Narrative and Persuasion in Fashion Advertising
Bibliographic Data
| ID | 7842478 |
|---|---|
| Authors | Barbara J Phillips (0000-0002-9812-4030), Edward F Mcquarrie (0000-0002-2713-1153) |
| Year | 2010 |
| Volume | 37 |
| Issue | 3 |
| Pages | 368-392 |
| Publication date | 2010-10-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/653087 |
| OpenAlex | W2017757339 |
| Language | EN |
| Citations received | 55 |
| References cited | 68 |
Narrative transportation—to be carried away by a story—has been proposed as a distinct route to persuasion. But as originally conceived, narrative transportation is unlikely to occur in response to advertisements, where persuasive intent is obvious and consumer resistance is expected. We analyze fashion ads to show how narrative transportation can nonetheless be a possible response to ads, if specific aesthetic properties are present, most notably when grotesque imagery is used. We then situate narrative transportation as one of five modes of engaging fashion advertising, each of which serves as a distinct route to persuasion. Interviews showed that consumers variously engage ads to act, identify, feel, transport, or immerse. We explain how aesthetic properties of ads call forth different modes of engagement and explore how grotesque imagery can lead to either narrative transportation or immersion. As routes to persuasion, transportation and immersion work by intensifying brand experience rather than boosting brand evaluation
Advertising · Aesthetics · Art · Business · Literature · Narrative · Persuasion · Consumer Behavior in Brand Consumption and Identification · Fashion and Cultural Textiles · Media, Gender, and Advertising · Psychology · Social Psychology
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Immersive Storytelling in 360-Degree Videos
European luxury fashion brand advertising and marketing relating to nostalgia
The Narrative Policy Framework
How the destination short video affects the customers' attitude
Impact of Narratives on Persuasion in Health Communication
S-D logic–informed customer engagement
Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
Design-Mediated Morality
What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews
There and Back Again
Cognitive psychology and tourism research
Eficacia del encuadre en campañas sociales
Podvertising II
Effect of short video storytelling on festival attractiveness
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Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising
The emotional robotic storyteller
Is the Effect of Luxury Advertising on Consumer Evaluations of Fashion Brands Positive or Negative
Vive la résistance
The carousel effect
Examining the Brand Storytelling Key Considerations and Practices in B2B SMEs on Facebook
Virtue Ethics in Marketing
How Much Does Ad Sequence Matter? Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market
A Picture’s Worth a Thousand Words
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A Fresh Start for Stigmatized Groups
Narrate, Act, and Resonate to Tell a Visual Story
Dynamic Luxury Advertising
Are Concave Ads More Persuasive? The Role of Immersion
Thoughts matter
From Zoomers to Geezerade
An Exploration of Children’s Understanding of Luxury
Memories reminisced, reconciled, renewed
Women, makeup, and authenticity
Gendering of success
Do Conservation Films Generate Support for Conservation? A Case Study Using Transportation Theory and Hidden Rivers
Internet advertising video facilitating health communication
Narrative online advertising
Multimodal narrativity in a Pakistani TV advertisement
Augmenting user experience in the AI-transitioned metaverse
Mapping methods of research on consumer engagement with brands on social media
Designing persuasive destination websites
Argument Strength and the Persuasiveness of Stories
The power of visuals in destination advertising
The Color of Status
Beyond “Made in China”
Narrative pantomime
One Brand, Many Trajectories
Laughing through the Stomach
The Extended Transportation-Imagery Model
Marketplace Sentiments
The Megaphone Effect
Artificial, cheap, fake
Lost in a Book
Decoding Women’s Magazines
Fashion, Culture, and Identity
Experiencing Narrative Worlds
The Long Interview
Imagine Yourself in the Product
Attention Capture and Transfer in Advertising
Brand Experience
The laws of sympathetic magic
Coping and the Simulation of Events
Visual Consumption
The golden bough
Doing Visual Ethnography
An Influence of Positive Affect on Decision Making in Complex Situations
Resistance and Persuasion
Narrative as Virtual Reality
Images of Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002
The Golden Bough
How mental systems believe
Foregrounding, defamiliarization, and affect
Aims, Concepts, and Methods for the Representation of Individual Differences in Esthetic Responses to Design Features
Writing with Pictures
The Bridge from Text to Mind
The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs
Visual Rhetoric in Advertising
The role of transportation in the persuasiveness of public narratives
Ghosts, UFOs, and magic
Heuristic versus systematic information processing and the use of source versus message cues in persuasion
Understanding the Socialized Body
A Meaning-Based Model of Advertising Experiences
The Persuasion Knowledge Model
The Consumption of Performance
Social Comparison and the Idealized Images of Advertising
Classical and Vignette Television Advertising Dramas
Images in Advertising
Putting Consumer Experience Back into Consumer Research
The Experiential Aspects of Consumption
Using Drama to Persuade
Autodriving
Possession and Access
Self-Referencing and Persuasion
Media Transportation and Advertising
Consumer Culture Theory (CCT)
Ludic Agency and Retail Spectacle
Speaking of Art as Embodied Imagination
Individual Differences in the Centrality of Visual Product Aesthetics
The Politics of Consumption
The Social Uses of Advertising
Speaking of Fashion
Literary Criticism and Consumer Research
The aesthetics of consumption and the consumer as an aesthetic subject
| Unique citing works | 55 |
|---|---|
| Citations per year | 3,93 |
| Citation span | 2012 - 2026 (15) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 52 |