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B Burroughs

Biographic Data

ID13739
NAMEB Burroughs
GIVEN NAMESB
FAMILY NAMEBurroughs
SIGNATUREBURROUGHS B
AFFILIATIONSUniversity of Nevada, Las Vegas
ORCID0000-0002-1298-4161
VERIFIEDYes
TOTAL WORKS25
TOTAL CITATIONS74
AUTHOR COUNT25
EDITOR COUNT0
FIRST PUBLICATION YEAR2007
LATEST PUBLICATION YEAR2026
H-INDEX5
  • When Push Feels Like Pull

    Scott Haden Church, Savanna Bagley et al.•ARTICLE•Journal of Broadcasting &…•2026

  • Magneto was right

    Benjamin J Morse, Benjamin Morse et al.•ARTICLE•Journal of Graphic Novels & Comics•2023

    Chris Claremont, primary author of the X-Men from 1975 to 1991, introduced Judaism into the X-Men metaphor, in large part by making the series’ primary antagonist, Magneto, a Holocaust survivor working to prevent mutants from suffering the same plight. In 2003, Grant Morrison pushed Magneto back towards the origins of the character as a charismatic terrorist (later overruled by Claremont and others). The 2008 work X-Men: Magneto Testament rooted …

  • “Media Industries and Sport Scandals” Redux

    B Burroughs, Travis Vogan•ARTICLE•International Journal of Sport…•2023

  • Kū Kia‘i Kahuku

    Open Access•B Burroughs, Tēvita O Ka‘ili•ARTICLE•Communication Culture and Critique•2023•References: 7

    This research critiques Western approaches to social media by using an Indigenous theoretical tool/concept, the Moanan (Pacific Islander) conception of tā and vā, to center Indigenous knowledge through an analysis of the Kū Kiaʻi Kahuku community movement (an Indigenous and ecological stand for environmental justice to protect native species and push back against colonial development in the form of giant wind turbines (568 feet high) placed over …

  • Soul on Ice”

    Kia Cummings, B Burroughs•ARTICLE•Sociology of Sport Journal•2023•References: 8

    The NHL has a long-standing, problematic relationship with race. The North American sporting and racial climate have brought even more attention to this reality. A notable tactic to counter the accusation of reinforcing racism within sports corporations, including the NHL, is publicly associating themselves with minoritized organizations. This often occurs through formal partnerships or the acquisition of minoritized-founded entities, initiatives…

  • Stick to Sports' and Critical Sports Media Industry Studies

    Open Access•B Burroughs, Shi-Quan Nettingham et al.•ARTICLE•Journal of Sport and Social Issues•2023•Cited by: 2•References: 26

    This research aims at unpacking the discourse of 'stick to sports,' which audiences and industry wield to police social and cultural boundaries involving corporate control, race, gender, and politics. The 'stick to sports' discourse is increasingly prevalent in sports discourse, but also national political discourse, and is used to dictate who can and cannot speak and what kinds of discussions are appropriate concerning sports and politics. In th…

  • The Masks We Wear

    Open Access•B Burroughs, Benjamin J Morse et al.•ARTICLE•Television & New Media•2022•References: 8

    As COVID-19 has led to the politicization of masks and the donning of masks, the prescient commentary that emerges from HBO’s Watchmen speaks to our contemporary moment, replete with animosity, distrust, and wounding. Race, the legacy of racial injustice, and anonymity are major themes found throughout the series, which highlight the complicated nature of social control and the infrastructural legacy of racism. The mask itself is a site of strugg…

  • Content analysis of biological sex-specific media coverage of sport

    Open Access•B Burroughs, Margo Malik et al.•ARTICLE•International Review for the…•2022•Cited by: 2•References: 45

    Studies have found that media coverage of women's sports is inadequate when compared with coverage of men's sports with regards to the amount of coverage as well as the type of coverage across men's and women’s sports. With few exceptions, past research has found inequitable coverage of female and male athletes in every media form studied, from print and television to the internet. Some exceptions to the findings include not-for-profit media, suc…

  • Gramming Gender

    Open Access•R G Johnson, Miles Romney et al.•ARTICLE•Communication & Sport•2021•Cited by: 1•References: 17

    Under the federally mandated Title IX, NCAA athletic departments are directed to offer balanced promotional and informational coverage between men’s and women’s sports. This study examines how gender is represented in photographs on the Instagram accounts of prominent NCAA athletic departments. Findings indicate mixed results: female athletes, when showcased, receive similar promotional efforts to their male peers; their athleticism is highlighte…

  • Branding Kidfluencers

    Open Access•Gavin Feller, B Burroughs•ARTICLE•Television & New Media•2021•Cited by: 3•References: 3

    This paper analyzes emerging shifts in YouTube, advertising, and children’s digital media industries through a case study of Pocket Watch, a digital-first production and distribution studio built exclusively for YouTube child stars. Our analysis reveals the company’s strategic use of legacy media industry power, networks, and expertise to transform YouTube stars into global brands through the creation of toy, clothing, and lifestyle product lines…

  • Pained publics

    Open Access•Donovan Conley, B Burroughs•ARTICLE•Communication and the Public•2020•References: 1

    In her contribution to the Quarterly Journal of Speech’s centennial issue, “Pathologia,” Jenny Rice suggests, “pathology does not only or always reveal something broken. Rather, the experience of pathology also reminds us that rhetoric’s sensorium is working—really working” (p. 35). Yes, and in a time of pandemic turbulence, we are reminded that the sensorium of civic life works in ways that shape, even threaten, our collective modes of engagemen…

  • Digital logistics

    Open Access•B Burroughs, W Jeffrey Burroughs•ARTICLE•Technology in Society•2020•Cited by: 4•References: 21

  • VegasStrong

    Open Access•B Burroughs, Adam Rugg et al.•ARTICLE•Communication & Sport•2019•Cited by: 3•References: 16

    This article examines the response to the 1 October, 2017, mass shooting in Las Vegas by both the city and its National Hockey League team, the Golden Knights. In analyzing these responses, we argue that the Golden Knights’ memorialization efforts, while operating within a familiar public relations script of the sporting commercialization of memorial, productively turned T-Mobile Arena into a space, however sanitized, for the enactment of rituals…

  • A cultural lineage of streaming

    B Burroughs•ARTICLE•Internet Histories•2019•Cited by: 2•References: 4

    This research traces a cultural lineage of streaming technology, moments of streams and counterstreams in the history of radio, video and internet broadcasting. By making contact with a number of points of innovation, it is possible to realize not only a technological genealogy of streaming, and its antecedents, but also an account of accompanying cultural meanings and practices. In this cultural lineage of streaming, I point to moments of audien…

  • Statistics and Baseball Fandom

    Open Access•B Burroughs•ARTICLE•Games and Culture•2018•Cited by: 2•References: 9

    Baseball is a rich mélange of tradition, spectatorship, evaluation, and fandom. Statistical fandom is presented as a cultural infrastructure, which influences how all fans perceive the game including what is valued in the game, how the game itself is played, and Major League Baseball as an industry. In building off of Halverson’s conception of a fantasy plane of baseball fandom, this research theorizes an additional statistical plane. Sabermetric…

  • House of Netflix

    B Burroughs•ARTICLE•Popular Communication•2018•Cited by: 17•References: 13

    This article focuses on the emergence of a nascent streaming industry. The media industry studies conceptualization of “industry lore” can be read during times of transition for media industries. Streaming lore is a re-articulation of existing industry lore accompanying the advent of streaming technology and distribution. Contemporary streaming acts as a site of rupture, wherein industry discourses related to digital media are rendered visible. T…

  • YouTube Kids

    Open Access•B Burroughs•ARTICLE•Social Media + Society•2017•Cited by: 5•References: 18

    This research investigates the growing relationship between media industries and the everyday viewing patterns and lives of young children. Specifically, this research focuses on the development of the YouTube Kids app, with well over 10 million downloads, which seeks to capture and monetize youth attention. These channels have taken advantage of emerging mobile and tablet technologies to target very young children and infants (aged 0-5 years). T…

  • The eSports Trojan Horse

    Open Access•B Burroughs, Paul Rama•ARTICLE•Journal of Virtual Worlds Research•2015

    This paper argues that one potential future in gaming and virtual reality can be found in streaming media and technology. The streaming space of Twitch.tv is both “real” and “virtual”, blurring the boundaries between the game space, social networks, and face-to-face communication. Streaming ruptures a hard distinction between the real and virtual worlds. Scholars of virtual spaces need to take seriously streaming media as a site of research, and …

  • Death of a king

    B Burroughs, Tevita O Ka'Ili et al.•ARTICLE•Continuum•2015•Cited by: 3•References: 16

    In an age of social networking, transnational diasporic communities are actively participating in the flow of new media and technology, becoming increasingly interconnected and in closer cultural proximity. With the death of the Tongan King Tupou V, Tongans are communicating, (re)connecting, exchanging information and cultural practices as they turn not just towards Tonga but towards diasporic spaces of connecting. Tapu as a cultural practice dee…

  • Religious Memetics

    Open Access•B Burroughs, Gavin Feller•ARTICLE•Journal of Communication Inquiry•2015•Cited by: 5•References: 19

    Recently leaders of the Church of Jesus Christ of Latter-day Saints (LDS/Mormon) faith have called upon members to “sweep the earth” with positive religious messages through social media. This digital moment in Mormonism exemplifies the interrelation and concomitant tension between everyday lived religion, technology, and religious institutions. While studies on digital religion have emphasized the push of participatory culture into everyday live…

  • There You Have It

    B Burroughs•ARTICLE•The International Journal of the…•2014

  • Extending the Broadcast

    B Burroughs, Adam Rugg•ARTICLE•Journal of Broadcasting &…•2014•Cited by: 17•References: 6

    This article examines the recent move by many television sports broadcasters of streaming their content online behind geographically restricted “geofences.” Despite the increasing use of this distribution method, we argue that Internet users are increasingly bypassing geofences that center sports consumption within a nationalized television broadcasting framework through the use of VPN (virtual private network) technologies. Importantly, the geog…

  • Facebook and FarmVille

    Open Access•B Burroughs•ARTICLE•Games and Culture•2014•Cited by: 7•References: 11

    This article seeks to build a digital ritual framework for the analysis of social gaming and social networking. The architectural design that intertwines Facebook and FarmVille is heightened by the formal and informal participation in ritual practices, which we theorize as digital rituals. Facebook and FarmVille provide a substantive case study that delves into the topical blurring of lines around the game space or magic circle. Through digital e…

  • The Masal Bugduv hoax

    Open Access•B Burroughs, W Jeffrey Burroughs•ARTICLE•New Media & Society•2011•Cited by: 1•References: 4

    In the latter half of 2008 a still-unidentified hoaxer created a fictional soccer player named Masal Bugduv. Initially the subject of blog forum posts made by the hoaxer, Bugduv climbed the feeding chain of European football media by going from an insertion in a Wikipedia page, to comments in forums, to blog posts, and then – after making the leap to more mainstream media – to a football magazine and finally to the ‘Football’s Top 50 Rising Stars…

  • Kissing Macaca

    B Burroughs•ARTICLE•Journal for Cultural Research•2007

    Blogs rest at the cross‐section of politics, media, and discourse. This relatively new medium has injected itself into the spectacle that is campaigns; competing narratives seek to define candidates, lure voters, and wage a war over the ownership of symbols and meaning‐making. Blogs influence the formation of narratives within the political spectacle of campaigns. This article seeks to describe local/regional blogs as social and discursive phenom…

  • House of Netflix

    B Burroughs•ARTICLE•Popular Communication•2018•Cited by: 17•References: 13

    This article focuses on the emergence of a nascent streaming industry. The media industry studies conceptualization of “industry lore” can be read during times of transition for media industries. Streaming lore is a re-articulation of existing industry lore accompanying the advent of streaming technology and distribution. Contemporary streaming acts as a site of rupture, wherein industry discourses related to digital media are rendered visible. T…

  • Extending the Broadcast

    B Burroughs, Adam Rugg•ARTICLE•Journal of Broadcasting &…•2014•Cited by: 17•References: 6

    This article examines the recent move by many television sports broadcasters of streaming their content online behind geographically restricted “geofences.” Despite the increasing use of this distribution method, we argue that Internet users are increasingly bypassing geofences that center sports consumption within a nationalized television broadcasting framework through the use of VPN (virtual private network) technologies. Importantly, the geog…

  • Facebook and FarmVille

    Open Access•B Burroughs•ARTICLE•Games and Culture•2014•Cited by: 7•References: 11

    This article seeks to build a digital ritual framework for the analysis of social gaming and social networking. The architectural design that intertwines Facebook and FarmVille is heightened by the formal and informal participation in ritual practices, which we theorize as digital rituals. Facebook and FarmVille provide a substantive case study that delves into the topical blurring of lines around the game space or magic circle. Through digital e…

  • YouTube Kids

    Open Access•B Burroughs•ARTICLE•Social Media + Society•2017•Cited by: 5•References: 18

    This research investigates the growing relationship between media industries and the everyday viewing patterns and lives of young children. Specifically, this research focuses on the development of the YouTube Kids app, with well over 10 million downloads, which seeks to capture and monetize youth attention. These channels have taken advantage of emerging mobile and tablet technologies to target very young children and infants (aged 0-5 years). T…

  • Religious Memetics

    Open Access•B Burroughs, Gavin Feller•ARTICLE•Journal of Communication Inquiry•2015•Cited by: 5•References: 19

    Recently leaders of the Church of Jesus Christ of Latter-day Saints (LDS/Mormon) faith have called upon members to “sweep the earth” with positive religious messages through social media. This digital moment in Mormonism exemplifies the interrelation and concomitant tension between everyday lived religion, technology, and religious institutions. While studies on digital religion have emphasized the push of participatory culture into everyday live…

  • Digital logistics

    Open Access•B Burroughs, W Jeffrey Burroughs•ARTICLE•Technology in Society•2020•Cited by: 4•References: 21

  • Branding Kidfluencers

    Open Access•Gavin Feller, B Burroughs•ARTICLE•Television & New Media•2021•Cited by: 3•References: 3

    This paper analyzes emerging shifts in YouTube, advertising, and children’s digital media industries through a case study of Pocket Watch, a digital-first production and distribution studio built exclusively for YouTube child stars. Our analysis reveals the company’s strategic use of legacy media industry power, networks, and expertise to transform YouTube stars into global brands through the creation of toy, clothing, and lifestyle product lines…

  • VegasStrong

    Open Access•B Burroughs, Adam Rugg et al.•ARTICLE•Communication & Sport•2019•Cited by: 3•References: 16

    This article examines the response to the 1 October, 2017, mass shooting in Las Vegas by both the city and its National Hockey League team, the Golden Knights. In analyzing these responses, we argue that the Golden Knights’ memorialization efforts, while operating within a familiar public relations script of the sporting commercialization of memorial, productively turned T-Mobile Arena into a space, however sanitized, for the enactment of rituals…

  • Death of a king

    B Burroughs, Tevita O Ka'Ili et al.•ARTICLE•Continuum•2015•Cited by: 3•References: 16

    In an age of social networking, transnational diasporic communities are actively participating in the flow of new media and technology, becoming increasingly interconnected and in closer cultural proximity. With the death of the Tongan King Tupou V, Tongans are communicating, (re)connecting, exchanging information and cultural practices as they turn not just towards Tonga but towards diasporic spaces of connecting. Tapu as a cultural practice dee…

  • Stick to Sports' and Critical Sports Media Industry Studies

    Open Access•B Burroughs, Shi-Quan Nettingham et al.•ARTICLE•Journal of Sport and Social Issues•2023•Cited by: 2•References: 26

    This research aims at unpacking the discourse of 'stick to sports,' which audiences and industry wield to police social and cultural boundaries involving corporate control, race, gender, and politics. The 'stick to sports' discourse is increasingly prevalent in sports discourse, but also national political discourse, and is used to dictate who can and cannot speak and what kinds of discussions are appropriate concerning sports and politics. In th…

  • Content analysis of biological sex-specific media coverage of sport

    Open Access•B Burroughs, Margo Malik et al.•ARTICLE•International Review for the…•2022•Cited by: 2•References: 45

    Studies have found that media coverage of women's sports is inadequate when compared with coverage of men's sports with regards to the amount of coverage as well as the type of coverage across men's and women’s sports. With few exceptions, past research has found inequitable coverage of female and male athletes in every media form studied, from print and television to the internet. Some exceptions to the findings include not-for-profit media, suc…

  • A cultural lineage of streaming

    B Burroughs•ARTICLE•Internet Histories•2019•Cited by: 2•References: 4

    This research traces a cultural lineage of streaming technology, moments of streams and counterstreams in the history of radio, video and internet broadcasting. By making contact with a number of points of innovation, it is possible to realize not only a technological genealogy of streaming, and its antecedents, but also an account of accompanying cultural meanings and practices. In this cultural lineage of streaming, I point to moments of audien…

  • Statistics and Baseball Fandom

    Open Access•B Burroughs•ARTICLE•Games and Culture•2018•Cited by: 2•References: 9

    Baseball is a rich mélange of tradition, spectatorship, evaluation, and fandom. Statistical fandom is presented as a cultural infrastructure, which influences how all fans perceive the game including what is valued in the game, how the game itself is played, and Major League Baseball as an industry. In building off of Halverson’s conception of a fantasy plane of baseball fandom, this research theorizes an additional statistical plane. Sabermetric…

  • Gramming Gender

    Open Access•R G Johnson, Miles Romney et al.•ARTICLE•Communication & Sport•2021•Cited by: 1•References: 17

    Under the federally mandated Title IX, NCAA athletic departments are directed to offer balanced promotional and informational coverage between men’s and women’s sports. This study examines how gender is represented in photographs on the Instagram accounts of prominent NCAA athletic departments. Findings indicate mixed results: female athletes, when showcased, receive similar promotional efforts to their male peers; their athleticism is highlighte…

  • The Masal Bugduv hoax

    Open Access•B Burroughs, W Jeffrey Burroughs•ARTICLE•New Media & Society•2011•Cited by: 1•References: 4

    In the latter half of 2008 a still-unidentified hoaxer created a fictional soccer player named Masal Bugduv. Initially the subject of blog forum posts made by the hoaxer, Bugduv climbed the feeding chain of European football media by going from an insertion in a Wikipedia page, to comments in forums, to blog posts, and then – after making the leap to more mainstream media – to a football magazine and finally to the ‘Football’s Top 50 Rising Stars…

  • Kissing Macaca

    B Burroughs•ARTICLE•Journal for Cultural Research•2007

    Blogs rest at the cross‐section of politics, media, and discourse. This relatively new medium has injected itself into the spectacle that is campaigns; competing narratives seek to define candidates, lure voters, and wage a war over the ownership of symbols and meaning‐making. Blogs influence the formation of narratives within the political spectacle of campaigns. This article seeks to describe local/regional blogs as social and discursive phenom…

  • The Masal Bugduv hoax

    Open Access•B Burroughs, W Jeffrey Burroughs•ARTICLE•New Media & Society•2011•Cited by: 1•References: 4

    In the latter half of 2008 a still-unidentified hoaxer created a fictional soccer player named Masal Bugduv. Initially the subject of blog forum posts made by the hoaxer, Bugduv climbed the feeding chain of European football media by going from an insertion in a Wikipedia page, to comments in forums, to blog posts, and then – after making the leap to more mainstream media – to a football magazine and finally to the ‘Football’s Top 50 Rising Stars…

  • There You Have It

    B Burroughs•ARTICLE•The International Journal of the…•2014

  • Extending the Broadcast

    B Burroughs, Adam Rugg•ARTICLE•Journal of Broadcasting &…•2014•Cited by: 17•References: 6

    This article examines the recent move by many television sports broadcasters of streaming their content online behind geographically restricted “geofences.” Despite the increasing use of this distribution method, we argue that Internet users are increasingly bypassing geofences that center sports consumption within a nationalized television broadcasting framework through the use of VPN (virtual private network) technologies. Importantly, the geog…

  • Facebook and FarmVille

    Open Access•B Burroughs•ARTICLE•Games and Culture•2014•Cited by: 7•References: 11

    This article seeks to build a digital ritual framework for the analysis of social gaming and social networking. The architectural design that intertwines Facebook and FarmVille is heightened by the formal and informal participation in ritual practices, which we theorize as digital rituals. Facebook and FarmVille provide a substantive case study that delves into the topical blurring of lines around the game space or magic circle. Through digital e…

  • The eSports Trojan Horse

    Open Access•B Burroughs, Paul Rama•ARTICLE•Journal of Virtual Worlds Research•2015

    This paper argues that one potential future in gaming and virtual reality can be found in streaming media and technology. The streaming space of Twitch.tv is both “real” and “virtual”, blurring the boundaries between the game space, social networks, and face-to-face communication. Streaming ruptures a hard distinction between the real and virtual worlds. Scholars of virtual spaces need to take seriously streaming media as a site of research, and …

  • Death of a king

    B Burroughs, Tevita O Ka'Ili et al.•ARTICLE•Continuum•2015•Cited by: 3•References: 16

    In an age of social networking, transnational diasporic communities are actively participating in the flow of new media and technology, becoming increasingly interconnected and in closer cultural proximity. With the death of the Tongan King Tupou V, Tongans are communicating, (re)connecting, exchanging information and cultural practices as they turn not just towards Tonga but towards diasporic spaces of connecting. Tapu as a cultural practice dee…

  • Religious Memetics

    Open Access•B Burroughs, Gavin Feller•ARTICLE•Journal of Communication Inquiry•2015•Cited by: 5•References: 19

    Recently leaders of the Church of Jesus Christ of Latter-day Saints (LDS/Mormon) faith have called upon members to “sweep the earth” with positive religious messages through social media. This digital moment in Mormonism exemplifies the interrelation and concomitant tension between everyday lived religion, technology, and religious institutions. While studies on digital religion have emphasized the push of participatory culture into everyday live…

  • YouTube Kids

    Open Access•B Burroughs•ARTICLE•Social Media + Society•2017•Cited by: 5•References: 18

    This research investigates the growing relationship between media industries and the everyday viewing patterns and lives of young children. Specifically, this research focuses on the development of the YouTube Kids app, with well over 10 million downloads, which seeks to capture and monetize youth attention. These channels have taken advantage of emerging mobile and tablet technologies to target very young children and infants (aged 0-5 years). T…

  • Statistics and Baseball Fandom

    Open Access•B Burroughs•ARTICLE•Games and Culture•2018•Cited by: 2•References: 9

    Baseball is a rich mélange of tradition, spectatorship, evaluation, and fandom. Statistical fandom is presented as a cultural infrastructure, which influences how all fans perceive the game including what is valued in the game, how the game itself is played, and Major League Baseball as an industry. In building off of Halverson’s conception of a fantasy plane of baseball fandom, this research theorizes an additional statistical plane. Sabermetric…

  • House of Netflix

    B Burroughs•ARTICLE•Popular Communication•2018•Cited by: 17•References: 13

    This article focuses on the emergence of a nascent streaming industry. The media industry studies conceptualization of “industry lore” can be read during times of transition for media industries. Streaming lore is a re-articulation of existing industry lore accompanying the advent of streaming technology and distribution. Contemporary streaming acts as a site of rupture, wherein industry discourses related to digital media are rendered visible. T…

  • VegasStrong

    Open Access•B Burroughs, Adam Rugg et al.•ARTICLE•Communication & Sport•2019•Cited by: 3•References: 16

    This article examines the response to the 1 October, 2017, mass shooting in Las Vegas by both the city and its National Hockey League team, the Golden Knights. In analyzing these responses, we argue that the Golden Knights’ memorialization efforts, while operating within a familiar public relations script of the sporting commercialization of memorial, productively turned T-Mobile Arena into a space, however sanitized, for the enactment of rituals…

  • A cultural lineage of streaming

    B Burroughs•ARTICLE•Internet Histories•2019•Cited by: 2•References: 4

    This research traces a cultural lineage of streaming technology, moments of streams and counterstreams in the history of radio, video and internet broadcasting. By making contact with a number of points of innovation, it is possible to realize not only a technological genealogy of streaming, and its antecedents, but also an account of accompanying cultural meanings and practices. In this cultural lineage of streaming, I point to moments of audien…

  • Pained publics

    Open Access•Donovan Conley, B Burroughs•ARTICLE•Communication and the Public•2020•References: 1

    In her contribution to the Quarterly Journal of Speech’s centennial issue, “Pathologia,” Jenny Rice suggests, “pathology does not only or always reveal something broken. Rather, the experience of pathology also reminds us that rhetoric’s sensorium is working—really working” (p. 35). Yes, and in a time of pandemic turbulence, we are reminded that the sensorium of civic life works in ways that shape, even threaten, our collective modes of engagemen…

  • Digital logistics

    Open Access•B Burroughs, W Jeffrey Burroughs•ARTICLE•Technology in Society•2020•Cited by: 4•References: 21

  • Gramming Gender

    Open Access•R G Johnson, Miles Romney et al.•ARTICLE•Communication & Sport•2021•Cited by: 1•References: 17

    Under the federally mandated Title IX, NCAA athletic departments are directed to offer balanced promotional and informational coverage between men’s and women’s sports. This study examines how gender is represented in photographs on the Instagram accounts of prominent NCAA athletic departments. Findings indicate mixed results: female athletes, when showcased, receive similar promotional efforts to their male peers; their athleticism is highlighte…

  • Branding Kidfluencers

    Open Access•Gavin Feller, B Burroughs•ARTICLE•Television & New Media•2021•Cited by: 3•References: 3

    This paper analyzes emerging shifts in YouTube, advertising, and children’s digital media industries through a case study of Pocket Watch, a digital-first production and distribution studio built exclusively for YouTube child stars. Our analysis reveals the company’s strategic use of legacy media industry power, networks, and expertise to transform YouTube stars into global brands through the creation of toy, clothing, and lifestyle product lines…

  • The Masks We Wear

    Open Access•B Burroughs, Benjamin J Morse et al.•ARTICLE•Television & New Media•2022•References: 8

    As COVID-19 has led to the politicization of masks and the donning of masks, the prescient commentary that emerges from HBO’s Watchmen speaks to our contemporary moment, replete with animosity, distrust, and wounding. Race, the legacy of racial injustice, and anonymity are major themes found throughout the series, which highlight the complicated nature of social control and the infrastructural legacy of racism. The mask itself is a site of strugg…

  • Content analysis of biological sex-specific media coverage of sport

    Open Access•B Burroughs, Margo Malik et al.•ARTICLE•International Review for the…•2022•Cited by: 2•References: 45

    Studies have found that media coverage of women's sports is inadequate when compared with coverage of men's sports with regards to the amount of coverage as well as the type of coverage across men's and women’s sports. With few exceptions, past research has found inequitable coverage of female and male athletes in every media form studied, from print and television to the internet. Some exceptions to the findings include not-for-profit media, suc…

  • Magneto was right

    Benjamin J Morse, Benjamin Morse et al.•ARTICLE•Journal of Graphic Novels & Comics•2023

    Chris Claremont, primary author of the X-Men from 1975 to 1991, introduced Judaism into the X-Men metaphor, in large part by making the series’ primary antagonist, Magneto, a Holocaust survivor working to prevent mutants from suffering the same plight. In 2003, Grant Morrison pushed Magneto back towards the origins of the character as a charismatic terrorist (later overruled by Claremont and others). The 2008 work X-Men: Magneto Testament rooted …

  • “Media Industries and Sport Scandals” Redux

    B Burroughs, Travis Vogan•ARTICLE•International Journal of Sport…•2023

  • Kū Kia‘i Kahuku

    Open Access•B Burroughs, Tēvita O Ka‘ili•ARTICLE•Communication Culture and Critique•2023•References: 7

    This research critiques Western approaches to social media by using an Indigenous theoretical tool/concept, the Moanan (Pacific Islander) conception of tā and vā, to center Indigenous knowledge through an analysis of the Kū Kiaʻi Kahuku community movement (an Indigenous and ecological stand for environmental justice to protect native species and push back against colonial development in the form of giant wind turbines (568 feet high) placed over …

  • Soul on Ice”

    Kia Cummings, B Burroughs•ARTICLE•Sociology of Sport Journal•2023•References: 8

    The NHL has a long-standing, problematic relationship with race. The North American sporting and racial climate have brought even more attention to this reality. A notable tactic to counter the accusation of reinforcing racism within sports corporations, including the NHL, is publicly associating themselves with minoritized organizations. This often occurs through formal partnerships or the acquisition of minoritized-founded entities, initiatives…

  • Stick to Sports' and Critical Sports Media Industry Studies

    Open Access•B Burroughs, Shi-Quan Nettingham et al.•ARTICLE•Journal of Sport and Social Issues•2023•Cited by: 2•References: 26

    This research aims at unpacking the discourse of 'stick to sports,' which audiences and industry wield to police social and cultural boundaries involving corporate control, race, gender, and politics. The 'stick to sports' discourse is increasingly prevalent in sports discourse, but also national political discourse, and is used to dictate who can and cannot speak and what kinds of discussions are appropriate concerning sports and politics. In th…

  • When Push Feels Like Pull

    Scott Haden Church, Savanna Bagley et al.•ARTICLE•Journal of Broadcasting &…•2026

Sociology (19 works) · Political science (16 works) · Media studies (15 works) · Business (11 works) · Computer Science (11 works) · Advertising (10 works) · Law (10 works) · Art (9 works) · Law (9 works) · Sports, Gender, and Society (8 works)

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