Marketing in a Digital World
Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
Bibliographic Data
| ID | 19904934 |
|---|---|
| Authors | Aric Rindfleisch (0000-0001-6849-7891), Alan J Malter (0000-0002-4422-8803) |
| Editors | Varsha Jain (0000-0002-6740-4857), Githa S Heggde (0000-0002-0650-9524), Russell Belk, George Spais |
| Year | 2026 |
| Publication date | 2026-01-01 |
| Open Access | Yes |
| Type | BOOK |
| Venue | Marketing in a Digital World (SOURCE_BOOK) |
| Publisher | Springer Nature Singapore (PUBLISHER) |
| DOI | 10.1007/978-981-95-6505-4 |
| OpenAlex | W2961116079 |
| ISBN | 9789819565054 |
| Language | EN |
| Citations received | 2 |
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world
Advertising · Business · Digital Marketing and Social Media · Marketing · Marketing and Advertising Strategies
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2020 - 2024 (5) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |