Risto Moisio
Biographic Data
| ID | 179971 |
|---|---|
| NAME | Risto Moisio |
| GIVEN NAMES | Risto |
| FAMILY NAME | Moisio |
| SIGNATURE | MOISIO R |
| AFFILIATIONS | California State University, Long Beach |
| ORCID | 0000-0001-6155-2093 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 197 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 4 |
Servicescapes emplacing masculinity: Pursuing fighter identity at the martial arts gym
This research examines identity-congruence of servicescapes—commercial built environments—with men’s gender identity. Building on literatures on servicescapes, emplacement, and masculinity, this paper develops a novel conceptualization of how emplacement fosters servicescapes’ identity congruence. Findings from the study of male patrons of martial arts gyms detail how servicescapes emplace fighter masculinity, an identity project challenging to p…
Men becoming fighters: Exploring processes of consumer socialization
The current paper examines how men are socialized to the ideal of fighter masculinity in the context of Mixed Martial Arts (MMA), a combat sport mixing ground fighting and striking. Such work is timely because the fighter masculinity ideal underlies consumer cultural fascination with MMA, evident in advertising and branding of numerous fight promotions, lifestyle clothing and accessory brands, news and media channels, and fitness gyms. The theore…
Mancaves and masculinity
How do mancaves, male spaces in or around the house, contribute to construction of masculinity? Our research challenges the perspective that male spaces emerge in opposition to the feminine conception of home. Findings from interviews with American suburban men reveal that male spaces represent therapeutic venues that help men in alleviating identity pressures created by work as well as domestic life and aid revitalization of men’s identities as …
Cultivating hope
Building on prior theorizing on hope, dramaturgy of emotions, and the notion of transfiguration, this paper examines how the Weight Watchers brand elicits and embodies hope among its consumers. Based on the findings from a qualitative study of Weight Watchers, the authors propose a three-stage conceptualization of brand-centric hope cultivation. This conceptualization highlights the importance of collective processes in hope emergence, elevation,…
Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men's Identity Work
In the context of do-it-yourself (DIY) home improvement, this article extends theorizing on productive consumption, domestic masculinity, and social class. Based on interviews with informants varying in cultural capital endowments, the findings reveal that productive consumption shapes domestic masculinity in relation to class-mediated identity conflicts and ideals. Among high-cultural-capital (HCC) informants, DIY home improvement counters the b…
Questing for Well-Being at Weight Watchers: The Role of the Spiritual-Therapeutic Model in a Support Group
Why do millions of consumers in the United States struggling with the consequences of overconsumption believe that membership in a support group is crucial to their well-being? We examine how Weight Watchers, the world’s largest support group, aids its members’ attempts at managing their overweight condition. This article advances the view that in the United States, support groups that are organized around issues of overconsumption, such as Weigh…
Between Mothers and Markets: Constructing family identity through homemade food
The purpose of this article is to examine the role of homemade food in the construction of family identity. The article examines how homemade, its interface with markets’ competing food offerings, and intergenerational perspectives on homemade can cast light on competing understandings of the family, social relationships, and the market. Using two empirical studies conducted in a Midwestern cultural setting, findings highlight the importance of f…
Between Mothers and Markets: Constructing family identity through homemade food
The purpose of this article is to examine the role of homemade food in the construction of family identity. The article examines how homemade, its interface with markets’ competing food offerings, and intergenerational perspectives on homemade can cast light on competing understandings of the family, social relationships, and the market. Using two empirical studies conducted in a Midwestern cultural setting, findings highlight the importance of f…
Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men's Identity Work
In the context of do-it-yourself (DIY) home improvement, this article extends theorizing on productive consumption, domestic masculinity, and social class. Based on interviews with informants varying in cultural capital endowments, the findings reveal that productive consumption shapes domestic masculinity in relation to class-mediated identity conflicts and ideals. Among high-cultural-capital (HCC) informants, DIY home improvement counters the b…
Questing for Well-Being at Weight Watchers: The Role of the Spiritual-Therapeutic Model in a Support Group
Why do millions of consumers in the United States struggling with the consequences of overconsumption believe that membership in a support group is crucial to their well-being? We examine how Weight Watchers, the world’s largest support group, aids its members’ attempts at managing their overweight condition. This article advances the view that in the United States, support groups that are organized around issues of overconsumption, such as Weigh…
Mancaves and masculinity
How do mancaves, male spaces in or around the house, contribute to construction of masculinity? Our research challenges the perspective that male spaces emerge in opposition to the feminine conception of home. Findings from interviews with American suburban men reveal that male spaces represent therapeutic venues that help men in alleviating identity pressures created by work as well as domestic life and aid revitalization of men’s identities as …
Cultivating hope
Building on prior theorizing on hope, dramaturgy of emotions, and the notion of transfiguration, this paper examines how the Weight Watchers brand elicits and embodies hope among its consumers. Based on the findings from a qualitative study of Weight Watchers, the authors propose a three-stage conceptualization of brand-centric hope cultivation. This conceptualization highlights the importance of collective processes in hope emergence, elevation,…
Men becoming fighters: Exploring processes of consumer socialization
The current paper examines how men are socialized to the ideal of fighter masculinity in the context of Mixed Martial Arts (MMA), a combat sport mixing ground fighting and striking. Such work is timely because the fighter masculinity ideal underlies consumer cultural fascination with MMA, evident in advertising and branding of numerous fight promotions, lifestyle clothing and accessory brands, news and media channels, and fitness gyms. The theore…
Between Mothers and Markets: Constructing family identity through homemade food
The purpose of this article is to examine the role of homemade food in the construction of family identity. The article examines how homemade, its interface with markets’ competing food offerings, and intergenerational perspectives on homemade can cast light on competing understandings of the family, social relationships, and the market. Using two empirical studies conducted in a Midwestern cultural setting, findings highlight the importance of f…
Questing for Well-Being at Weight Watchers: The Role of the Spiritual-Therapeutic Model in a Support Group
Why do millions of consumers in the United States struggling with the consequences of overconsumption believe that membership in a support group is crucial to their well-being? We examine how Weight Watchers, the world’s largest support group, aids its members’ attempts at managing their overweight condition. This article advances the view that in the United States, support groups that are organized around issues of overconsumption, such as Weigh…
Cultivating hope
Building on prior theorizing on hope, dramaturgy of emotions, and the notion of transfiguration, this paper examines how the Weight Watchers brand elicits and embodies hope among its consumers. Based on the findings from a qualitative study of Weight Watchers, the authors propose a three-stage conceptualization of brand-centric hope cultivation. This conceptualization highlights the importance of collective processes in hope emergence, elevation,…
Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men's Identity Work
In the context of do-it-yourself (DIY) home improvement, this article extends theorizing on productive consumption, domestic masculinity, and social class. Based on interviews with informants varying in cultural capital endowments, the findings reveal that productive consumption shapes domestic masculinity in relation to class-mediated identity conflicts and ideals. Among high-cultural-capital (HCC) informants, DIY home improvement counters the b…
Mancaves and masculinity
How do mancaves, male spaces in or around the house, contribute to construction of masculinity? Our research challenges the perspective that male spaces emerge in opposition to the feminine conception of home. Findings from interviews with American suburban men reveal that male spaces represent therapeutic venues that help men in alleviating identity pressures created by work as well as domestic life and aid revitalization of men’s identities as …
Men becoming fighters: Exploring processes of consumer socialization
The current paper examines how men are socialized to the ideal of fighter masculinity in the context of Mixed Martial Arts (MMA), a combat sport mixing ground fighting and striking. Such work is timely because the fighter masculinity ideal underlies consumer cultural fascination with MMA, evident in advertising and branding of numerous fight promotions, lifestyle clothing and accessory brands, news and media channels, and fitness gyms. The theore…
Servicescapes emplacing masculinity: Pursuing fighter identity at the martial arts gym
This research examines identity-congruence of servicescapes—commercial built environments—with men’s gender identity. Building on literatures on servicescapes, emplacement, and masculinity, this paper develops a novel conceptualization of how emplacement fosters servicescapes’ identity congruence. Findings from the study of male patrons of martial arts gyms detail how servicescapes emplace fighter masculinity, an identity project challenging to p…
Sociology (5 works) · Aesthetics (4 works) · Gender Studies (4 works) · Gender Studies (4 works) · Identity (music (4 works) · Art (3 works) · Masculinity (3 works) · Media, Gender, and Advertising (3 works) · Psychology (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works)