Play, Flow, and the Online Search Experience
Bibliographic Data
| ID | 2215735 |
|---|---|
| Authors | Charla Mathwick (Portland State University), Edward Rigdon, Edward E Rigdon (0000-0003-4904-3952, Georgia State University) |
| Year | 2004 |
| Volume | 31 |
| Issue | 2 |
| Pages | 324-332 |
| Publication date | 2004-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/422111 |
| OpenAlex | W2111560253 |
| Language | EN |
| Citations received | 34 |
| References cited | 39 |
This study examines the conditions necessary to transform online information search into “play,” a highly positive experience capable of delivering intrinsic value in the form of escapism and enjoyment. On the basis of the four-channel model of flow, perceived play is investigated as the consequence of flow versus various nonflow states. Moderated by product involvement, play serves as a link between flow theory and the online consumer attitude formation process
Information retrieval · Library science · Online search · World Wide Web · Computer Science · Digital Marketing and Social Media · Flow Experience in Various Fields · Psychology · Technology Adoption and User Behaviour
Engaging Readers
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Flow Experiences in Shopping Activities
Optimal experience of flow enhanced by telepresence
Discriminant validity testing in marketing
An assessment of value creation in mobile service delivery and the moderating role of time consciousness
The development and evaluation of a survey to measure user engagement
The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction
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Smart Subcategories
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Structural Equation Modeling in Practice
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Defining Virtual Reality
Homo ludens
Personal control over aversive stimuli and its relationship to stress
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Central and Peripheral Routes to Advertising Effectiveness
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| Unique citing works | 34 |
|---|---|
| Citations per year | 0,61 |
| Citation span | 1970 - 2026 (57) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 31 |