Chioma Ugochukwu
Biographic Data
| ID | 1317489 |
|---|---|
| NAME | Chioma Ugochukwu |
| GIVEN NAMES | Chioma |
| FAMILY NAME | Ugochukwu |
| SIGNATURE | UGOCHUKWU C |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2008 |
| H-INDEX | 0 |
Cultural Resistance and Resilience amid Imported TV Programming in Nigeria
This experimental study investigated the effects of American-produced entertainment programs on Nigerian audiences' knowledge, beliefs, behaviors, attitudes, and values, using the cultural-imperialism theory as a framework. The subject pool for the experiment consisted of 482 senior secondary-school boys and girls in Nigeria, who represent the three major ethnic-religious groups in the country. They were experimentally exposed to American TV prog…
No prominent works on this page.
Cultural Resistance and Resilience amid Imported TV Programming in Nigeria
This experimental study investigated the effects of American-produced entertainment programs on Nigerian audiences' knowledge, beliefs, behaviors, attitudes, and values, using the cultural-imperialism theory as a framework. The subject pool for the experiment consisted of 482 senior secondary-school boys and girls in Nigeria, who represent the three major ethnic-religious groups in the country. They were experimentally exposed to American TV prog…
Advertising (1 works) · Anthropology (1 works) · Biology (1 works) · Business (1 works) · Entertainment (1 works) · Ethnic group (1 works) · Law (1 works) · Law (1 works) · Media Influence and Politics (1 works) · Media Studies and Communication (1 works)