Cultural Resistance and Resilience amid Imported TV Programming in Nigeria

Bibliographic Data

ID3750452
AuthorsChioma Ugochukwu (corresponding author)
Year2008
Volume55
Issue1
Pages34-58
Publication date2008-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAfrica Today (JOURNAL)
Journal identifiersISSN: 0001-9887 • E-ISSN: 1527-1978
PublisherIndiana University Press (PUBLISHER • US)
DOI10.2979/aft.2008.55.1.34
OpenAlexW2073145524
LanguageEN
Citations received1
References cited24

This experimental study investigated the effects of American-produced entertainment programs on Nigerian audiences' knowledge, beliefs, behaviors, attitudes, and values, using the cultural-imperialism theory as a framework. The subject pool for the experiment consisted of 482 senior secondary-school boys and girls in Nigeria, who represent the three major ethnic-religious groups in the country. They were experimentally exposed to American TV programs for several days, while control-group participants were exposed to Nigerian programs only. The results showed that exposure to American TV programs affected the participants' knowledge—but their behaviors, beliefs, values and attitudes, remained unaffected

Advertising · Biology · Business · Entertainment · Ethnic group · Political science · Psychological resilience · Resistance (ecology · Sociology · Anthropology · Law · Media Influence and Politics · Media Studies and Communication · Media, Gender, and Advertising · Psychology · Social Psychology

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