Ioannis Rizomyliotis
Biographic Data
| ID | 1321398 |
|---|---|
| NAME | Ioannis Rizomyliotis |
| GIVEN NAMES | Ioannis |
| FAMILY NAME | Rizomyliotis |
| SIGNATURE | RIZOMYLIOTIS I |
| AFFILIATIONS | University of West Attica |
| ORCID | 0000-0002-3516-0050 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Investigating the key success factors within business models that facilitate long‐term value creation for sustainability‐focused start‐ups
Start‐ups navigate complex challenges in today's business environment, requiring a delicate balance of economic, environmental, and social objectives for long‐term success. This study investigates the pivotal factors within business models that drive sustained value creation for sustainability‐focused start‐ups. Through a comprehensive literature review encompassing environmental, social, and performance dimensions, we identify resilience as a pr…
Consumer Trust and Online Purchase Intention for Sustainable Products
With the global market for eco-friendly products expected to reach $2.4 trillion by 2025, the sustainable products industry is poised to play a significant role in the transition to a more sustainable future. Similarly, the industry of sustainable products that are sold online is growing rapidly as consumers become more aware of the environmental and social impacts of their purchases. As a result, e-commerce companies make an effort to investigat…
Social Media Influencers' Credibility and Purchase Intention
Social media influencer marketing has emerged as a new marketing tool. Generation Z consumers are especially influenced by social media influencers when purchasing cosmetic products. The purpose of this research is to examine the effect of the credibility of social media influencers on consumers' brand consideration and purchase intention, while at the same time authors test the moderating effect of green consumption values on the aforementioned …
Byob of wine, but which one? Unveiling new boundary conditions and moderating effects for restaurant patrons' consideration set formation
Purpose Departing from conflicting findings on the role of involvement in the formation of the consideration set, the authors of this study seek to shed light to the wine consumer behaviour and expand previous findings in the bring-your-own-bottle (BYOB) of wine restaurant industry. The authors seek to determine the contradictory effect of involvement on the consideration set size and variety. Design/methodology/approach Three empirical studies w…
On the relationships between digital brand evidence, relationship quality and behavioural intentions among online tourism agencies’ customers
This paper aims to propose and empirically validate a measure of brand evidence of Online Travel Agencies (OTA), representing all relevant brand associations that customers are doing when evaluating an online brand, and then investigate its effect in building strong consumer-brand relationships and creating favourable consumer behavioural intentions. To check the validity of the proposed model, a survey of 971 users of OTA platforms in Greece was…
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On the relationships between digital brand evidence, relationship quality and behavioural intentions among online tourism agencies’ customers
This paper aims to propose and empirically validate a measure of brand evidence of Online Travel Agencies (OTA), representing all relevant brand associations that customers are doing when evaluating an online brand, and then investigate its effect in building strong consumer-brand relationships and creating favourable consumer behavioural intentions. To check the validity of the proposed model, a survey of 971 users of OTA platforms in Greece was…
Byob of wine, but which one? Unveiling new boundary conditions and moderating effects for restaurant patrons' consideration set formation
Purpose Departing from conflicting findings on the role of involvement in the formation of the consideration set, the authors of this study seek to shed light to the wine consumer behaviour and expand previous findings in the bring-your-own-bottle (BYOB) of wine restaurant industry. The authors seek to determine the contradictory effect of involvement on the consideration set size and variety. Design/methodology/approach Three empirical studies w…
Consumer Trust and Online Purchase Intention for Sustainable Products
With the global market for eco-friendly products expected to reach $2.4 trillion by 2025, the sustainable products industry is poised to play a significant role in the transition to a more sustainable future. Similarly, the industry of sustainable products that are sold online is growing rapidly as consumers become more aware of the environmental and social impacts of their purchases. As a result, e-commerce companies make an effort to investigat…
Social Media Influencers' Credibility and Purchase Intention
Social media influencer marketing has emerged as a new marketing tool. Generation Z consumers are especially influenced by social media influencers when purchasing cosmetic products. The purpose of this research is to examine the effect of the credibility of social media influencers on consumers' brand consideration and purchase intention, while at the same time authors test the moderating effect of green consumption values on the aforementioned …
Investigating the key success factors within business models that facilitate long‐term value creation for sustainability‐focused start‐ups
Start‐ups navigate complex challenges in today's business environment, requiring a delicate balance of economic, environmental, and social objectives for long‐term success. This study investigates the pivotal factors within business models that drive sustained value creation for sustainability‐focused start‐ups. Through a comprehensive literature review encompassing environmental, social, and performance dimensions, we identify resilience as a pr…
Business (5 works) · Marketing (5 works) · Advertising (4 works) · Computer Science (3 works) · Consumer behaviour (3 works) · Digital Marketing and Social Media (3 works) · Marketing (3 works) · Psychology (3 works) · Technology Adoption and User Behaviour (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works)