Julie L Ozanne
Biographic Data
| ID | 76560 |
|---|---|
| NAME | Julie L Ozanne |
| GIVEN NAMES | Julie L |
| FAMILY NAME | Ozanne |
| SIGNATURE | OZANNE J L |
| AFFILIATIONS | The University of Melbourne |
| ORCID | 0000-0002-5826-8259 |
| VERIFIED | Yes |
| TOTAL WORKS | 22 |
| TOTAL CITATIONS | 431 |
| AUTHOR COUNT | 18 |
| EDITOR COUNT | 4 |
| FIRST PUBLICATION YEAR | 1985 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 11 |
Using Cultural Repertoires during Unsettled Times
This research draws on the theory of culture in action, which explains how consumers selectively mobilize their cultural repertoires to understand and solve daily problems. Contemporary life, however, is increasingly unsettled, challenging the adequacy of consumers' repertoires and how they use existing institutional cultural resources. This qualitative study identifies four ways in which consumers use their cultural repertoires and institutional…
Stigma Resistance through Body-in-Practice: Embodying Pride through Creative Mastery
Stigma, as a process of shame, fosters social exclusion and diminishes bodily competences. Thus, stigmatized consumers often turn to the marketplace for respite. Based on an ethnographic study of drag artists, this study proposes a new understanding of the body that emerges from the mastery of creative consumption practices to combat shame. We theorize a novel 'body-in-practice' framework to examine how consumers transform from an imagined person…
Becoming Through Contiguity and Lines of Flight: The Four Faces of Celebrity-Proximate Assemblages
Prior consumer studies examined consumers in extraordinary contexts role playing and transforming using magical thinking. This study investigates consumers becoming in everyday life using celebrities and explores the dynamic relations between consumers and social media. Individual and group interviews and mobile digital data were collected. Drawing on Deleuze and Guattari's (1987) theory of becoming, four faces of celebrity-proximate assemblages …
The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market
In this article, we theorize how marketplace objects and their properties facilitate market legitimacy. Adopting assemblage theory, we examine a politically contested market—the U.S. recreational cannabis market—using retail sales data, public opinion polls and surveys, mainstream media coverage, and interviews with producers and consumers. We find that objects convey meaning in the market by creating sensory or discursive alignment between new o…
Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace
How do CEOs, entrepreneurs, managers, celebrity bloggers, and other brand leaders acquire charismatic authority in the marketplace? Grounded in a multi-perspective, in-depth case study of the charismatic CEO of an Austrian shoe manufacturer, this article introduces a sociocultural mechanism called charismatic entrainment. Charismatic entrainment involves brand leaders staging charismatic authority by promoting polarized worldviews and taking pers…
Understanding Difficult Consumer Transitions: The In/Dividual Consumer in Permanent Liminality
Some life transitions are difficult and prolonged, such as becoming an independent adult, forming a family, or adopting healthy consumption habits. Permanent liminality describes transitions that can span years and even a lifetime with no anticipated end. To understand how consumers are caught in permanent liminality, we examine how Pentecostal converts consume religious services in their difficult transition from the secular "world" to Pentecost…
Spirits in the marketplace
Good research demands that researchers are reflexive, understanding that all findings are socially constructed and susceptible to the unacknowledged interests of the researcher. When studying the consumption of religion and spirituality, how does a researcher mitigate a potential secularist worldview to consider consumers’ alternative metaphysical assumptions? And when these alternative worldviews posit divine and occult forces, how should the re…
License to Assemble: Theorizing Brand Longevity
This study delineates the process of brand longevity: the achievement of social salience and ongoing consumer engagement over a sustained period. Our study contributes to branding theory by proposing a multilevel approach to understanding brand longevity through application of an assemblage perspective to answer the question: how do serial brands attain longevity within evolving sociocultural contexts? By applying assemblage theory, we scrutinize…
Consumer Deceleration
People increasingly seek out opportunities to escape from a sped-up pace of life by engaging in slow forms of consumption. Drawing from the theory of social acceleration, we explore how consumers can experience and achieve a slowed-down experience of time through consumption. To do so, we ethnographically study the Camino de Santiago pilgrimage in Spain and introduce the concept of consumer deceleration. Consumer deceleration is a perception of a…
Routines Disrupted: Reestablishing Security through Practice Alignment
Routines are the taken-for-granted practices that form the rhythm of everyday life, making people feel secure. How do consumers manage when their routines are disrupted? Practice theorists assert that practices are important to understanding consumption and stress their shared, repetitive, and conventional nature. When practices are stable, they are performed effortlessly, producing feelings of ease and trust in a predictable world. People are of…
A Field Guide for the Review Process: Writing and Responding to Peer Reviews
The peer review process––both writing reviews for academic journals and responding to reviews of one’s own work––is fundamental to building scientific knowledge. In this article, we explain why you should invest time reviewing, how to write a constructive review, and how to respond effectively to reviews of your own work
Transformative Consumer Research
Transformative consumer research ( TCR ) is defined as academic, theory‐based research that examines individual and group‐level problems and opportunities related to consumption, with the goal of improving consumer well‐being. This research approach seeks to engage in rigorous academic research that can offer pragmatic insights on the problems and opportunities of well‐being most relevant to consumers and their environments, with the mission of p…
Moral Habitus and Status Negotiation in a Marginalized Working-Class Neighborhood
Examinations of the moral and ethical dimensions in identity construction are scant in consumer research. This ethnography of a trailer-park neighborhood investigates how different moral dispositions shape low-income, working-class residents' consumption practices and status negotiations. Drawing from Bourdieu's conceptualization of habitus and cultural capital, the authors extend this theory by foregrounding the moral aspects of habitus and demo…
Socialization into consumer culture: Hunters Learning to Be Men
This ethnography examines the primary socialization of masculinity within the hunting subculture. Young men are mentored by family and friends through the use of shared stories, rituals, and core values for up to two decades. Vygotsky's socio-cultural theory is used to explain this maturation process. The authors explore this consumer socialization process as youths move across the stages of pre-hunter, neophyte, and apprentice, until they finall…
Participatory Action Research
The goal of improving consumer welfare can subtly or dramatically shape the research process, the methods used, and the theories developed. This article introduces the participatory action research paradigm, which is based upon the goal of helping people and employs methodologies that are different from traditional consumer research. Exemplars of action research are analyzed to reveal applications for researchers who want to engage in transformat…
The Low Literate Consumer
Almost half of all consumers read below a sixth-grade level, yet we know little about how these consumers get their needs met in the marketplace. The goal of this qualitative study was to examine the intersection of literacy skills and consumption activities and identify the coping strategies that low literate consumers employ. Those informants who could challenge the stigma of low literacy and employ a range of coping skills were better able to …
Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer
Postmodern extensions of critical theory are used to explore traditional notions of consumer education. Generally, marketing researchers, consumerists, and policymakers have emphasized the importance of making the consumer critical through providing consumers with more complete information and better skills. However, this focus on improving consumers' decision making leaves the existing system virtually unquestioned and intact. An alternative vis…
Revitalizing the Critical Imagination: Unleashing the Crouched Tiger
The purpose of this article is to further the “critical imagination project” that we began in 1991. The goal of this project has always been to inspire researchers to engage in action-oriented programs of research aimed at improving society and the lives of consumers. On the basis of a dialogue with Hetrick and Lozada's thoughtful work, we suggest that the critical imagination project can still empower both consumers and consumer researchers. Tow…
A Study of Information Search Behavior During the Categorization of New Products
Consumers are confronted with hundreds of new products each year, yet little is known about how these new products are integrated into existing knowledge structures. Depending on the new products' similarity or dissimilarity to categories stored in memory, consumers' information search may be influenced. In this study, consumers' information-seeking behavior was explored during the categorization of new products that differed in varying degrees f…
The Critical Imagination: Emancipatory Interests in Consumer Research
Critical theory is presented as an interdisciplinary approach to seeking knowledge about consumers. Critical theory holds that social problems often result from groups in society being constrained by social structures and processes that they themselves construct and maintain. Critical research involves grasping both the intersubjective understandings of the groups involved and the historical-empirical understanding of the potentially constraining…
Alternative Ways of Seeking Knowledge in Consumer Research
Journal Article Alternative Ways of Seeking Knowledge in Consumer Research Get access Laurel Anderson Hudson, Laurel Anderson Hudson Search for other works by this author on: Oxford Academic PubMed Google Scholar Julie L. Ozanne Julie L. Ozanne Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 4, March 1988, Pages 508-521, https://doi.org/10.1086/209132 Published: 01 Mar…
Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness
Exchange theories posit that trust has an important and favorable influence on dyadic interactions. This paper examines the notion that trust plays a key role in making a seller's tough bargaining strategy successful. In a bargaining experiment, we manipulated subjects' preconceptions about a seller's trustworthiness and bargaining toughness. As hypothesized, a seller's expected trustworthiness-plus-toughness in bargaining led to higher levels of…
Alternative Ways of Seeking Knowledge in Consumer Research
Journal Article Alternative Ways of Seeking Knowledge in Consumer Research Get access Laurel Anderson Hudson, Laurel Anderson Hudson Search for other works by this author on: Oxford Academic PubMed Google Scholar Julie L. Ozanne Julie L. Ozanne Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 4, March 1988, Pages 508-521, https://doi.org/10.1086/209132 Published: 01 Mar…
Consumer Deceleration
People increasingly seek out opportunities to escape from a sped-up pace of life by engaging in slow forms of consumption. Drawing from the theory of social acceleration, we explore how consumers can experience and achieve a slowed-down experience of time through consumption. To do so, we ethnographically study the Camino de Santiago pilgrimage in Spain and introduce the concept of consumer deceleration. Consumer deceleration is a perception of a…
The Critical Imagination: Emancipatory Interests in Consumer Research
Critical theory is presented as an interdisciplinary approach to seeking knowledge about consumers. Critical theory holds that social problems often result from groups in society being constrained by social structures and processes that they themselves construct and maintain. Critical research involves grasping both the intersubjective understandings of the groups involved and the historical-empirical understanding of the potentially constraining…
The Low Literate Consumer
Almost half of all consumers read below a sixth-grade level, yet we know little about how these consumers get their needs met in the marketplace. The goal of this qualitative study was to examine the intersection of literacy skills and consumption activities and identify the coping strategies that low literate consumers employ. Those informants who could challenge the stigma of low literacy and employ a range of coping skills were better able to …
Routines Disrupted: Reestablishing Security through Practice Alignment
Routines are the taken-for-granted practices that form the rhythm of everyday life, making people feel secure. How do consumers manage when their routines are disrupted? Practice theorists assert that practices are important to understanding consumption and stress their shared, repetitive, and conventional nature. When practices are stable, they are performed effortlessly, producing feelings of ease and trust in a predictable world. People are of…
Moral Habitus and Status Negotiation in a Marginalized Working-Class Neighborhood
Examinations of the moral and ethical dimensions in identity construction are scant in consumer research. This ethnography of a trailer-park neighborhood investigates how different moral dispositions shape low-income, working-class residents' consumption practices and status negotiations. Drawing from Bourdieu's conceptualization of habitus and cultural capital, the authors extend this theory by foregrounding the moral aspects of habitus and demo…
Participatory Action Research
The goal of improving consumer welfare can subtly or dramatically shape the research process, the methods used, and the theories developed. This article introduces the participatory action research paradigm, which is based upon the goal of helping people and employs methodologies that are different from traditional consumer research. Exemplars of action research are analyzed to reveal applications for researchers who want to engage in transformat…
Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer
Postmodern extensions of critical theory are used to explore traditional notions of consumer education. Generally, marketing researchers, consumerists, and policymakers have emphasized the importance of making the consumer critical through providing consumers with more complete information and better skills. However, this focus on improving consumers' decision making leaves the existing system virtually unquestioned and intact. An alternative vis…
Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness
Exchange theories posit that trust has an important and favorable influence on dyadic interactions. This paper examines the notion that trust plays a key role in making a seller's tough bargaining strategy successful. In a bargaining experiment, we manipulated subjects' preconceptions about a seller's trustworthiness and bargaining toughness. As hypothesized, a seller's expected trustworthiness-plus-toughness in bargaining led to higher levels of…
Understanding Difficult Consumer Transitions: The In/Dividual Consumer in Permanent Liminality
Some life transitions are difficult and prolonged, such as becoming an independent adult, forming a family, or adopting healthy consumption habits. Permanent liminality describes transitions that can span years and even a lifetime with no anticipated end. To understand how consumers are caught in permanent liminality, we examine how Pentecostal converts consume religious services in their difficult transition from the secular "world" to Pentecost…
The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market
In this article, we theorize how marketplace objects and their properties facilitate market legitimacy. Adopting assemblage theory, we examine a politically contested market—the U.S. recreational cannabis market—using retail sales data, public opinion polls and surveys, mainstream media coverage, and interviews with producers and consumers. We find that objects convey meaning in the market by creating sensory or discursive alignment between new o…
License to Assemble: Theorizing Brand Longevity
This study delineates the process of brand longevity: the achievement of social salience and ongoing consumer engagement over a sustained period. Our study contributes to branding theory by proposing a multilevel approach to understanding brand longevity through application of an assemblage perspective to answer the question: how do serial brands attain longevity within evolving sociocultural contexts? By applying assemblage theory, we scrutinize…
Socialization into consumer culture: Hunters Learning to Be Men
This ethnography examines the primary socialization of masculinity within the hunting subculture. Young men are mentored by family and friends through the use of shared stories, rituals, and core values for up to two decades. Vygotsky's socio-cultural theory is used to explain this maturation process. The authors explore this consumer socialization process as youths move across the stages of pre-hunter, neophyte, and apprentice, until they finall…
Revitalizing the Critical Imagination: Unleashing the Crouched Tiger
The purpose of this article is to further the “critical imagination project” that we began in 1991. The goal of this project has always been to inspire researchers to engage in action-oriented programs of research aimed at improving society and the lives of consumers. On the basis of a dialogue with Hetrick and Lozada's thoughtful work, we suggest that the critical imagination project can still empower both consumers and consumer researchers. Tow…
A Study of Information Search Behavior During the Categorization of New Products
Consumers are confronted with hundreds of new products each year, yet little is known about how these new products are integrated into existing knowledge structures. Depending on the new products' similarity or dissimilarity to categories stored in memory, consumers' information search may be influenced. In this study, consumers' information-seeking behavior was explored during the categorization of new products that differed in varying degrees f…
Becoming Through Contiguity and Lines of Flight: The Four Faces of Celebrity-Proximate Assemblages
Prior consumer studies examined consumers in extraordinary contexts role playing and transforming using magical thinking. This study investigates consumers becoming in everyday life using celebrities and explores the dynamic relations between consumers and social media. Individual and group interviews and mobile digital data were collected. Drawing on Deleuze and Guattari's (1987) theory of becoming, four faces of celebrity-proximate assemblages …
Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace
How do CEOs, entrepreneurs, managers, celebrity bloggers, and other brand leaders acquire charismatic authority in the marketplace? Grounded in a multi-perspective, in-depth case study of the charismatic CEO of an Austrian shoe manufacturer, this article introduces a sociocultural mechanism called charismatic entrainment. Charismatic entrainment involves brand leaders staging charismatic authority by promoting polarized worldviews and taking pers…
Stigma Resistance through Body-in-Practice: Embodying Pride through Creative Mastery
Stigma, as a process of shame, fosters social exclusion and diminishes bodily competences. Thus, stigmatized consumers often turn to the marketplace for respite. Based on an ethnographic study of drag artists, this study proposes a new understanding of the body that emerges from the mastery of creative consumption practices to combat shame. We theorize a novel 'body-in-practice' framework to examine how consumers transform from an imagined person…
Using Cultural Repertoires during Unsettled Times
This research draws on the theory of culture in action, which explains how consumers selectively mobilize their cultural repertoires to understand and solve daily problems. Contemporary life, however, is increasingly unsettled, challenging the adequacy of consumers' repertoires and how they use existing institutional cultural resources. This qualitative study identifies four ways in which consumers use their cultural repertoires and institutional…
A Field Guide for the Review Process: Writing and Responding to Peer Reviews
The peer review process––both writing reviews for academic journals and responding to reviews of one’s own work––is fundamental to building scientific knowledge. In this article, we explain why you should invest time reviewing, how to write a constructive review, and how to respond effectively to reviews of your own work
Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness
Exchange theories posit that trust has an important and favorable influence on dyadic interactions. This paper examines the notion that trust plays a key role in making a seller's tough bargaining strategy successful. In a bargaining experiment, we manipulated subjects' preconceptions about a seller's trustworthiness and bargaining toughness. As hypothesized, a seller's expected trustworthiness-plus-toughness in bargaining led to higher levels of…
Alternative Ways of Seeking Knowledge in Consumer Research
Journal Article Alternative Ways of Seeking Knowledge in Consumer Research Get access Laurel Anderson Hudson, Laurel Anderson Hudson Search for other works by this author on: Oxford Academic PubMed Google Scholar Julie L. Ozanne Julie L. Ozanne Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 4, March 1988, Pages 508-521, https://doi.org/10.1086/209132 Published: 01 Mar…
The Critical Imagination: Emancipatory Interests in Consumer Research
Critical theory is presented as an interdisciplinary approach to seeking knowledge about consumers. Critical theory holds that social problems often result from groups in society being constrained by social structures and processes that they themselves construct and maintain. Critical research involves grasping both the intersubjective understandings of the groups involved and the historical-empirical understanding of the potentially constraining…
A Study of Information Search Behavior During the Categorization of New Products
Consumers are confronted with hundreds of new products each year, yet little is known about how these new products are integrated into existing knowledge structures. Depending on the new products' similarity or dissimilarity to categories stored in memory, consumers' information search may be influenced. In this study, consumers' information-seeking behavior was explored during the categorization of new products that differed in varying degrees f…
Revitalizing the Critical Imagination: Unleashing the Crouched Tiger
The purpose of this article is to further the “critical imagination project” that we began in 1991. The goal of this project has always been to inspire researchers to engage in action-oriented programs of research aimed at improving society and the lives of consumers. On the basis of a dialogue with Hetrick and Lozada's thoughtful work, we suggest that the critical imagination project can still empower both consumers and consumer researchers. Tow…
Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer
Postmodern extensions of critical theory are used to explore traditional notions of consumer education. Generally, marketing researchers, consumerists, and policymakers have emphasized the importance of making the consumer critical through providing consumers with more complete information and better skills. However, this focus on improving consumers' decision making leaves the existing system virtually unquestioned and intact. An alternative vis…
The Low Literate Consumer
Almost half of all consumers read below a sixth-grade level, yet we know little about how these consumers get their needs met in the marketplace. The goal of this qualitative study was to examine the intersection of literacy skills and consumption activities and identify the coping strategies that low literate consumers employ. Those informants who could challenge the stigma of low literacy and employ a range of coping skills were better able to …
Participatory Action Research
The goal of improving consumer welfare can subtly or dramatically shape the research process, the methods used, and the theories developed. This article introduces the participatory action research paradigm, which is based upon the goal of helping people and employs methodologies that are different from traditional consumer research. Exemplars of action research are analyzed to reveal applications for researchers who want to engage in transformat…
Socialization into consumer culture: Hunters Learning to Be Men
This ethnography examines the primary socialization of masculinity within the hunting subculture. Young men are mentored by family and friends through the use of shared stories, rituals, and core values for up to two decades. Vygotsky's socio-cultural theory is used to explain this maturation process. The authors explore this consumer socialization process as youths move across the stages of pre-hunter, neophyte, and apprentice, until they finall…
Moral Habitus and Status Negotiation in a Marginalized Working-Class Neighborhood
Examinations of the moral and ethical dimensions in identity construction are scant in consumer research. This ethnography of a trailer-park neighborhood investigates how different moral dispositions shape low-income, working-class residents' consumption practices and status negotiations. Drawing from Bourdieu's conceptualization of habitus and cultural capital, the authors extend this theory by foregrounding the moral aspects of habitus and demo…
Transformative Consumer Research
Transformative consumer research ( TCR ) is defined as academic, theory‐based research that examines individual and group‐level problems and opportunities related to consumption, with the goal of improving consumer well‐being. This research approach seeks to engage in rigorous academic research that can offer pragmatic insights on the problems and opportunities of well‐being most relevant to consumers and their environments, with the mission of p…
A Field Guide for the Review Process: Writing and Responding to Peer Reviews
The peer review process––both writing reviews for academic journals and responding to reviews of one’s own work––is fundamental to building scientific knowledge. In this article, we explain why you should invest time reviewing, how to write a constructive review, and how to respond effectively to reviews of your own work
Routines Disrupted: Reestablishing Security through Practice Alignment
Routines are the taken-for-granted practices that form the rhythm of everyday life, making people feel secure. How do consumers manage when their routines are disrupted? Practice theorists assert that practices are important to understanding consumption and stress their shared, repetitive, and conventional nature. When practices are stable, they are performed effortlessly, producing feelings of ease and trust in a predictable world. People are of…
Spirits in the marketplace
Good research demands that researchers are reflexive, understanding that all findings are socially constructed and susceptible to the unacknowledged interests of the researcher. When studying the consumption of religion and spirituality, how does a researcher mitigate a potential secularist worldview to consider consumers’ alternative metaphysical assumptions? And when these alternative worldviews posit divine and occult forces, how should the re…
License to Assemble: Theorizing Brand Longevity
This study delineates the process of brand longevity: the achievement of social salience and ongoing consumer engagement over a sustained period. Our study contributes to branding theory by proposing a multilevel approach to understanding brand longevity through application of an assemblage perspective to answer the question: how do serial brands attain longevity within evolving sociocultural contexts? By applying assemblage theory, we scrutinize…
Consumer Deceleration
People increasingly seek out opportunities to escape from a sped-up pace of life by engaging in slow forms of consumption. Drawing from the theory of social acceleration, we explore how consumers can experience and achieve a slowed-down experience of time through consumption. To do so, we ethnographically study the Camino de Santiago pilgrimage in Spain and introduce the concept of consumer deceleration. Consumer deceleration is a perception of a…
Understanding Difficult Consumer Transitions: The In/Dividual Consumer in Permanent Liminality
Some life transitions are difficult and prolonged, such as becoming an independent adult, forming a family, or adopting healthy consumption habits. Permanent liminality describes transitions that can span years and even a lifetime with no anticipated end. To understand how consumers are caught in permanent liminality, we examine how Pentecostal converts consume religious services in their difficult transition from the secular "world" to Pentecost…
The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market
In this article, we theorize how marketplace objects and their properties facilitate market legitimacy. Adopting assemblage theory, we examine a politically contested market—the U.S. recreational cannabis market—using retail sales data, public opinion polls and surveys, mainstream media coverage, and interviews with producers and consumers. We find that objects convey meaning in the market by creating sensory or discursive alignment between new o…
Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace
How do CEOs, entrepreneurs, managers, celebrity bloggers, and other brand leaders acquire charismatic authority in the marketplace? Grounded in a multi-perspective, in-depth case study of the charismatic CEO of an Austrian shoe manufacturer, this article introduces a sociocultural mechanism called charismatic entrainment. Charismatic entrainment involves brand leaders staging charismatic authority by promoting polarized worldviews and taking pers…
Becoming Through Contiguity and Lines of Flight: The Four Faces of Celebrity-Proximate Assemblages
Prior consumer studies examined consumers in extraordinary contexts role playing and transforming using magical thinking. This study investigates consumers becoming in everyday life using celebrities and explores the dynamic relations between consumers and social media. Individual and group interviews and mobile digital data were collected. Drawing on Deleuze and Guattari's (1987) theory of becoming, four faces of celebrity-proximate assemblages …
Stigma Resistance through Body-in-Practice: Embodying Pride through Creative Mastery
Stigma, as a process of shame, fosters social exclusion and diminishes bodily competences. Thus, stigmatized consumers often turn to the marketplace for respite. Based on an ethnographic study of drag artists, this study proposes a new understanding of the body that emerges from the mastery of creative consumption practices to combat shame. We theorize a novel 'body-in-practice' framework to examine how consumers transform from an imagined person…
Using Cultural Repertoires during Unsettled Times
This research draws on the theory of culture in action, which explains how consumers selectively mobilize their cultural repertoires to understand and solve daily problems. Contemporary life, however, is increasingly unsettled, challenging the adequacy of consumers' repertoires and how they use existing institutional cultural resources. This qualitative study identifies four ways in which consumers use their cultural repertoires and institutional…
Sociology (16 works) · Psychology (14 works) · Business (11 works) · Computer Science (10 works) · Social Psychology (9 works) · Consumer Behavior in Brand Consumption and Identification (8 works) · Epistemology (8 works) · Marketing (8 works) · Social science (6 works) · Political science (5 works)