Interactive Voice Recognition Communication in Electoral Politics
Exploratory Metadata Analysis
Bibliographic Data
| ID | 3759561 |
|---|---|
| Authors | Spencer H Kimball (Emerson College, Boston, MA, USA), Spencer Kimball (0009-0005-3072-8742, Emerson College), Ting Levy (Florida Atlantic University, Boca Raton, FL, USA), Henry Venturelli (Florida Atlantic University, Boca Raton, FL, USA), Sophie Miller (0000-0002-7608-5501, Boston University, Boston, MA, USA) |
| Year | 2014 |
| Volume | 58 |
| Issue | 9 |
| Pages | 1236-1245 |
| Publication date | 2014-08-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0002764213517212 |
| OpenAlex | W2316685765 |
| Language | EN |
| Citations received | 2 |
| References cited | 16 |
This research tested the conventional wisdom that interactive voice recognition (IVR; also known as robocalls or auto calls) are not listened to by receivers. The study found that three out of four people (75%) listen to over 19 s of a message, which equates to over 40 words. The vast majority of people, 97%, listen to at least 6 s. This innovative, unobtrusive field approach for measuring actual listening time eliminates self-report bias. The unique data set, provided by a third-party vendor, consisted of 156 call projects with a total of 389,588 live answered phone calls from the last week of the 2012 election
Active listening · Advertising · Business · Internet privacy · Linguistics · Multimedia · Phone · Political science · Politics · Public relations · Set (abstract data type) · Speech recognition · Vendor · Applied Psychology · Communication · Computer Science · Electoral Systems and Political Participation · Marketing · Media Influence and Politics · Psychology · Social Media and Politics
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| Citations per year | 0.67 |
|---|---|
| Citation span | 2023 - 2023 (1) |
| Highly cited | No |