affluence through a memory-based process that relies on the application of judgmental heuristics. This article extends this research by examining (1) whether cultivation effects generalize to consumer values such as materialism and (2) whether these values judgments are also processed in a heuristic manner. Data from both a survey and an experime…
Family Structure, Materialism, and Compulsive Consumption
Despite the rapid and dramatic changes in the structure of the American family over the past thirty years (e.g., divorce, single parenting), consumer researchers have largely neglected the issue of how alternative family forms influence consumer behavior. The authors' initial inquiry into this area finds that young adults reared in disrupted families are more materialistic and exhibit higher levels of compulsive consumption than young adults rear…
Materialism and Well-Being: A Conflicting Values Perspective
Over the past decade, materialism has emerged as an important research topic. Materialism is generally viewed as the value placed on the acquisition of material objects. Previous research finds that high levels of material values are negatively associated with subjective well-being. However, relatively little is known about the relationship between materialism and well-being within the broader context of an individual's value system. In this arti…
Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale
Most measures of consumer behavior have been developed and employed in the United States. Thus, relatively little is known about the cross-cultural applicability of these measures. Using Richins and Dawson's (1992) Material Values Scale (MVS) as an exemplar, this article focuses on the problems researchers are likely to encounter when employing domestic mixed-worded scales (i.e., scales that contain both positive- and reverse-worded items) in cro…
Television's Cultivation of Material Values
Prior research has shown that television viewing cultivates perceptions of the prevalence of societal affluence through a memory-based process that relies on the application of judgmental heuristics. This article extends this research by examining (1) whether cultivation effects generalize to consumer values such as materialism and (2) whether these values judgments are also processed in a heuristic manner. Data from both a survey and an experime…
Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines
Marketing academics and practitioners frequently employ cross-sectional surveys. In recent years, editors, reviewers, and authors have expressed increasing concern about the validity of this approach. These validity concerns center on reducing common method variance bias and enhancing causal inferences. Longitudinal data collection is commonly offered as a solution to these problems. In this article, the authors conceptually examine the role of l…
The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection
Over the past 2 decades, a large body of research has examined how materialism is formed and how this value influences well-being. Although these studies have substantially contributed to our understanding of materialism, they shed little light on this value's relationship to consumer behavior. Our research seeks to address this gap by examining the influence of materialism on self- and communal-brand connections. We ground our conceptualization …
An Online Process Model of Second-Order Cultivation Effects: How Television Cultivates Materialism and Its Consequences for Life Satisfaction
Two studies investigated the interrelations among television viewing, materialism, and life satisfaction, and their underlying processes. Study 1 tested an online process model for television's cultivation of materialism by manipulating level of materialistic content. Viewing level influenced materialism, but only among participants who reported being transported by the narrative, supporting a process model in which cultivation effects for value …
Marketing in the Sharing Economy
The last decade has seen the emergence of the sharing economy as well as the rise of a diverse array of research on this topic both inside and outside the marketing discipline. However, the sharing economy’s implications for marketing thought and practice remain unclear. This article defines the sharing economy as a technologically enabled socioeconomic system with five key characteristics (i.e., temporary access, transfer of economic value, plat…
Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world
Psychology (7 works) · Social Psychology (7 works) · Consumer Behavior in Brand Consumption and Identification (6 works) · Materialism (5 works) · Sociology (5 works) · Business (4 works) · Epistemology (4 works) · Mathematics (4 works) · Computer Science (3 works) · Conceptualization (3 works)