Trust and TAM in Online Shopping
An Integrated Model1
Bibliographic Data
| ID | 23313628 |
|---|---|
| Authors | David Gefen (0000-0002-0184-9167, Drexel University), Elena Karahanna (0000-0002-1975-9231, University of Georgia), Detmar W Straub (0000-0001-7030-1034, Georgia State University), Straub Straub (Georgia State University) |
| Year | 2003 |
| Volume | 27 |
| Issue | 1 |
| Pages | 51-90 |
| Publication date | 2003-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | MIS Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0276-7783 • E-ISSN: 2162-9730 |
| Publisher | MIS Quarterly (PUBLISHER) |
| DOI | 10.2307/30036519 |
| OpenAlex | W1574235309 |
| Language | EN |
| Citations received | 586 |
| References cited | 102 |
A separate and distinct interaction with both the actual e-vendor and with its IT Web site interface is at the heart of online shopping. Previous research has established, accordingly, that online purchase intentions are the product of both consumer assessments of the IT itself—specifically its perceived usefulness and ease-of-use (TAM)—and trust in the e-vendor. But these perspectives have been examined independently by IS researchers. Integrating these two perspectives and examining the factors that build online trust in an environment that lacks the typical human interaction that often leads to trust in other circumstances advances our understanding of these constructs and their linkages to behavior. Our research on experienced repeat online shoppers shows that consumer trust is as important to online commerce as the widely accepted TAM use-antecedents, perceived usefulness and perceived ease of use. Together these variable sets explain a considerable proportion of variance in intended behavior. The study also provides evidence that online trust is built through (1) a belief that the vendor has nothing to gain by cheating, (2) a belief that there are safety mechanisms built into the Web site, and (3) by having a typical interface, (4) one that is, moreover, easy to use.
Business · Human–computer interaction · Knowledge management · Sociology · Technology Acceptance Model · Usability · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Marketing · Technology Adoption and User Behaviour
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Examining factors influencing Jordanian customers’ intentions and adoption of internet banking
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Influence of Pedagogical Beliefs and Perceived Trust on Teachers’ Acceptance of Educational Artificial Intelligence Tools
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The development of initial trust in an online company by new customers
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An extension of Trust and TAM model with TPB in the initial adoption of on-line tax
The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively
Understanding consumer acceptance of mobile payment services
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The information quality and source credibility matter in customers’ evaluation toward food O2O commerce
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A social commerce investigation of the role of trust in a social networking site on purchase intentions
Trust in AI and Its Role in the Acceptance of AI Technologies
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Swift Guanxi in Online Marketplaces
Interpretation of Formative Measurement in Information Systems Research1
Psychological Approaches to Credibility Assessment Online
Predictive Analytics in Information Systems Research1
Trust, Satisfaction, and Online Repurchase Intention
Toward an understanding of the behavioral intention to use mobile banking
Examining multi-dimensional trust and multi-faceted risk in initial acceptance of emerging technologies
Antecedents of the adoption of the new mobile payment systems
Determinants of Intention to Use ChatGPT for Educational Purposes
Purchase Decision in Virtual Commerce
Examining Screen Time Features for Managing Problematic Smartphone Use and Dependence
Beyond Transactions
A Multi-Industry Analysis of the Future Use of AI Chatbots
A New Contemporary Profession as Game Boosters
Does Trust Matter? Exploring the Effects of Interorganizational and Interpersonal Trust on Performance
The psychological origins of perceived usefulness and ease-of-use
Structural Equation Modeling and Regression
Understanding the Influence of National Culture on the Development of Trust
Information Technology Adoption Across Time
Initial Trust Formation in New Organizational Relationships
The Relative Importance of Perceived Ease of Use in Is Adoption
The effect of the performance appraisal system on trust for management
Relationships between Providers and Users of Market Research
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Empirical Evaluation of the Revised Technology Acceptance Model
Developing and Validating Trust Measures for e-Commerce
Relationship Quality in Services Selling
Assessing IT Usage
Building Commitment, Attachment, and Trust in Strategic Decision-Making Teams
A Paradigm for Developing Better Measures of Marketing Constructs
Citizenship Behavior and Social Exchange.
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Trust
Web Site Usability, Design, and Performance Metrics
E-commerce
Understanding Information Technology Usage
An Examination of the Nature of Trust in Buyer-Seller Relationships
An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment
Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1
Assessing the unidimensionality of measurement
Validating Instruments in MIS Research1
Extending the TAM for a World-Wide-Web context
Is Anybody out There? Antecedents of Trust in Global Virtual Teams
On the Use, Usefulness, and Ease of Use of Structural Equation Modeling in MIS Research
Toward Understanding and Measuring Conditions of Trust
Predicting User Intentions
Cutoff criteria for fit indexes in covariance structure analysis
Affect- And Cognition-Based Trust as Foundations for Interpersonal Cooperation in Organizations.
The Commitment-Trust Theory of Relationship Marketing
Trust and Antitrust
Not So Different After All
A Paradigm for Developing Better Measures of Marketing Constructs
A Theoretical Extension of the Technology Acceptance Model
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
User Acceptance of Computer Technology
An Integrative Model of Organizational Trust
Occupations and values
Interpersonal relations
Structural Equations with Latent Variables
The Social Psychology of Groups
Swift Trust and Temporary Groups
Consumer trust in an Internet store
Trust as a Social Reality
Consumer Trust in an Internet Store
The Role of Intermediaries in the Development of Trust on the WWW
Ingroup bias as a function of task characteristics
Generalized expectancies for interpersonal trust
Model modifications in covariance structure analysis
The Economic Institutions of Capitalism
"The Market for "Lemons
Exchange and power in social life
Trust in close relationships
The illusion of control
The contribution of studies of source credibility to a theory of interpersonal trust in the communication process
Influences on Exchange Processes
The Dyadic Trust Scale
Social Atomism, Holism, and Trust
The Social Control of Impersonal Trust
| Unique citing works | 586 |
|---|---|
| Citations per year | 25,48 |
| Citation span | 2003 - 2026 (24) |
| Citation velocity | current |
| Highly cited | Yes |
| Citation types | Neutral: 549 |