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Ludic Agency and Retail Spectacle

Bibliographic Data

ID2215853
AuthorsRobert V Kozinets (0000-0003-1724-8259), J F Sherry (0000-0002-5153-5465), John F Sherry Jr, Jr John F Sherry, Diana Storm, Adam Duhachek, Krittinee Nuttavuthisit (0000-0003-3020-1148), Benét Deberry‐spence
Year2004
Volume31
Issue3
Pages658-672
Publication date2004-12-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/425101
OpenAlexW2158160705
LanguageEN
Citations received67
References cited25

Spectacular, themed environments have been theorized as places where play is limited and consumer agency is overpowered. In a multiperspectival ethnographic engagement with ESPN Zone Chicago, we find consumers resisting the rules, but only to a limited degree. Spectacular consumption possesses a do-it-yourself quality unrecognized in prior theory. Technology and screens are important to this form of play, which exhibits a transcendent character built of liminoid elements and consumer fantasy. Yet, even in ostensibly overpowering spectacular consumption environments, consumption still is negotiated dialectically; consumer and producer interests are embedded in one another in a process of “interagency.”

Agency (philosophy) · Library science · Media studies · Political science · Social science · Sociology · Spectacle · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · History · Law · Media, Gender, and Advertising

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Unique citing works67
Citations per year3,19
Citation span2005 - 2026 (22)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 63

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