Mario Pandelaere
Biographic Data
| ID | 133201 |
|---|---|
| NAME | Mario Pandelaere |
| GIVEN NAMES | Mario |
| FAMILY NAME | Pandelaere |
| SIGNATURE | PANDELAERE M |
| AFFILIATIONS | Ghent University |
| ORCID | 0000-0001-9293-289X |
| VERIFIED | Yes |
| TOTAL WORKS | 28 |
| TOTAL CITATIONS | 100 |
| AUTHOR COUNT | 28 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 6 |
Which message resonates with you? Unveiling effective framing strategies for regenerative tourism
Trapped in hope: The negative impact of hope on gambling decisions
Partisan Media Sentiment Toward Artificial Intelligence
Artificial intelligence (AI) is becoming pervasive across society. However, its deployment appears to be a divisive issue. This research examines aversion to AI across the partisan divide. We analyze partisan media sentiment toward AI, a powerful driver of public opinion toward social issues. We conduct a text analysis of media articles on AI ( N = 7,840) from several liberal-leaning and conservative-leaning media outlets. The results demonstrate…
Pride and prejudice: Unraveling and mitigating domestic country bias
Development and validation of the motivation to avoid food waste scale
Does a single consumption imagery event increase food desire
People weigh salaries more than ratios in judgments of income inequality, fairness, and demands for redistribution
Late-action effect: Heightened counterfactual potency and perceived outcome reversibility make actions closer to a definitive outcome seem more causally impactful
Age-related changes in materialism in adults – A self-uncertainty perspective
Conspicuous gifting: When and why women (do not) appreciate men's romantic luxury gifts
Why Are You Swiping Right? The Impact of Product Orientation on Swiping Responses
Many apps require consumers to evaluate products by swiping them to the right or left. This work explores whether product orientation affects the product evaluations communicated by swiping movements, compared with those made by pressing onscreen buttons. Building on stimulus-response compatibility (SRC) theory, which suggests that irrelevant product display features can activate certain behavioral responses when the product display and the behav…
Cross-national investigation of the drivers of obesity: Re-assessment of past findings and avenues for the future
When Consistency Matters: The Effect of Valence Consistency on Review Helpfulness
When evaluating the helpfulness of online reviews, review valence is a particularly relevant factor. This research argues that the influence of review valence is highly dependent on its consistency with the valence of other available reviews. Using both field and experimental data, this paper show that consistent reviews are perceived as more helpful than inconsistent reviews, independent of them being positive or negative. Experiments show that …
Retracted: The Amazing Race to India: Prominence in reality television affects destination image and travel intentions
A 20% income increase for everyone: The effect of relative increases in income on perceived income inequality
Less is more: Why some domains are more positional than others
Numerosity and Consumer Behavior How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Amb…
Psychologists have long been intrigued by how humans and nonhuman primates process magnitudes such as “how far, how fast, how much, how long, and how many.” This fascination perhaps stems from the fact that magnitude estimations of space, time, and number form the bedrock of most of the decisions that we make in daily life. Decisions about how many cookies to eat, how many payments to make, how many days to wait for a product, all have one thing …
Are All Units Created Equal? The Effect of Default Units on Product Evaluations
Previous research on attribute framing has shown that people often infer higher quantity from larger numbers, usually with the assumption that the units used to specify this information elicit the same meanings. Drawing on literature on categorization and numerical cognition, the authors challenge this assumption and show that consumers often have preset units for attribute levels that strike an optimal balance between a preference for small numb…
The Hubris Hypothesis: You Can Self‐Enhance, But You'd Better Not Show It
We tested whether and why observers dislike individuals who convey self‐superiority through blatant social comparison (the hubris hypothesis). Participants read self‐superiority claims (“I am better than others”; Experiments 1–7), noncomparative positive claims (“I am good”; Experiments 1–2, 4), self‐equality claims (“I am as good as others”; Experiments 3–4, 6), temporally comparative self‐superiority claims (“I am better than I used to be”; Exp…
Would male conspicuous consumption capture the female eye? Menstrual cycle effects on women's attention to status products
How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons
Quantitative information can appear in different units (e.g., 7-year warranty = 84-month warranty). This article demonstrates that attribute differences appear larger on scales with a higher number of units; expressing quality information on such an expanded scale makes consumers switch to a higher-quality option. Testifying to its practical importance, expressing the energy content of snacks in kilojoules rather than kilocalories increases the c…
Can buy me love: Mate attraction goals lead to perceptual readiness for status products
Exposure to mating cues activates the goal to signal one's mate value to members of the opposite sex. This mate attraction goal may render men perceptually ready for products that signal their mate value to women. As men's mate value is partly determined by their financial prospects, men may be more likely to notice products that would signal their financial resources to women. The current study demonstrates that exposure to a sexily dressed woma…
Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
Tempt Me Just a Little Bit More: The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption
People are often exposed to actionable food temptations (i.e., an immediate opportunity to consume, like when friends offer cookies) and nonactionable food temptations (i.e., no immediate consumption opportunity, like ads for chocolate). The results of three experiments suggest that prior exposure to nonactionable food temptations does not prevent the activation of an eating goal, given a subsequent consumption opportunity, while prior exposure t…
Adding exchange to charity: A reference price explanation
How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons
Quantitative information can appear in different units (e.g., 7-year warranty = 84-month warranty). This article demonstrates that attribute differences appear larger on scales with a higher number of units; expressing quality information on such an expanded scale makes consumers switch to a higher-quality option. Testifying to its practical importance, expressing the energy content of snacks in kilojoules rather than kilocalories increases the c…
Tempt Me Just a Little Bit More: The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption
People are often exposed to actionable food temptations (i.e., an immediate opportunity to consume, like when friends offer cookies) and nonactionable food temptations (i.e., no immediate consumption opportunity, like ads for chocolate). The results of three experiments suggest that prior exposure to nonactionable food temptations does not prevent the activation of an eating goal, given a subsequent consumption opportunity, while prior exposure t…
Are All Units Created Equal? The Effect of Default Units on Product Evaluations
Previous research on attribute framing has shown that people often infer higher quantity from larger numbers, usually with the assumption that the units used to specify this information elicit the same meanings. Drawing on literature on categorization and numerical cognition, the authors challenge this assumption and show that consumers often have preset units for attribute levels that strike an optimal balance between a preference for small numb…
Can buy me love: Mate attraction goals lead to perceptual readiness for status products
Exposure to mating cues activates the goal to signal one's mate value to members of the opposite sex. This mate attraction goal may render men perceptually ready for products that signal their mate value to women. As men's mate value is partly determined by their financial prospects, men may be more likely to notice products that would signal their financial resources to women. The current study demonstrates that exposure to a sexily dressed woma…
Cross-national investigation of the drivers of obesity: Re-assessment of past findings and avenues for the future
Adding exchange to charity: A reference price explanation
Would male conspicuous consumption capture the female eye? Menstrual cycle effects on women's attention to status products
Wanting a Bit(e) of Everything: Extending the Valuation Effect to Variety Seeking
Markman and Brendl have demonstrated that individuals tend to regard as more valuable those objects that are able to satisfy an active desire. Building on their framework, we predicted that desire would enlarge the consideration set and, hence, affect variety-seeking tendencies in a product category. Our first study shows that hunger and visual food cues enhance variety seeking in food items. Further, by means of mediation analyses and a suppress…
Retracted: The Amazing Race to India: Prominence in reality television affects destination image and travel intentions
Numerosity and Consumer Behavior How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Amb…
Psychologists have long been intrigued by how humans and nonhuman primates process magnitudes such as “how far, how fast, how much, how long, and how many.” This fascination perhaps stems from the fact that magnitude estimations of space, time, and number form the bedrock of most of the decisions that we make in daily life. Decisions about how many cookies to eat, how many payments to make, how many days to wait for a product, all have one thing …
Development and validation of the motivation to avoid food waste scale
A 20% income increase for everyone: The effect of relative increases in income on perceived income inequality
Less is more: Why some domains are more positional than others
Does a single consumption imagery event increase food desire
Late-action effect: Heightened counterfactual potency and perceived outcome reversibility make actions closer to a definitive outcome seem more causally impactful
Is this a question? Not for long. The statement bias
The Impact of Need for Closure on Conservative Beliefs and Racism: Differential Mediation by Authoritarian Submission and Authoritarian Dominance
The present study explores the influence of need for closure as well as authoritarian submission (Right-Wing Authoritarianism [RWA]) and authoritarian dominance (Social Dominance Orientation [SDO]) on the genesis of conservative beliefs and racism. For this purpose, two structural equation models were compared. In Model 1, RWA and SDO were entered as independent variables and the need for closure facets Decisiveness and Need for Simple Structure …
Is this a question? Not for long. The statement bias
Adding exchange to charity: A reference price explanation
Wanting a Bit(e) of Everything: Extending the Valuation Effect to Variety Seeking
Markman and Brendl have demonstrated that individuals tend to regard as more valuable those objects that are able to satisfy an active desire. Building on their framework, we predicted that desire would enlarge the consideration set and, hence, affect variety-seeking tendencies in a product category. Our first study shows that hunger and visual food cues enhance variety seeking in food items. Further, by means of mediation analyses and a suppress…
Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
Tempt Me Just a Little Bit More: The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption
People are often exposed to actionable food temptations (i.e., an immediate opportunity to consume, like when friends offer cookies) and nonactionable food temptations (i.e., no immediate consumption opportunity, like ads for chocolate). The results of three experiments suggest that prior exposure to nonactionable food temptations does not prevent the activation of an eating goal, given a subsequent consumption opportunity, while prior exposure t…
Can buy me love: Mate attraction goals lead to perceptual readiness for status products
Exposure to mating cues activates the goal to signal one's mate value to members of the opposite sex. This mate attraction goal may render men perceptually ready for products that signal their mate value to women. As men's mate value is partly determined by their financial prospects, men may be more likely to notice products that would signal their financial resources to women. The current study demonstrates that exposure to a sexily dressed woma…
Would male conspicuous consumption capture the female eye? Menstrual cycle effects on women's attention to status products
How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons
Quantitative information can appear in different units (e.g., 7-year warranty = 84-month warranty). This article demonstrates that attribute differences appear larger on scales with a higher number of units; expressing quality information on such an expanded scale makes consumers switch to a higher-quality option. Testifying to its practical importance, expressing the energy content of snacks in kilojoules rather than kilocalories increases the c…
The Hubris Hypothesis: You Can Self‐Enhance, But You'd Better Not Show It
We tested whether and why observers dislike individuals who convey self‐superiority through blatant social comparison (the hubris hypothesis). Participants read self‐superiority claims (“I am better than others”; Experiments 1–7), noncomparative positive claims (“I am good”; Experiments 1–2, 4), self‐equality claims (“I am as good as others”; Experiments 3–4, 6), temporally comparative self‐superiority claims (“I am better than I used to be”; Exp…
Less is more: Why some domains are more positional than others
Numerosity and Consumer Behavior How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Amb…
Psychologists have long been intrigued by how humans and nonhuman primates process magnitudes such as “how far, how fast, how much, how long, and how many.” This fascination perhaps stems from the fact that magnitude estimations of space, time, and number form the bedrock of most of the decisions that we make in daily life. Decisions about how many cookies to eat, how many payments to make, how many days to wait for a product, all have one thing …
Are All Units Created Equal? The Effect of Default Units on Product Evaluations
Previous research on attribute framing has shown that people often infer higher quantity from larger numbers, usually with the assumption that the units used to specify this information elicit the same meanings. Drawing on literature on categorization and numerical cognition, the authors challenge this assumption and show that consumers often have preset units for attribute levels that strike an optimal balance between a preference for small numb…
When Consistency Matters: The Effect of Valence Consistency on Review Helpfulness
When evaluating the helpfulness of online reviews, review valence is a particularly relevant factor. This research argues that the influence of review valence is highly dependent on its consistency with the valence of other available reviews. Using both field and experimental data, this paper show that consistent reviews are perceived as more helpful than inconsistent reviews, independent of them being positive or negative. Experiments show that …
Retracted: The Amazing Race to India: Prominence in reality television affects destination image and travel intentions
A 20% income increase for everyone: The effect of relative increases in income on perceived income inequality
Cross-national investigation of the drivers of obesity: Re-assessment of past findings and avenues for the future
Why Are You Swiping Right? The Impact of Product Orientation on Swiping Responses
Many apps require consumers to evaluate products by swiping them to the right or left. This work explores whether product orientation affects the product evaluations communicated by swiping movements, compared with those made by pressing onscreen buttons. Building on stimulus-response compatibility (SRC) theory, which suggests that irrelevant product display features can activate certain behavioral responses when the product display and the behav…
Age-related changes in materialism in adults – A self-uncertainty perspective
Conspicuous gifting: When and why women (do not) appreciate men's romantic luxury gifts
Pride and prejudice: Unraveling and mitigating domestic country bias
Development and validation of the motivation to avoid food waste scale
Does a single consumption imagery event increase food desire
People weigh salaries more than ratios in judgments of income inequality, fairness, and demands for redistribution
Late-action effect: Heightened counterfactual potency and perceived outcome reversibility make actions closer to a definitive outcome seem more causally impactful
Psychology (26 works) · Social Psychology (22 works) · Business (10 works) · Computer Science (10 works) · Social Psychology (10 works) · Consumer Behavior in Brand Consumption and Identification (9 works) · Decision-Making and Behavioral Economics (8 works) · Economics (8 works) · Behavioral Health and Interventions (7 works) · Sociology (7 works)