Alexander Fedorikhin
Biographic Data
| ID | 129853 |
|---|---|
| NAME | Alexander Fedorikhin |
| GIVEN NAMES | Alexander |
| FAMILY NAME | Fedorikhin |
| SIGNATURE | FEDORIKHIN A |
| AFFILIATIONS | Indiana University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 202 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 2010 |
| H-INDEX | 4 |
Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal
We investigate the interfering influence of elevated arousal on the impact of positive mood on resistance to temptation. Three studies demonstrate that when a temptation activates long-term health goals, baseline positive mood facilitates resistance to temptation in (1) the choice between two snack items, one of which is more unhealthy, sinful, and hard to resist (M&Ms) than the other (grapes) and (2) the monitoring of consumption when the sinful…
Promotional Bundles and Consumers' Price Judgments: When the Best Things in Life Are Not Free
A series of experiments examined the amount that consumers were willing to pay for products bundled together in a promotion. Describing one of the disparate products in the bundle as "free" decreased the price consumers were willing to pay for each product when sold individually. However, a "freebie" offer did not influence the overall price for the bundle of disparate products, a finding robust across two different settings and populations. The …
Coupling and decoupling of unfairness and anger in ultimatum bargaining
Although previous research has demonstrated the importance of emotions in ultimatum bargaining, this research provides a more direct, convergent test of the role of anger in explaining rejections of unfair offers in ultimatum bargaining. First, using appraisal theory of emotions, this research examines the extent to which the cognitive appraisal of unfairness leads to the emotion of anger, which in turn, drives punitive behavior (i.e., rejection …
Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making
This article examines how consumer decision making is influenced by automatically evoked task-induced affect and by cognitions that are generated in a more controlled manner on exposure to alternatives in a choice task. Across two experiments respondents chose between two alternatives: one (chocolate cake) associated with more intense positive affect but less favorable cognitions, compared to a second (fruit salad) associated with less favorable …
Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making
This article examines how consumer decision making is influenced by automatically evoked task-induced affect and by cognitions that are generated in a more controlled manner on exposure to alternatives in a choice task. Across two experiments respondents chose between two alternatives: one (chocolate cake) associated with more intense positive affect but less favorable cognitions, compared to a second (fruit salad) associated with less favorable …
Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal
We investigate the interfering influence of elevated arousal on the impact of positive mood on resistance to temptation. Three studies demonstrate that when a temptation activates long-term health goals, baseline positive mood facilitates resistance to temptation in (1) the choice between two snack items, one of which is more unhealthy, sinful, and hard to resist (M&Ms) than the other (grapes) and (2) the monitoring of consumption when the sinful…
Coupling and decoupling of unfairness and anger in ultimatum bargaining
Although previous research has demonstrated the importance of emotions in ultimatum bargaining, this research provides a more direct, convergent test of the role of anger in explaining rejections of unfair offers in ultimatum bargaining. First, using appraisal theory of emotions, this research examines the extent to which the cognitive appraisal of unfairness leads to the emotion of anger, which in turn, drives punitive behavior (i.e., rejection …
Promotional Bundles and Consumers' Price Judgments: When the Best Things in Life Are Not Free
A series of experiments examined the amount that consumers were willing to pay for products bundled together in a promotion. Describing one of the disparate products in the bundle as "free" decreased the price consumers were willing to pay for each product when sold individually. However, a "freebie" offer did not influence the overall price for the bundle of disparate products, a finding robust across two different settings and populations. The …
Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making
This article examines how consumer decision making is influenced by automatically evoked task-induced affect and by cognitions that are generated in a more controlled manner on exposure to alternatives in a choice task. Across two experiments respondents chose between two alternatives: one (chocolate cake) associated with more intense positive affect but less favorable cognitions, compared to a second (fruit salad) associated with less favorable …
Coupling and decoupling of unfairness and anger in ultimatum bargaining
Although previous research has demonstrated the importance of emotions in ultimatum bargaining, this research provides a more direct, convergent test of the role of anger in explaining rejections of unfair offers in ultimatum bargaining. First, using appraisal theory of emotions, this research examines the extent to which the cognitive appraisal of unfairness leads to the emotion of anger, which in turn, drives punitive behavior (i.e., rejection …
Promotional Bundles and Consumers' Price Judgments: When the Best Things in Life Are Not Free
A series of experiments examined the amount that consumers were willing to pay for products bundled together in a promotion. Describing one of the disparate products in the bundle as "free" decreased the price consumers were willing to pay for each product when sold individually. However, a "freebie" offer did not influence the overall price for the bundle of disparate products, a finding robust across two different settings and populations. The …
Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal
We investigate the interfering influence of elevated arousal on the impact of positive mood on resistance to temptation. Three studies demonstrate that when a temptation activates long-term health goals, baseline positive mood facilitates resistance to temptation in (1) the choice between two snack items, one of which is more unhealthy, sinful, and hard to resist (M&Ms) than the other (grapes) and (2) the monitoring of consumption when the sinful…
Psychology (4 works) · Social Psychology (3 works) · Affect (linguistics) (2 works) · Cognition (2 works) · Cognitive psychology (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Experimental Behavioral Economics Studies (2 works) · Advertising (1 works) · Anger (1 works) · Appraisal theory (1 works)