How Consumers Consume

A Typology of Consumption Practices

Bibliographic Data

ID2961076
AuthorsDouglas B Holt (Pennsylvania State University, corresponding author)
Year1995
Volume22
Issue1
Pages1
Publication date1995-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/209431
OpenAlexW1966026240
LanguageEN
Citations received211
References cited30

This article examines what people do when they consume. In recent interpretive consumer research, three research streams have emerged, each portraying how people consume through a distinctive metaphor: consuming as experience, consuming as integration, and consuming as classification. The research reported here - a two-year observational case study of baseball spectators in Chicago's Wrigley Field bleachers - builds on this literature to systematically detail the universe of actions that constitute consuming. The resulting topology refines, extends, and synthesizes the three existing approaches to consuming and adds a fourth dimension - consuming as play - to yield a comprehensive vocabulary for describing how consumers consume. The usefulness of the topology is demonstrated by applying it to develop an alternative conception of materialism as a style of consuming. Copyright 1995 by the University of Chicago

Advertising · Business · Consumer behaviour · Consumer research · Consumption (sociology) · Dimension (graph theory) · Epistemology · Field (mathematics) · Linguistics · Materialism · Metaphor · Social science · Sociology · Typology · Vocabulary · Consumer Behavior in Brand Consumption and Identification · Marketing · Mathematics · Psychology · Psychology of Social Influence · Social Psychology · Wine Industry and Tourism

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