Consumer Trust and Online Purchase Intention for Sustainable Products
Bibliographic Data
| ID | 5042456 |
|---|---|
| Authors | Ioannis Rizomyliotis (0000-0002-3516-0050, University of West Attica, Athens, Greece, corresponding author) |
| Year | 2024 |
| Volume | 70 |
| Issue | 5 |
| Pages | 706-724 |
| Publication date | 2024-03-21 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/00027642241236174 |
| OpenAlex | W4393090994 |
| Language | EN |
| Citations received | 1 |
| References cited | 54 |
With the global market for eco-friendly products expected to reach $2.4 trillion by 2025, the sustainable products industry is poised to play a significant role in the transition to a more sustainable future. Similarly, the industry of sustainable products that are sold online is growing rapidly as consumers become more aware of the environmental and social impacts of their purchases. As a result, e-commerce companies make an effort to investigate the factors that influence consumer intent to purchase sustainable products online. By doing so, they aim to optimize their operations and better meet the needs of their customers. In this article, we will critically evaluate literature on this topic and explore trust as one of the critical factors that have a significant impact on consumer online purchase intention in the context of sustainable products. This research seeks to understand the determinants of consumer trust in relation to sustainable products that are sold online. The research model is empirically tested through the data of 278 participants. The research findings indicate that perceived risk, perceived security, and perceived privacy predict trust on e-commerce which, in turn, predicts online purchase intention for sustainable products. Consumer trust of sustainable products is also found to moderate the latter relationship
Advertising · Business · Consumer behaviour · Economics · Environmental economics · Digital Marketing and Social Media · Environmental Sustainability in Business · Marketing · Technology Adoption and User Behaviour
A Trust Model for Consumer Internet Shopping
Customer loyalty in e-commerce
Consumer e-shopping acceptance
Targeting consumers who are willing to pay more for environmentally friendly products
Predicting e-services adoption
Developing and Validating Trust Measures for e-Commerce
Consumer patronage and risk perceptions in Internet shopping
The Drivers of Green Brand Equity
E-commerce
Building consumer trust online
Trust and TAM in Online Shopping
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
Making sense of Cronbach's alpha
Trust and inter‐firm relations in developing and transition economies
Consumer trust in an Internet store
Word-of-Mouth Processes within a Services Purchase Decision Context
Modeling roles of subjective norms and eTrust in customers' acceptance of airline B2C eCommerce websites
Privacy versus willingness to disclose in e-commerce exchanges
| Citations per year | 0.5 |
|---|---|
| Citation span | 2024 - 2024 (1) |
| Highly cited | No |