Manjit S Yadav
Biographic Data
| ID | 135739 |
|---|---|
| NAME | Manjit S Yadav |
| GIVEN NAMES | Manjit S |
| FAMILY NAME | Yadav |
| SIGNATURE | YADAV M S |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 14 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1989 |
| LATEST PUBLICATION YEAR | 1994 |
| H-INDEX | 1 |
How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment
Bundling, the joint offering of two or more items, is a common selling strategy, yet little research has been conducted on buyers' evaluation of bundle offers. We developed and tested a model of bundle evaluation in which the buyers anchored their evaluation on the item perceived as most important and then made adjustments on the basis of their evaluations of the remaining bundle items. The results of two computerized laboratory experiments sugge…
Context Effects on Effort and Accuracy in Choice: An Enquiry into Adaptive Decision Making
Previous research suggests that context variables may have strong effects on choice accuracy, but little is known about consumers' awareness of context or strategic response to changes in choice context. In this study, increasing the number of dominated alternatives significantly improved choice accuracy and reduced choice effort. Unobtrusive measures show that decision makers simplified the choice sets less when there were more dominated alterna…
How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment
Bundling, the joint offering of two or more items, is a common selling strategy, yet little research has been conducted on buyers' evaluation of bundle offers. We developed and tested a model of bundle evaluation in which the buyers anchored their evaluation on the item perceived as most important and then made adjustments on the basis of their evaluations of the remaining bundle items. The results of two computerized laboratory experiments sugge…
Context Effects on Effort and Accuracy in Choice: An Enquiry into Adaptive Decision Making
Previous research suggests that context variables may have strong effects on choice accuracy, but little is known about consumers' awareness of context or strategic response to changes in choice context. In this study, increasing the number of dominated alternatives significantly improved choice accuracy and reduced choice effort. Unobtrusive measures show that decision makers simplified the choice sets less when there were more dominated alterna…
Context Effects on Effort and Accuracy in Choice: An Enquiry into Adaptive Decision Making
Previous research suggests that context variables may have strong effects on choice accuracy, but little is known about consumers' awareness of context or strategic response to changes in choice context. In this study, increasing the number of dominated alternatives significantly improved choice accuracy and reduced choice effort. Unobtrusive measures show that decision makers simplified the choice sets less when there were more dominated alterna…
How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment
Bundling, the joint offering of two or more items, is a common selling strategy, yet little research has been conducted on buyers' evaluation of bundle offers. We developed and tested a model of bundle evaluation in which the buyers anchored their evaluation on the item perceived as most important and then made adjustments on the basis of their evaluations of the remaining bundle items. The results of two computerized laboratory experiments sugge…
Business (2 works) · Marketing (2 works) · Marketing (2 works) · Mathematics (2 works) · Psychology (2 works) · Anchoring (1 works) · Cognitive and psychological constructs research (1 works) · Computer Science (1 works) · Consumer Market Behavior and Pricing (1 works) · Context (archaeology) (1 works)