Benita Steyn
Biographic Data
| ID | 1321703 |
|---|---|
| NAME | Benita Steyn |
| GIVEN NAMES | Benita |
| FAMILY NAME | Steyn |
| SIGNATURE | STEYN B |
| AFFILIATIONS | Cape Peninsula University of Technology, Cape Town, SOUTH AFRICA, |
| ORCID | 0000-0002-3834-6336 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2009 |
| H-INDEX | 0 |
The Strategic Role of Public Relations Is Strategic Reflection
This article introduces a South African (SA) research stream on the strategic role of public relations (PR). (a) The PR strategist role is conceptualized and verified in SA, together with the (redefined) PR manager and technician roles. (b) A comparative analysis of these roles and three of the four European Body of Knowledge (EBOK) roles (reflective, managerial, and operational) indicates conceptual similarity. (c) The PR strategist role index i…
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The Strategic Role of Public Relations Is Strategic Reflection
This article introduces a South African (SA) research stream on the strategic role of public relations (PR). (a) The PR strategist role is conceptualized and verified in SA, together with the (redefined) PR manager and technician roles. (b) A comparative analysis of these roles and three of the four European Body of Knowledge (EBOK) roles (reflective, managerial, and operational) indicates conceptual similarity. (c) The PR strategist role index i…
Business (1 work) · Computer Science (1 work) · Corporate Identity and Reputation (1 work) · Discourse Analysis in Language Studies (1 work) · Economics (1 work) · Epistemology (1 work) · Knowledge management (1 work) · Management (1 work) · Marketing (1 work) · Marketing (1 work)