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Sacred and Treasured Luxury

The Meaning and Value of Luxury Possessions amongst Second-generation Asian Indian Immigrants

Bibliographic Data

ID13014271
AuthorsYasmin K Sekhon (University of Southampton, corresponding author)
Year2015
Volume2
Issue2
Pages71-89
Publication date2015-07-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueLuxury (BOOK_SERIES)
Journal identifiersISSN: 2051-1817 • E-ISSN: 2051-1825
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/20511817.2015.1099345
OpenAlexW2262440567
LanguageEN
References cited34

This study focuses on the meaning of luxury amongst second-generation Indian consumers living in the UK; it examines the cultural context of luxury consumption, and the personal and social meaning this group attribute to their possessions. In addition the participant’s ritualistic behaviors in relation to luxury possessions are discussed. This paper in particular examines the cross-border connections of the participants. As luxury brands develop extravagant, globally recognized, homogenous marketing campaigns, we see how these consumers are influenced not only by their own bi-cultural identities but also by the global influences impacting their daily lives

Advertising · Aesthetics · Art · Business · Conspicuous consumption · Consumer behaviour · Consumption (sociology · Context (archaeology · Emerging markets · Immigration · Meaning (existential · Political science · Relation (database · Social science · Sociology · Value (mathematics · Consumer Behavior in Brand Consumption and Identification · History · Law · Media, Gender, and Advertising · Migration, Ethnicity, and Economy · Psychology · Marketing

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