Adam Duhachek
Biographic Data
| ID | 86067 |
|---|---|
| NAME | Adam Duhachek |
| GIVEN NAMES | Adam |
| FAMILY NAME | Duhachek |
| SIGNATURE | DUHACHEK A |
| AFFILIATIONS | Indiana University |
| VERIFIED | No |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 110 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 5 |
How Posting Online Reviews Can Influence the Poster’s Evaluations
The current research demonstrates that posting online reviews can influence the evaluations of the individual posting the review. Across four studies, we examine the impact of individuals’ naive theories about the meaning of their own posting on subsequent attitudes. In these experiments, individuals were assigned to write either positive or negative reviews about various products and services and then post them. The meaning associated with posti…
Power Distance Belief, Power, and Charitable Giving
Three studies examine the relation between power distance belief (PDB), the tendency to accept and expect inequalities in society; power, the control one has over valued resources; and charitable giving. Results suggest that the effect of PDB depends on the power held by the donor. In low-PDB contexts, people high (vs. low) in psychological power tend to be more self-focused (vs. other-focused), and this leads them to be less charitable. In high-…
Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement
Five experiments examine the nature of different coping strategies and their subsequent effects on the effectiveness of health messages. We theorize that the two strategies of problem-focused versus emotion-focused coping are systematically associated with distinct construal levels (lower vs. higher), and thus messages cast at different levels of construal are differentially effective when a particular coping strategy is being activated. Specific…
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
Four experiments show that emotions systematically influence judgments and persuasion by altering construal levels. Guilt-laden consumers, relative to those who were shame-laden, adopted lower levels of construal. In subsequent unrelated judgments, guilt increased reliance on feasibility over desirability attributes and emphasized secondary rather than primary features. Shame led to the opposite pattern. Guilt's tendency to draw behavior-specific…
Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation: Figure 1
The current research proposes that order of entry moderates the impact of fit on brand extension evaluation. We conceptualize a model in which new brands enter the market dynamically, driving consumers to engage in differential processing as a function of pioneer and follower evaluation scenarios. We posit that consumers rely on singular evaluative processing in pioneer contexts and comparative evaluation in follower contexts, producing unique mo…
Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift
Many consumer decisions are influenced by social interactions with other consumers. This research proposes that negative group information induces asymmetric effects on individual attitudes toward a product, depending on anticipated group interaction as a moderating variable. More specifically, negative group information is expected to induce more attitude change on consumers who hold positive attitudes. However, an opposite pattern of results is…
Coping: A Multidimensional, Hierarchical Framework of Responses to Stressful Consumption Episodes
This research explores a phenomenon that pervades many realms of consumer behavior-the various ways that consumers cope with stress and negative emotions. In study 1, I generate and test a multidimensional scale to measure the coping construct, revealing a more diverse set of strategies than accounted for in the consumer literature on coping. I test competing theories about the hierarchical structure of the coping construct. Study 2 validates the…
Ludic Agency and Retail Spectacle
Spectacular, themed environments have been theorized as places where play is limited and consumer agency is overpowered. In a multiperspectival ethnographic engagement with ESPN Zone Chicago, we find consumers resisting the rules, but only to a limited degree. Spectacular consumption possesses a do-it-yourself quality unrecognized in prior theory. Technology and screens are important to this form of play, which exhibits a transcendent character b…
Advancing Alpha: Measuring Reliability With Confidence
In this research, we present the inferential statistics for Cronbach's coefficient alpha. This index of reliability is extremely important in consumer research. The estimation of alpha and its confidence intervals are described and an analytical demonstration illustrates the effects on these statistics of their components, including the number of items, the item intercorrelations, and sample size. SAS and SPSS programs are offered for easy implem…
Being in the Zone: Staging Retail Theater at ESPN Zone Chicago
Experiential consumption is a topic of growing interest in the social scientific and managerial literatures. While consumer experience is profoundly shaped by the built environment, a critical eye has been cast on the oppressive nature of themed environments. While offering multisensory sensual opportunities, themed retail environments cater primarily to the visual impulse and have been theorized to both direct and misdirect attention in ways ben…
Ludic Agency and Retail Spectacle
Spectacular, themed environments have been theorized as places where play is limited and consumer agency is overpowered. In a multiperspectival ethnographic engagement with ESPN Zone Chicago, we find consumers resisting the rules, but only to a limited degree. Spectacular consumption possesses a do-it-yourself quality unrecognized in prior theory. Technology and screens are important to this form of play, which exhibits a transcendent character b…
Coping: A Multidimensional, Hierarchical Framework of Responses to Stressful Consumption Episodes
This research explores a phenomenon that pervades many realms of consumer behavior-the various ways that consumers cope with stress and negative emotions. In study 1, I generate and test a multidimensional scale to measure the coping construct, revealing a more diverse set of strategies than accounted for in the consumer literature on coping. I test competing theories about the hierarchical structure of the coping construct. Study 2 validates the…
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
Four experiments show that emotions systematically influence judgments and persuasion by altering construal levels. Guilt-laden consumers, relative to those who were shame-laden, adopted lower levels of construal. In subsequent unrelated judgments, guilt increased reliance on feasibility over desirability attributes and emphasized secondary rather than primary features. Shame led to the opposite pattern. Guilt's tendency to draw behavior-specific…
Being in the Zone: Staging Retail Theater at ESPN Zone Chicago
Experiential consumption is a topic of growing interest in the social scientific and managerial literatures. While consumer experience is profoundly shaped by the built environment, a critical eye has been cast on the oppressive nature of themed environments. While offering multisensory sensual opportunities, themed retail environments cater primarily to the visual impulse and have been theorized to both direct and misdirect attention in ways ben…
Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement
Five experiments examine the nature of different coping strategies and their subsequent effects on the effectiveness of health messages. We theorize that the two strategies of problem-focused versus emotion-focused coping are systematically associated with distinct construal levels (lower vs. higher), and thus messages cast at different levels of construal are differentially effective when a particular coping strategy is being activated. Specific…
Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation: Figure 1
The current research proposes that order of entry moderates the impact of fit on brand extension evaluation. We conceptualize a model in which new brands enter the market dynamically, driving consumers to engage in differential processing as a function of pioneer and follower evaluation scenarios. We posit that consumers rely on singular evaluative processing in pioneer contexts and comparative evaluation in follower contexts, producing unique mo…
Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift
Many consumer decisions are influenced by social interactions with other consumers. This research proposes that negative group information induces asymmetric effects on individual attitudes toward a product, depending on anticipated group interaction as a moderating variable. More specifically, negative group information is expected to induce more attitude change on consumers who hold positive attitudes. However, an opposite pattern of results is…
Being in the Zone: Staging Retail Theater at ESPN Zone Chicago
Experiential consumption is a topic of growing interest in the social scientific and managerial literatures. While consumer experience is profoundly shaped by the built environment, a critical eye has been cast on the oppressive nature of themed environments. While offering multisensory sensual opportunities, themed retail environments cater primarily to the visual impulse and have been theorized to both direct and misdirect attention in ways ben…
Advancing Alpha: Measuring Reliability With Confidence
In this research, we present the inferential statistics for Cronbach's coefficient alpha. This index of reliability is extremely important in consumer research. The estimation of alpha and its confidence intervals are described and an analytical demonstration illustrates the effects on these statistics of their components, including the number of items, the item intercorrelations, and sample size. SAS and SPSS programs are offered for easy implem…
Ludic Agency and Retail Spectacle
Spectacular, themed environments have been theorized as places where play is limited and consumer agency is overpowered. In a multiperspectival ethnographic engagement with ESPN Zone Chicago, we find consumers resisting the rules, but only to a limited degree. Spectacular consumption possesses a do-it-yourself quality unrecognized in prior theory. Technology and screens are important to this form of play, which exhibits a transcendent character b…
Coping: A Multidimensional, Hierarchical Framework of Responses to Stressful Consumption Episodes
This research explores a phenomenon that pervades many realms of consumer behavior-the various ways that consumers cope with stress and negative emotions. In study 1, I generate and test a multidimensional scale to measure the coping construct, revealing a more diverse set of strategies than accounted for in the consumer literature on coping. I test competing theories about the hierarchical structure of the coping construct. Study 2 validates the…
Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift
Many consumer decisions are influenced by social interactions with other consumers. This research proposes that negative group information induces asymmetric effects on individual attitudes toward a product, depending on anticipated group interaction as a moderating variable. More specifically, negative group information is expected to induce more attitude change on consumers who hold positive attitudes. However, an opposite pattern of results is…
Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation: Figure 1
The current research proposes that order of entry moderates the impact of fit on brand extension evaluation. We conceptualize a model in which new brands enter the market dynamically, driving consumers to engage in differential processing as a function of pioneer and follower evaluation scenarios. We posit that consumers rely on singular evaluative processing in pioneer contexts and comparative evaluation in follower contexts, producing unique mo…
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
Four experiments show that emotions systematically influence judgments and persuasion by altering construal levels. Guilt-laden consumers, relative to those who were shame-laden, adopted lower levels of construal. In subsequent unrelated judgments, guilt increased reliance on feasibility over desirability attributes and emphasized secondary rather than primary features. Shame led to the opposite pattern. Guilt's tendency to draw behavior-specific…
Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement
Five experiments examine the nature of different coping strategies and their subsequent effects on the effectiveness of health messages. We theorize that the two strategies of problem-focused versus emotion-focused coping are systematically associated with distinct construal levels (lower vs. higher), and thus messages cast at different levels of construal are differentially effective when a particular coping strategy is being activated. Specific…
Power Distance Belief, Power, and Charitable Giving
Three studies examine the relation between power distance belief (PDB), the tendency to accept and expect inequalities in society; power, the control one has over valued resources; and charitable giving. Results suggest that the effect of PDB depends on the power held by the donor. In low-PDB contexts, people high (vs. low) in psychological power tend to be more self-focused (vs. other-focused), and this leads them to be less charitable. In high-…
How Posting Online Reviews Can Influence the Poster’s Evaluations
The current research demonstrates that posting online reviews can influence the evaluations of the individual posting the review. Across four studies, we examine the impact of individuals’ naive theories about the meaning of their own posting on subsequent attitudes. In these experiments, individuals were assigned to write either positive or negative reviews about various products and services and then post them. The meaning associated with posti…
Psychology (8 works) · Social Psychology (6 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Cultural Differences and Values (4 works) · Social and Intergroup Psychology (4 works) · Advertising (3 works) · Business (3 works) · Clinical Psychology (3 works) · Computer Science (3 works) · Consumer Retail Behavior Studies (3 works)