Elizabeth C Hirschman
Biographic Data
| ID | 640774 |
|---|---|
| NAME | Elizabeth C Hirschman |
| GIVEN NAMES | Elizabeth C |
| FAMILY NAME | Hirschman |
| SIGNATURE | HIRSCHMAN E C |
| AFFILIATIONS | Rutgers, the State University of New Jersey |
| VERIFIED | No |
| TOTAL WORKS | 36 |
| TOTAL CITATIONS | 854 |
| AUTHOR COUNT | 35 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 1980 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 9 |
Creating Sustainable Climate Change Havens for Migrating Populations in the United States and Other Global Sites
A model for constructing sustainable Climate Change Haven communities in appropriate areas of the United States and globally is presented. The model proposes the construction of walkable communities of 20,000 to 30,000 residents with electricity provided by hydropower generators and biofuel combustion. The remediation of surface-mined areas using switchgrass and flood control dams to redirect excess rainfall will be required in some areas. This m…
Climate Change Migration and the Economic Rebirth of Central Appalachia
This research examines the potential economic rebirth of the Central Appalachian Region as persons from the southwestern and southeastern parts of the United States seek a safe and livable environment for their families and businesses. Central Appalachia is projected to be the largest habitable area in the continental United States by the year 2050. However, mined land remediation, water control efforts, and hydro-electric energy generation units…
Challenging the Fundamental Premise of White Supremacy: DNA Documents the Jewish Origins of the New England Colony
The English Puritans of New England are a foundational element in the current racist ideology of White Supremacy. Depicted in history books as stalwart British Protestants who braved bitter winters and Native predations to establish a “City on the Hill”—a beacon to the world of freedom and liberty—the Puritans became ideals in the American consciousness. But what if this is a misrepresentation, created largely in the mid and late 1800s to serve a…
DNA Evidence for a Colonial Jewish Settlement in Appalachia
Using a 5,000-person DNA database from the Cumberland Gap Region of Appalachia, we document the presence of a Sephardic and Ashkenazic Jewish settlement in Central Appalachia. The settlement may have begun as early as the mid-sixteenth century with the Pardo Expedition and been substantially supplemented from the early seventeenth century onward with Jewish colonists from England, Scotland, and Wales. Additional persons found in this mountainous …
The machine or the garden: Semiotics and the American yard
Around 10,000 BC, rapid global warming led to the development of agriculture, sedentary life, and the long distance transport of goods, services, and knowledge – the precursors of contemporary civilization. Concurrent with these events arose the utilitarian philosophy that the natural world should be exploited for material advancement and that parcels of land could be privately owned and developed. This practice continues to the present day throu…
Social contract theory and the semiotics of guns in America
We present a semiotic model of gun possession in America based upon the social contract theories put forward by Locke, Rousseau, and Rawls. Our central focus is upon the rights of self-preservation and the protection of property. The model proposes that American political history has cycled between two sets of symbolic threats to the social contract: tyranny imposed by a despotic central government and chaos represented by outsiders designated as…
Afterwords: Some Reflections on the Mind’s Eye
Peering Inward for Ethnic Identity: Consumer Interpretation of DNA Test Results
During the past decade, commercial DNA testing has been made available to the public. Tens of thousands of persons in the United States and additional tens of thousands worldwide have purchased DNA tests to identify their paternal, maternal, and biogeographic ancestries. These tests promise to link persons to ancestors and locales in their distant past, but the tests can also have a profound impact on personal conceptions of identity and ethnicit…
Dogs as metaphors: Meaning transfer in a complex product set
Metaphors, archetypes, and the biological origins of semiotics
When expert consumers interpret textual products: Applying reader‐response theory to television programs
An existential analysis of the embodied self in postmodern consumer culture
This paper presents an existentialist interpretation of the identity constituting meanings that middle‐class men and women ascribe to their bodies and their related motivations to engage in consumption activities that seek to transform their embodied selves. We begin by describing the relevance of the existential conceptualization of the embodied self to the postmodern condition of consumer culture. We apply this existential perspective to discer…
Motion pictures as metaphoric consumption: How animal narratives teach us to be human
Les chercheurs en communication travaillant sur le comportement du consommateur ont montre que les recits fictionnels, et notamment les films utilisant des acteurs humains, influencent fortement les croyances et les valeurs du consommateur. Les As. examinent ici les films dont le personnage principal est un animal, et montrent qu'ils sont un exemple de transfert metaphorique ou les personnages animaux forment une structure parallele reiterant les…
The cinematic depiction of drug addiction: A semiotic account
Cette recherche examine la facon dont le cinema americain depeint la toxicomanie a travers l'analyse de douze films realises entre 1955 et 1990. Trois objectifs ont guide l'interpretation de chaque film. Le premier concerne l'ideologie et la reponse sociale entourant la consommation de drogue. Le second concerne la symbolique sociale de consommation attachee au personnage/ consommateur de drogue de par son statut social, son style de vie, sa pers…
Professional, Personal, and Popular Culture Perspectives on Addiction
This article presents three vantage points from which to observe the phenomenon of addiction-the professional models of social science; the lay models of popular culture; and the personal understandings of the author, a social scientist, dweller in popular culture, and recovering addict. Throughout the narrative, attempts are made both to humanize the comprehension of addiction and its very frequent companion, mental illness, and to challenge the…
Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care Practices
The present inquiry examines the psychosocial meanings and processes that shape consumers' sense of body image and the consumption behaviors motivated by those perceptions. Poststructuralist interpretive procedures were used to analyze interviews with 30 male and female consumers, aged 6-54. This discourse analysis led to the development of three process-orientated themes: (1) the ideology of self-control, (2) the social processes of normalizatio…
The semiotics of ethnicity: Using consumption imagery to decode Spike Lee’s Do the Right Thing
The semiotics of ethnicity: Using consumption imagery to decode Spike Lee's Do the Right Thing
Consumers and Their Animal Companions
Despite the widespread practice of keeping companion animals, virtually no consumer behavior studies have been conducted on this phenomenon. The present inquiry uses detailed depth interviews with consumers to expand three a priori themes--animals as friends, animals as self, and animals as family members--and to discuss two emergent themes: (1) companion animals' mediation between nature and culture, and (2) the socialization of consumers' compa…
Ideology in Consumer Research, 1980 and 1990: A Marxist and Feminist Critique
This article presents textual evidence drawn from the 1980 and 1990 volumes of the Journal of Consumer Research (NCR) to demonstrate the dominance of masculine ideology in consumer research. Through both Marxist and feminist perspectives, it argues for the recognition and inclusion of previously muted voices and invisible constituencies, especially those of groups currently excluded from achieving social and economic equality. Copyright 1993 by t…
Postmodern Consumer Research: The Study of Consumption as Text
Introduction PART ONE: THE PHILOSOPHIES Empiricism Socioeconomic Constructionism Interpretivism Subjectivism Rationalism PART TWO: METHODS From Philosophy to Methodological Assumptions Empiricism Rationalism Socioeconomic Constructionism Interpretivism Subjectivism PART THREE: EVALUATING RESEARCH Be Gentle With the Text
The Consciousness of Addiction: Toward a General Theory of Compulsive Consumption
This article reviews and integrates recent theories of addiction drawn from a diverse set of disciplines--consumer behavior, medicine, sociology, psychiatry, and psychology--to provide a comprehensive framework for understanding the etiology of addiction and other compulsive consumer behaviors. Interpretive material from personal interviews with addicted and nonaddicted drug users is then used to illustrate the consciousness of addictive consumpt…
Possession and commoditization in Fatal Attraction, Blue Velvet, and Nine and 1/2 Weeks
Secular Immortality and the American Ideology of Affluence
Journal Article Secular Immortality and the American Ideology of Affluence Get access Elizabeth C. Hirschman Elizabeth C. Hirschman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 17, Issue 1, June 1990, Pages 31-42, https://doi.org/10.1086/208534 Published: 01 June 1990 Article history Received: 01 November 1988 Revision received: 01 January 1990 Published: 01 June 1990
The Ideology of Consumption: A Structural-Syntactical Analysis of "Dallas" and "Dynasty
Journal Article The Ideology of Consumption: A Structural-Syntactical Analysis of “Dallas” and “Dynasty” Get access Elizabeth C. Hirschman Elizabeth C. Hirschman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 3, December 1988, Pages 344–359, https://doi.org/10.1086/209171 Published: 01 December 1988 Article history Received: 01 September 1987 Revision received: 01 Jun…
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
Journal Article The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun Get access Morris B. Holbrook, Morris B. Holbrook Search for other works by this author on: Oxford Academic PubMed Google Scholar Elizabeth C. Hirschman Elizabeth C. Hirschman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 2, September 1982, Pages 132-140, https://doi.org/10.…
Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care Practices
The present inquiry examines the psychosocial meanings and processes that shape consumers' sense of body image and the consumption behaviors motivated by those perceptions. Poststructuralist interpretive procedures were used to analyze interviews with 30 male and female consumers, aged 6-54. This discourse analysis led to the development of three process-orientated themes: (1) the ideology of self-control, (2) the social processes of normalizatio…
Innovativeness, Novelty Seeking, and Consumer Creativity
Journal Article Innovativeness, Novelty Seeking, and Consumer Creativity Get access Elizabeth C. Hirschman Elizabeth C. Hirschman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 3, December 1980, Pages 283–295, https://doi.org/10.1086/208816 Published: 01 December 1980 Article history Received: 01 July 1979 Revision received: 01 June 1980 Published: 01 December 1980
The Consciousness of Addiction: Toward a General Theory of Compulsive Consumption
This article reviews and integrates recent theories of addiction drawn from a diverse set of disciplines--consumer behavior, medicine, sociology, psychiatry, and psychology--to provide a comprehensive framework for understanding the etiology of addiction and other compulsive consumer behaviors. Interpretive material from personal interviews with addicted and nonaddicted drug users is then used to illustrate the consciousness of addictive consumpt…
Consumers and Their Animal Companions
Despite the widespread practice of keeping companion animals, virtually no consumer behavior studies have been conducted on this phenomenon. The present inquiry uses detailed depth interviews with consumers to expand three a priori themes--animals as friends, animals as self, and animals as family members--and to discuss two emergent themes: (1) companion animals' mediation between nature and culture, and (2) the socialization of consumers' compa…
Secular Immortality and the American Ideology of Affluence
Journal Article Secular Immortality and the American Ideology of Affluence Get access Elizabeth C. Hirschman Elizabeth C. Hirschman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 17, Issue 1, June 1990, Pages 31-42, https://doi.org/10.1086/208534 Published: 01 June 1990 Article history Received: 01 November 1988 Revision received: 01 January 1990 Published: 01 June 1990
The Ideology of Consumption: A Structural-Syntactical Analysis of "Dallas" and "Dynasty
Journal Article The Ideology of Consumption: A Structural-Syntactical Analysis of “Dallas” and “Dynasty” Get access Elizabeth C. Hirschman Elizabeth C. Hirschman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 3, December 1988, Pages 344–359, https://doi.org/10.1086/209171 Published: 01 December 1988 Article history Received: 01 September 1987 Revision received: 01 Jun…
Ideology in Consumer Research, 1980 and 1990: A Marxist and Feminist Critique
This article presents textual evidence drawn from the 1980 and 1990 volumes of the Journal of Consumer Research (NCR) to demonstrate the dominance of masculine ideology in consumer research. Through both Marxist and feminist perspectives, it argues for the recognition and inclusion of previously muted voices and invisible constituencies, especially those of groups currently excluded from achieving social and economic equality. Copyright 1993 by t…
Primitive Aspects of Consumption in Modern American Society
Journal Article Primitive Aspects of Consumption in Modern American Society Get access Elizabeth C. Hirschman Elizabeth C. Hirschman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 2, September 1985, Pages 142-154, https://doi.org/10.1086/208503 Published: 01 September 1985 Article history Received: 01 January 1984 Revision received: 01 March 1985 Published: 01 Septemb…
Leisure Motives and Sex Roles
This research investigated the relationship between sex role and nine motives for pursuing leisure activities. It was found that the motives of seeking fun/pleasure, escaping reality, seeking adventure, seeking excitement, and deep involvement were significantly related to psychological androgyny. Psychologically masculine individuals were found to be significantly inclined toward perfection, alertness and competitiveness during leisure activitie…
An existential analysis of the embodied self in postmodern consumer culture
This paper presents an existentialist interpretation of the identity constituting meanings that middle‐class men and women ascribe to their bodies and their related motivations to engage in consumption activities that seek to transform their embodied selves. We begin by describing the relevance of the existential conceptualization of the embodied self to the postmodern condition of consumer culture. We apply this existential perspective to discer…
When expert consumers interpret textual products: Applying reader‐response theory to television programs
Climate Change Migration and the Economic Rebirth of Central Appalachia
This research examines the potential economic rebirth of the Central Appalachian Region as persons from the southwestern and southeastern parts of the United States seek a safe and livable environment for their families and businesses. Central Appalachia is projected to be the largest habitable area in the continental United States by the year 2050. However, mined land remediation, water control efforts, and hydro-electric energy generation units…
A Multidimensional Analysis of Content Preferences for Leisure-Time Media
This research examined the general structure underlying preferences for various types of content in three leisure-time media: books, motion pictures and television programs. The technique of multidimensionally scaled correlations revealed two primary dimensions underlying content preferences: entertainment-diversion versus aesthetic-intellectual and instrumental versus expressive
Scientific Style and the Conduct of Consumer Research
Journal Article Scientific Style and the Conduct of Consumer Research Get access Elizabeth C. Hirschman Elizabeth C. Hirschman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 2, September 1985, Pages 225–239, https://doi.org/10.1086/208511 Published: 01 September 1985 Article history Received: 01 November 1984 Revision received: 01 March 1985 Published: 01 September 19…
Motion pictures as metaphoric consumption: How animal narratives teach us to be human
Les chercheurs en communication travaillant sur le comportement du consommateur ont montre que les recits fictionnels, et notamment les films utilisant des acteurs humains, influencent fortement les croyances et les valeurs du consommateur. Les As. examinent ici les films dont le personnage principal est un animal, et montrent qu'ils sont un exemple de transfert metaphorique ou les personnages animaux forment une structure parallele reiterant les…
DNA Evidence for a Colonial Jewish Settlement in Appalachia
Using a 5,000-person DNA database from the Cumberland Gap Region of Appalachia, we document the presence of a Sephardic and Ashkenazic Jewish settlement in Central Appalachia. The settlement may have begun as early as the mid-sixteenth century with the Pardo Expedition and been substantially supplemented from the early seventeenth century onward with Jewish colonists from England, Scotland, and Wales. Additional persons found in this mountainous …
"Comments on "Credit Cards: An Interdisciplinary Survey
Innovativeness, Novelty Seeking, and Consumer Creativity
Journal Article Innovativeness, Novelty Seeking, and Consumer Creativity Get access Elizabeth C. Hirschman Elizabeth C. Hirschman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 3, December 1980, Pages 283–295, https://doi.org/10.1086/208816 Published: 01 December 1980 Article history Received: 01 July 1979 Revision received: 01 June 1980 Published: 01 December 1980
Social and Cognitive Influences on Information Exposure: A Path Analysis
Journal Article Social and Cognitive Influences on Information Exposure: A Path Analysis Get access Elizabeth C. Hirschman Elizabeth C. Hirschman 1Elizabeth C. Hirschman is Associate Director, Institute of Retail Management, Graduate School of Business, New York University Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 31, Issue 1, March 1981, Pages 76–87, https://doi.org/10.1111/j.1460-2…
"Comments on "Credit Cards: An Interdisciplinary Survey
Hedonic Consumption: Emerging Concepts, Methods and Propositions
This paper defines hedonic consumption as those facets of consumer behavior that relate to the multisensory, fantasy and emotive aspects of product usage experience. After delineating these concepts, their theoretical antecedents are traced, followed by a discussion of differences between the traditional and hedonic views, methodological implications of the latter approach, and behavioral propositions in four substantive areas relevant to hedonic…
New York University Institute of Retail Management 202 Tisch Hall Washington Square New York, New York 10003
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
Journal Article The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun Get access Morris B. Holbrook, Morris B. Holbrook Search for other works by this author on: Oxford Academic PubMed Google Scholar Elizabeth C. Hirschman Elizabeth C. Hirschman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 2, September 1982, Pages 132-140, https://doi.org/10.…
Psychological Sexual Identity and Hemispheric Orientation
The study examines gender and psychological sexual identity as alternative bases for the development of hemispheric orientation. Hypotheses anticipated that females place greater reliance upon right hemisphere functions, such as imagery and emotion, whereas males place more emphasis upon left hemisphere functions, such as logical reasoning. This was extended to an examination of the roles of masculinity and femininity within genders upon hemisphe…
Leisure Motives and Sex Roles
This research investigated the relationship between sex role and nine motives for pursuing leisure activities. It was found that the motives of seeking fun/pleasure, escaping reality, seeking adventure, seeking excitement, and deep involvement were significantly related to psychological androgyny. Psychologically masculine individuals were found to be significantly inclined toward perfection, alertness and competitiveness during leisure activitie…
A Multidimensional Analysis of Content Preferences for Leisure-Time Media
This research examined the general structure underlying preferences for various types of content in three leisure-time media: books, motion pictures and television programs. The technique of multidimensionally scaled correlations revealed two primary dimensions underlying content preferences: entertainment-diversion versus aesthetic-intellectual and instrumental versus expressive
Primitive Aspects of Consumption in Modern American Society
Journal Article Primitive Aspects of Consumption in Modern American Society Get access Elizabeth C. Hirschman Elizabeth C. Hirschman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 2, September 1985, Pages 142-154, https://doi.org/10.1086/208503 Published: 01 September 1985 Article history Received: 01 January 1984 Revision received: 01 March 1985 Published: 01 Septemb…
Scientific Style and the Conduct of Consumer Research
Journal Article Scientific Style and the Conduct of Consumer Research Get access Elizabeth C. Hirschman Elizabeth C. Hirschman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 2, September 1985, Pages 225–239, https://doi.org/10.1086/208511 Published: 01 September 1985 Article history Received: 01 November 1984 Revision received: 01 March 1985 Published: 01 September 19…
The Ideology of Consumption: A Structural-Syntactical Analysis of "Dallas" and "Dynasty
Journal Article The Ideology of Consumption: A Structural-Syntactical Analysis of “Dallas” and “Dynasty” Get access Elizabeth C. Hirschman Elizabeth C. Hirschman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 3, December 1988, Pages 344–359, https://doi.org/10.1086/209171 Published: 01 December 1988 Article history Received: 01 September 1987 Revision received: 01 Jun…
Secular Immortality and the American Ideology of Affluence
Journal Article Secular Immortality and the American Ideology of Affluence Get access Elizabeth C. Hirschman Elizabeth C. Hirschman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 17, Issue 1, June 1990, Pages 31-42, https://doi.org/10.1086/208534 Published: 01 June 1990 Article history Received: 01 November 1988 Revision received: 01 January 1990 Published: 01 June 1990
Possession and commoditization in Fatal Attraction, Blue Velvet, and Nine and 1/2 Weeks
Postmodern Consumer Research: The Study of Consumption as Text
Introduction PART ONE: THE PHILOSOPHIES Empiricism Socioeconomic Constructionism Interpretivism Subjectivism Rationalism PART TWO: METHODS From Philosophy to Methodological Assumptions Empiricism Rationalism Socioeconomic Constructionism Interpretivism Subjectivism PART THREE: EVALUATING RESEARCH Be Gentle With the Text
The Consciousness of Addiction: Toward a General Theory of Compulsive Consumption
This article reviews and integrates recent theories of addiction drawn from a diverse set of disciplines--consumer behavior, medicine, sociology, psychiatry, and psychology--to provide a comprehensive framework for understanding the etiology of addiction and other compulsive consumer behaviors. Interpretive material from personal interviews with addicted and nonaddicted drug users is then used to illustrate the consciousness of addictive consumpt…
Ideology in Consumer Research, 1980 and 1990: A Marxist and Feminist Critique
This article presents textual evidence drawn from the 1980 and 1990 volumes of the Journal of Consumer Research (NCR) to demonstrate the dominance of masculine ideology in consumer research. Through both Marxist and feminist perspectives, it argues for the recognition and inclusion of previously muted voices and invisible constituencies, especially those of groups currently excluded from achieving social and economic equality. Copyright 1993 by t…
The semiotics of ethnicity: Using consumption imagery to decode Spike Lee’s Do the Right Thing
The semiotics of ethnicity: Using consumption imagery to decode Spike Lee's Do the Right Thing
Consumers and Their Animal Companions
Despite the widespread practice of keeping companion animals, virtually no consumer behavior studies have been conducted on this phenomenon. The present inquiry uses detailed depth interviews with consumers to expand three a priori themes--animals as friends, animals as self, and animals as family members--and to discuss two emergent themes: (1) companion animals' mediation between nature and culture, and (2) the socialization of consumers' compa…
The cinematic depiction of drug addiction: A semiotic account
Cette recherche examine la facon dont le cinema americain depeint la toxicomanie a travers l'analyse de douze films realises entre 1955 et 1990. Trois objectifs ont guide l'interpretation de chaque film. Le premier concerne l'ideologie et la reponse sociale entourant la consommation de drogue. Le second concerne la symbolique sociale de consommation attachee au personnage/ consommateur de drogue de par son statut social, son style de vie, sa pers…
Professional, Personal, and Popular Culture Perspectives on Addiction
This article presents three vantage points from which to observe the phenomenon of addiction-the professional models of social science; the lay models of popular culture; and the personal understandings of the author, a social scientist, dweller in popular culture, and recovering addict. Throughout the narrative, attempts are made both to humanize the comprehension of addiction and its very frequent companion, mental illness, and to challenge the…
Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care Practices
The present inquiry examines the psychosocial meanings and processes that shape consumers' sense of body image and the consumption behaviors motivated by those perceptions. Poststructuralist interpretive procedures were used to analyze interviews with 30 male and female consumers, aged 6-54. This discourse analysis led to the development of three process-orientated themes: (1) the ideology of self-control, (2) the social processes of normalizatio…
Motion pictures as metaphoric consumption: How animal narratives teach us to be human
Les chercheurs en communication travaillant sur le comportement du consommateur ont montre que les recits fictionnels, et notamment les films utilisant des acteurs humains, influencent fortement les croyances et les valeurs du consommateur. Les As. examinent ici les films dont le personnage principal est un animal, et montrent qu'ils sont un exemple de transfert metaphorique ou les personnages animaux forment une structure parallele reiterant les…
When expert consumers interpret textual products: Applying reader‐response theory to television programs
Sociology (20 works) · Psychology (15 works) · Art (12 works) · Computer Science (11 works) · Consumer Behavior in Brand Consumption and Identification (11 works) · Philosophy (11 works) · Media, Gender, and Advertising (10 works) · Political science (9 works) · Aesthetics (7 works) · Business (7 works)