Cultivating hope
Bibliographic Data
| ID | 12698293 |
|---|---|
| Authors | Mariam Beruchashvili (0000-0001-5092-5851, California State University, Northridge, corresponding author), Risto Moisio (0000-0001-6155-2093, California State University, Long Beach), James W Gentry (University of Nebraska–Lincoln) |
| Year | 2013 |
| Volume | 15 |
| Issue | 3 |
| Pages | 307-328 |
| Publication date | 2013-08-13 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Consumer Culture (JOURNAL) |
| Journal identifiers | ISSN: 1469-5405 • E-ISSN: 1741-2900 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1469540513498612 |
| OpenAlex | W4246238583 |
| Language | EN |
| Citations received | 4 |
| References cited | 45 |
Building on prior theorizing on hope, dramaturgy of emotions, and the notion of transfiguration, this paper examines how the Weight Watchers brand elicits and embodies hope among its consumers. Based on the findings from a qualitative study of Weight Watchers, the authors propose a three-stage conceptualization of brand-centric hope cultivation. This conceptualization highlights the importance of collective processes in hope emergence, elevation, and emplacement in which religious vernacular guides how Weight Watchers express and experience brand-centric hope
Aesthetics · Art · Conceptualization · Dramaturgy · Qualitative research · Social science · Sociology · Computer Science · Optimism, Hope, and Well-being · Religion, Spirituality, and Psychology · Workplace Spirituality and Leadership
Basics of qualitative research
Commercialization of Intimate Life
Unbearable Weight
The Long Interview
The Role of Emotions in Marketing
How Brand Community Practices Create Value
Teaching Old Brands New Tricks
The Managed Heart
The Sociology of Emotions
Human spiritual qualities
The Sociology of Conversion
From Aquinas to Zwelethemba
The Hope Process and Social Inclusion
Existential Meaning's Role in the Enhancement of Hope and Prevention of Depressive Symptoms
When Proselytizing Fails
Faith-based and Secular Pathways to Hope and Optimism Subconstructs in Middle-aged and Older Cardiac Patients
Understanding the Socialized Body
Analysis and Interpretation of Qualitative Data in Consumer Research
The Sacred and the Profane in Consumer Behavior
The Elementary Forms of Religious Life
Morality and Health
Sociological Theories of Human Emotions
The Extended Case Method
Helpful Hopefulness
Questing for Well-Being at Weight Watchers
Threats to Hope
Religiosity in the Abandoned Apple Newton Brand Community
Sociological Realms of Emotional Experience
Utopian Enterprise
Brand Community
Emotion Work, Feeling Rules, and Social Structure
The Cult of Macintosh
| Unique citing works | 4 |
|---|---|
| Citations per year | 0,44 |
| Citation span | 2017 - 2025 (9) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 4 |