Alan J Malter
Biographic Data
| ID | 9152185 |
|---|---|
| NAME | Alan J Malter |
| GIVEN NAMES | Alan J |
| FAMILY NAME | Malter |
| SIGNATURE | MALTER A J |
| AFFILIATIONS | University of Illinois Chicago |
| ORCID | 0000-0002-4422-8803 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world
What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry
Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines
Marketing academics and practitioners frequently employ cross-sectional surveys. In recent years, editors, reviewers, and authors have expressed increasing concern about the validity of this approach. These validity concerns center on reducing common method variance bias and enhancing causal inferences. Longitudinal data collection is commonly offered as a solution to these problems. In this article, the authors conceptually examine the role of l…
No prominent works on this page.
Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines
Marketing academics and practitioners frequently employ cross-sectional surveys. In recent years, editors, reviewers, and authors have expressed increasing concern about the validity of this approach. These validity concerns center on reducing common method variance bias and enhancing causal inferences. Longitudinal data collection is commonly offered as a solution to these problems. In this article, the authors conceptually examine the role of l…
What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry
Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world
Business (2 works) · Computer Science (2 works) · Marketing (2 works) · Advertising (1 works) · Artificial Intelligence (1 works) · Business model (1 works) · Business Strategy and Innovation (1 works) · Competitor analysis (1 works) · Conceptualization (1 works) · Consumer Market Behavior and Pricing (1 works)