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Edward Rigdon

Biographic Data

ID130969
NAMEEdward Rigdon
GIVEN NAMESEdward
FAMILY NAMERigdon
SIGNATURERIGDON E
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS8
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2004
LATEST PUBLICATION YEAR2004
H-INDEX1
  • Play, Flow, and the Online Search Experience

    Charla Mathwick, Edward Rigdon et al.•ARTICLE•Journal of Consumer Research•2004•Cited by: 8•References: 34

    This study examines the conditions necessary to transform online information search into “play,” a highly positive experience capable of delivering intrinsic value in the form of escapism and enjoyment. On the basis of the four-channel model of flow, perceived play is investigated as the consequence of flow versus various nonflow states. Moderated by product involvement, play serves as a link between flow theory and the online consumer attitude f…

  • Play, Flow, and the Online Search Experience

    Charla Mathwick, Edward Rigdon et al.•ARTICLE•Journal of Consumer Research•2004•Cited by: 8•References: 34

    This study examines the conditions necessary to transform online information search into “play,” a highly positive experience capable of delivering intrinsic value in the form of escapism and enjoyment. On the basis of the four-channel model of flow, perceived play is investigated as the consequence of flow versus various nonflow states. Moderated by product involvement, play serves as a link between flow theory and the online consumer attitude f…

  • Play, Flow, and the Online Search Experience

    Charla Mathwick, Edward Rigdon et al.•ARTICLE•Journal of Consumer Research•2004•Cited by: 8•References: 34

    This study examines the conditions necessary to transform online information search into “play,” a highly positive experience capable of delivering intrinsic value in the form of escapism and enjoyment. On the basis of the four-channel model of flow, perceived play is investigated as the consequence of flow versus various nonflow states. Moderated by product involvement, play serves as a link between flow theory and the online consumer attitude f…

Computer Science (1 works) · Digital Marketing and Social Media (1 works) · Flow Experience in Various Fields (1 works) · Information retrieval (1 works) · Library science (1 works) · Online search (1 works) · Psychology (1 works) · Technology Adoption and User Behaviour (1 works) · World Wide Web (1 works)

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