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Sonja Prokopec

Biographic Data

ID137115
NAMESonja Prokopec
GIVEN NAMESSonja
FAMILY NAMEProkopec
SIGNATUREPROKOPEC S
AFFILIATIONSÉcole Supérieure des Sciences Économiques et Commerciales
ORCID0000-0003-3149-7219
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS18
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR2010
LATEST PUBLICATION YEAR2021
H-INDEX2
  • Do versus Don’t: The Impact of Framing on Goal-Level Setting

    Open Access•Mirjam A Tuk, Mirjam Tuk et al.•ARTICLE•Journal of Consumer Research•2021•References: 59

    The consumer behavior literature extensively studied the impact of goal setting on behavior and performance. However, much less is known about the antecedents of goal-level setting—consumers’ decision of whether to work out twice or three times per week. Consumers can decide how many goal-consistent activities to undertake (“goal-consistent decision frame”; such as exercising two days per week) or to forego (“goal-inconsistent decision frame”; su…

  • Restraint That Blinds: Attention Narrowing and Consumers’ Response to Numerosity in Self-Control Decisions

    Open Access•Keith Wilcox, Sonja Prokopec et al.•ARTICLE•Journal of Consumer Research•2019•Cited by: 2•References: 46

    A significant amount of research on numerosity demonstrates that product perceptions are often influenced by the scale on which numerical attribute information is presented. However, fewer studies have examined how self-control is influenced by the numerosity of cost information (e.g., price, nutritional content) in situations that may violate a personal goal. The present research demonstrates that, in such situations, the numerosity of cost info…

  • Coram Populo-In the Presence of People: The Effect of Others in Virtual Worlds

    Open Access•Lakshmi Goel, Sonja Prokopec et al.•ARTICLE•Journal of Computer-Mediated…•2013•Cited by: 3•References: 4

    3D virtual worlds (VWs) enable perception of others' presence and actions. However, it is unclear how this influences behaviors in group tasks. We study the influence of 'perceived colocation' and 'perceived coaction', on cognitive absorption, which in turn predicts participative behaviors. Perceived colocation and coaction are central to social facilitation effects, tested primarily in face-to-face settings. We use distraction-conflict theory to…

  • Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control

    Parthasarathy Krishnamurthy, Sonja Prokopec•ARTICLE•Journal of Consumer Research•2010•Cited by: 13•References: 22

    This research examines whether mental budgets, defined as self-specified allowances for behaviors, can help with self-control. We theorize that mental budgets will lead to greater self-control when the avoidance aspects of the behavior are made salient and when the decision context allows easy monitoring of one's own behavior. Study 1 finds that mental budgets help reduce consumption of indulgent products when avoidance aspects of the behavior ar…

  • Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control

    Parthasarathy Krishnamurthy, Sonja Prokopec•ARTICLE•Journal of Consumer Research•2010•Cited by: 13•References: 22

    This research examines whether mental budgets, defined as self-specified allowances for behaviors, can help with self-control. We theorize that mental budgets will lead to greater self-control when the avoidance aspects of the behavior are made salient and when the decision context allows easy monitoring of one's own behavior. Study 1 finds that mental budgets help reduce consumption of indulgent products when avoidance aspects of the behavior ar…

  • Coram Populo-In the Presence of People: The Effect of Others in Virtual Worlds

    Open Access•Lakshmi Goel, Sonja Prokopec et al.•ARTICLE•Journal of Computer-Mediated…•2013•Cited by: 3•References: 4

    3D virtual worlds (VWs) enable perception of others' presence and actions. However, it is unclear how this influences behaviors in group tasks. We study the influence of 'perceived colocation' and 'perceived coaction', on cognitive absorption, which in turn predicts participative behaviors. Perceived colocation and coaction are central to social facilitation effects, tested primarily in face-to-face settings. We use distraction-conflict theory to…

  • Restraint That Blinds: Attention Narrowing and Consumers’ Response to Numerosity in Self-Control Decisions

    Open Access•Keith Wilcox, Sonja Prokopec et al.•ARTICLE•Journal of Consumer Research•2019•Cited by: 2•References: 46

    A significant amount of research on numerosity demonstrates that product perceptions are often influenced by the scale on which numerical attribute information is presented. However, fewer studies have examined how self-control is influenced by the numerosity of cost information (e.g., price, nutritional content) in situations that may violate a personal goal. The present research demonstrates that, in such situations, the numerosity of cost info…

  • Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control

    Parthasarathy Krishnamurthy, Sonja Prokopec•ARTICLE•Journal of Consumer Research•2010•Cited by: 13•References: 22

    This research examines whether mental budgets, defined as self-specified allowances for behaviors, can help with self-control. We theorize that mental budgets will lead to greater self-control when the avoidance aspects of the behavior are made salient and when the decision context allows easy monitoring of one's own behavior. Study 1 finds that mental budgets help reduce consumption of indulgent products when avoidance aspects of the behavior ar…

  • Coram Populo-In the Presence of People: The Effect of Others in Virtual Worlds

    Open Access•Lakshmi Goel, Sonja Prokopec et al.•ARTICLE•Journal of Computer-Mediated…•2013•Cited by: 3•References: 4

    3D virtual worlds (VWs) enable perception of others' presence and actions. However, it is unclear how this influences behaviors in group tasks. We study the influence of 'perceived colocation' and 'perceived coaction', on cognitive absorption, which in turn predicts participative behaviors. Perceived colocation and coaction are central to social facilitation effects, tested primarily in face-to-face settings. We use distraction-conflict theory to…

  • Restraint That Blinds: Attention Narrowing and Consumers’ Response to Numerosity in Self-Control Decisions

    Open Access•Keith Wilcox, Sonja Prokopec et al.•ARTICLE•Journal of Consumer Research•2019•Cited by: 2•References: 46

    A significant amount of research on numerosity demonstrates that product perceptions are often influenced by the scale on which numerical attribute information is presented. However, fewer studies have examined how self-control is influenced by the numerosity of cost information (e.g., price, nutritional content) in situations that may violate a personal goal. The present research demonstrates that, in such situations, the numerosity of cost info…

  • Do versus Don’t: The Impact of Framing on Goal-Level Setting

    Open Access•Mirjam A Tuk, Mirjam Tuk et al.•ARTICLE•Journal of Consumer Research•2021•References: 59

    The consumer behavior literature extensively studied the impact of goal setting on behavior and performance. However, much less is known about the antecedents of goal-level setting—consumers’ decision of whether to work out twice or three times per week. Consumers can decide how many goal-consistent activities to undertake (“goal-consistent decision frame”; such as exercising two days per week) or to forego (“goal-inconsistent decision frame”; su…

Computer Science (4 works) · Psychology (4 works) · Social Psychology (4 works) · Applied Psychology (3 works) · Behavioral Health and Interventions (3 works) · Cognitive psychology (3 works) · Control (management) (2 works) · Decision-Making and Behavioral Economics (2 works) · Perception (2 works) · Self-control (2 works)

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