Spencer H Kimball
Biographic Data
| ID | 1322969 |
|---|---|
| NAME | Spencer H Kimball |
| GIVEN NAMES | Spencer H |
| FAMILY NAME | Kimball |
| SIGNATURE | KIMBALL S H |
| AFFILIATIONS | Emerson College, Boston, MA, USA |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 1 |
Interactive Voice Recognition Communication in Electoral Politics
This research tested the conventional wisdom that interactive voice recognition (IVR; also known as robocalls or auto calls) are not listened to by receivers. The study found that three out of four people (75%) listen to over 19 s of a message, which equates to over 40 words. The vast majority of people, 97%, listen to at least 6 s. This innovative, unobtrusive field approach for measuring actual listening time eliminates self-report bias. The un…
Interactive Voice Recognition Communication in Electoral Politics
This research tested the conventional wisdom that interactive voice recognition (IVR; also known as robocalls or auto calls) are not listened to by receivers. The study found that three out of four people (75%) listen to over 19 s of a message, which equates to over 40 words. The vast majority of people, 97%, listen to at least 6 s. This innovative, unobtrusive field approach for measuring actual listening time eliminates self-report bias. The un…
Interactive Voice Recognition Communication in Electoral Politics
This research tested the conventional wisdom that interactive voice recognition (IVR; also known as robocalls or auto calls) are not listened to by receivers. The study found that three out of four people (75%) listen to over 19 s of a message, which equates to over 40 words. The vast majority of people, 97%, listen to at least 6 s. This innovative, unobtrusive field approach for measuring actual listening time eliminates self-report bias. The un…
Active listening (1 work) · Advertising (1 work) · Applied Psychology (1 work) · Business (1 work) · Communication (1 work) · Computer Science (1 work) · Electoral Systems and Political Participation (1 work) · Internet privacy (1 work) · Linguistics (1 work) · Marketing (1 work)