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Participatory Action Research

Bibliographic Data

ID2220508
AuthorsJulie L Ozanne (0000-0002-5826-8259, Virginia Tech), Bige Saatcioglu (0000-0002-5535-4020, Virginia Tech)
Year2008
Volume35
Issue3
Pages423-439
Publication date2008-10-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/586911
OpenAlexW2235932152
LanguageEN
Citations received46
References cited56

The goal of improving consumer welfare can subtly or dramatically shape the research process, the methods used, and the theories developed. This article introduces the participatory action research paradigm, which is based upon the goal of helping people and employs methodologies that are different from traditional consumer research. Exemplars of action research are analyzed to reveal applications for researchers who want to engage in transformative consumer research. The obstacles and opportunities for doing action research are examined

Action (physics) · Citizen journalism · Participatory action research · Sociology · World Wide Web · Anthropology · Computer Science · Innovative Human-Technology Interaction · Participatory Visual Research Methods · Psychology · Service and Product Innovation

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Unique citing works46
Citations per year2,3
Citation span2006 - 2026 (21)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 43

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