Githa S Heggde
Biographic Data
| ID | 8420965 |
|---|---|
| NAME | Githa S Heggde |
| GIVEN NAMES | Githa S |
| FAMILY NAME | Heggde |
| SIGNATURE | HEGGDE G S |
| AFFILIATIONS | University of Petroleum and Energy Studies |
| ORCID | 0000-0002-0650-9524 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world
Who thought what for consumer behavior: A bibliometric analysis on the researches on consumer behavior during Covid-19
This paper reviews the researches done during the Covid-19 on consumer behavior by conducting a multi-keyword bibliometric analysis. The authors tried to look at what researches were trending and reviewed the top-cited papers and what they talked about. The authors contributed to formulating a new ratio in the bibliometric analysis, citation/document ratio, which gives a better picture of the quality of research done under any domain. In conclusi…
Social Media Marketing
No prominent works on this page.
Social Media Marketing
Who thought what for consumer behavior: A bibliometric analysis on the researches on consumer behavior during Covid-19
This paper reviews the researches done during the Covid-19 on consumer behavior by conducting a multi-keyword bibliometric analysis. The authors tried to look at what researches were trending and reviewed the top-cited papers and what they talked about. The authors contributed to formulating a new ratio in the bibliometric analysis, citation/document ratio, which gives a better picture of the quality of research done under any domain. In conclusi…
Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world
Advertising (2 works) · Business (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Marketing (2 works) · Bibliometrics (1 works) · Citation (1 works) · Citation analysis (1 works) · Computer Science (1 works) · COVID-19 Pandemic Impacts (1 works)