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Understanding the Socialized Body

A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care Practices

Bibliographic Data

ID3039677
AuthorsCraig J Thompson (0000-0001-9308-6736), Elizabeth C Hirschman
Year1995
Volume22
Issue2
Pages139
Publication date1995-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/209441
OpenAlexW2169121017
LanguageEN
Citations received119
References cited19

The present inquiry examines the psychosocial meanings and processes that shape consumers' sense of body image and the consumption behaviors motivated by those perceptions. Poststructuralist interpretive procedures were used to analyze interviews with 30 male and female consumers, aged 6-54. This discourse analysis led to the development of three process-orientated themes: (1) the ideology of self-control, (2) the social processes of normalization and problematization, and (3) the operation of the disciplinary gaze. The systematic manifestations of these themes are illustrated across a range of consumer experiences and body-focused perceptions. Implications of these themes for the theoretical conceptualizations of body image and the nature of self-concept in contemporary consumer culture are discussed

Consumption · Discipline · Normalization · Problematization · Self-image · Consumer Behavior in Brand Consumption and Identification · Eating Disorders and Behaviors · Fashion and Cultural Textiles

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Unique citing works119
Citations per year4,1
Citation span1997 - 2026 (30)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 113

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