Alejandro Álvarez-Nobell
Biographic Data
| ID | 1376794 |
|---|---|
| NAME | Alejandro Álvarez-Nobell |
| GIVEN NAMES | Alejandro |
| FAMILY NAME | Álvarez-Nobell |
| SIGNATURE | ÁLVAREZ-NOBELL A |
| AFFILIATIONS | Universidad de Málaga |
| ORCID | 0000-0003-1384-3544 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Drivers Toward Commtech in the Public Relations Industry Across Latin America and the Caribbean
This paper analyzes the emergence of communication technology (CommTech) in Latin America and the Caribbean within the strategic communication function. A quantitative study has been conducted with data collected from professionals in 20 countries. The findings reveal that the vast majority of the respondents believed that the benefits of using CommTech in various ways far outweigh its potential drawbacks and risks. However, despite its perceived…
Sustainability Struggles
In attempting to understand how leading cosmetics brands in Latin America communicate their sustainability initiatives and corporate social responsibility, we ask the following questions: (a) how do social media stakeholders engage with the sustainability content communicated by leading cosmetic brands in Latin America?, (b) what discourses employ these brands to demonstrate their commitment to sustainability?, and (c) what tensions and contradic…
La Ética Y Los Resultados
En este artículo se presentan los resultados de la sección “Retos éticos en la gestión de la comunicación en las organizaciones” desarrollada en la cuarta edición del Monitor Latinoamericano de Comunicación, LCM 2020-2021. El estudio cuantitativo aplica una encuesta autoadministrada en 20 países de América Latina, consultando a profesionales en ejercicio laboral acerca de varios temas de interés para la comunicación organizacional a los cuales se…
Encuentros entre la formación y la profesión de relaciones públicas en Andalucía
La enseñanza de las relaciones públicas se enfrenta al reto del aprendizaje por competencias en un contexto profesional caracterizado por afrontar nuevos desafíos. En este contexto, revisamos el estado de la enseñanza de las relaciones públicas que se imparten en las universidades de Andalucía, para delimitar su idoneidad de acuerdo a los requerimientos profesionales. La metodología empleada realiza una revisión documental de informes profesional…
Post-truth, gender issues and sports entertainment
The subject of this research topic is the frameworks and the media representation of the role of women in mass sports events. The case study corresponds to the participation for the first time in the halftime show of the “Super Bowl 2020” of two of the main Latin pop artists: Shakira and Jennifer López. The objective of the study is to characterize the treatment of the event given by the media (both generalist and sports-themed) of the 22 countri…
Strategic Communication and Political Ideologies in South America. Covid-19 Crisis Management in the Cases of the Populist Governments of Argentina and Brazil
With regard to strategic communication, there is a set of additive factors driving the strategic complexity that determines the magnitude of an issue and the path to follow. During the COVID-19 pandemic, different governments worldwide have played a variety of roles and their impact has been conclusive. In Latin America, current political and ideological antagonism has configured a diversity of contexts and scenarios that have conditioned public …
Estudios de grado, master y doctorado en Comunicación en España tras los 50 años de su instauración
Communication studies in Spain have now become consolidated based on their evolution over the last 50 years. The aim of this paper is to provide an in-depth analysis of the current state of Spanish higher education in Communication. To this end, an analysis is carried out of the structure and composition of the undergraduate and postgraduate degrees (master and PhD studies) in Communication at public and private universities in Spain, paying spec…
Automatizaciones en la gestión de la comunicación en las instituciones públicas
La sociedad de la ubicuidad plantea profundos cambios en los medios de comunicacin y las relaciones con las organizaciones desde una perspectiva estratgica. Sin embargo, el uso del Big Data y las automatizaciones en la gestin virtual de comunicacin es uno de los principales dficits, segn el Latin Communication Monitor 2016-2017. En este artculo analizamos el impacto de la implementacin de estrategias de automatizaciones en la gestin virtual de la…
Innovación en la enseñanza de posgrado en comunicación
The service-learning proposals APS-applied to graduate in communication, they want to provide more social and practical meaning to academic knowledge and also form social responsibility. This article describes the practice of service-learning training called “Solidarity Marathon Corporate Communication: Protagonists of Change” that in a row, in 2012 and 2013 was held in Zaragoza, sponsored by BrandPR Master in Marketing and Communication Corporat…
Eees y la formación en comunicación en España. La estructura de la oferta de posgrado
Communication has become a backbone of many social, economic and political issues in the current information and knowledge society, leading companies, social organizations, and institutions to make an additional effort on R+D+I. Universities, in the framework of the European Higher Education Area, are ideally placed to lead this process with their research and training policies. In Spain, recent regulatory changes on graduate study levels (RD 99/…
Desarrollo cultural en las organizaciones. Un modelo de estudio basado en la Grounded Theory
La cultura organizacional se configura a partir de la interrelación de los procesos de apropiación de la filosofía, la pertenencia, la adaptación, la satisfacción y el liderazgo compartidos por un grupo. Este conjunto de categorías puede ser reconocido mediante el uso de una matriz que incluye en su estructura subcategorías o conceptos y un conjunto de propiedades observables en el público interno. El presente artículo tiene por objetivo describi…
Eees y la formación en comunicación en España. La estructura de la oferta de posgrado
Communication has become a backbone of many social, economic and political issues in the current information and knowledge society, leading companies, social organizations, and institutions to make an additional effort on R+D+I. Universities, in the framework of the European Higher Education Area, are ideally placed to lead this process with their research and training policies. In Spain, recent regulatory changes on graduate study levels (RD 99/…
Post-truth, gender issues and sports entertainment
The subject of this research topic is the frameworks and the media representation of the role of women in mass sports events. The case study corresponds to the participation for the first time in the halftime show of the “Super Bowl 2020” of two of the main Latin pop artists: Shakira and Jennifer López. The objective of the study is to characterize the treatment of the event given by the media (both generalist and sports-themed) of the 22 countri…
Innovación en la enseñanza de posgrado en comunicación
The service-learning proposals APS-applied to graduate in communication, they want to provide more social and practical meaning to academic knowledge and also form social responsibility. This article describes the practice of service-learning training called “Solidarity Marathon Corporate Communication: Protagonists of Change” that in a row, in 2012 and 2013 was held in Zaragoza, sponsored by BrandPR Master in Marketing and Communication Corporat…
Desarrollo cultural en las organizaciones. Un modelo de estudio basado en la Grounded Theory
La cultura organizacional se configura a partir de la interrelación de los procesos de apropiación de la filosofía, la pertenencia, la adaptación, la satisfacción y el liderazgo compartidos por un grupo. Este conjunto de categorías puede ser reconocido mediante el uso de una matriz que incluye en su estructura subcategorías o conceptos y un conjunto de propiedades observables en el público interno. El presente artículo tiene por objetivo describi…
Eees y la formación en comunicación en España. La estructura de la oferta de posgrado
Communication has become a backbone of many social, economic and political issues in the current information and knowledge society, leading companies, social organizations, and institutions to make an additional effort on R+D+I. Universities, in the framework of the European Higher Education Area, are ideally placed to lead this process with their research and training policies. In Spain, recent regulatory changes on graduate study levels (RD 99/…
Innovación en la enseñanza de posgrado en comunicación
The service-learning proposals APS-applied to graduate in communication, they want to provide more social and practical meaning to academic knowledge and also form social responsibility. This article describes the practice of service-learning training called “Solidarity Marathon Corporate Communication: Protagonists of Change” that in a row, in 2012 and 2013 was held in Zaragoza, sponsored by BrandPR Master in Marketing and Communication Corporat…
Automatizaciones en la gestión de la comunicación en las instituciones públicas
La sociedad de la ubicuidad plantea profundos cambios en los medios de comunicacin y las relaciones con las organizaciones desde una perspectiva estratgica. Sin embargo, el uso del Big Data y las automatizaciones en la gestin virtual de comunicacin es uno de los principales dficits, segn el Latin Communication Monitor 2016-2017. En este artculo analizamos el impacto de la implementacin de estrategias de automatizaciones en la gestin virtual de la…
La Ética Y Los Resultados
En este artículo se presentan los resultados de la sección “Retos éticos en la gestión de la comunicación en las organizaciones” desarrollada en la cuarta edición del Monitor Latinoamericano de Comunicación, LCM 2020-2021. El estudio cuantitativo aplica una encuesta autoadministrada en 20 países de América Latina, consultando a profesionales en ejercicio laboral acerca de varios temas de interés para la comunicación organizacional a los cuales se…
Encuentros entre la formación y la profesión de relaciones públicas en Andalucía
La enseñanza de las relaciones públicas se enfrenta al reto del aprendizaje por competencias en un contexto profesional caracterizado por afrontar nuevos desafíos. En este contexto, revisamos el estado de la enseñanza de las relaciones públicas que se imparten en las universidades de Andalucía, para delimitar su idoneidad de acuerdo a los requerimientos profesionales. La metodología empleada realiza una revisión documental de informes profesional…
Post-truth, gender issues and sports entertainment
The subject of this research topic is the frameworks and the media representation of the role of women in mass sports events. The case study corresponds to the participation for the first time in the halftime show of the “Super Bowl 2020” of two of the main Latin pop artists: Shakira and Jennifer López. The objective of the study is to characterize the treatment of the event given by the media (both generalist and sports-themed) of the 22 countri…
Strategic Communication and Political Ideologies in South America. Covid-19 Crisis Management in the Cases of the Populist Governments of Argentina and Brazil
With regard to strategic communication, there is a set of additive factors driving the strategic complexity that determines the magnitude of an issue and the path to follow. During the COVID-19 pandemic, different governments worldwide have played a variety of roles and their impact has been conclusive. In Latin America, current political and ideological antagonism has configured a diversity of contexts and scenarios that have conditioned public …
Estudios de grado, master y doctorado en Comunicación en España tras los 50 años de su instauración
Communication studies in Spain have now become consolidated based on their evolution over the last 50 years. The aim of this paper is to provide an in-depth analysis of the current state of Spanish higher education in Communication. To this end, an analysis is carried out of the structure and composition of the undergraduate and postgraduate degrees (master and PhD studies) in Communication at public and private universities in Spain, paying spec…
Sustainability Struggles
In attempting to understand how leading cosmetics brands in Latin America communicate their sustainability initiatives and corporate social responsibility, we ask the following questions: (a) how do social media stakeholders engage with the sustainability content communicated by leading cosmetic brands in Latin America?, (b) what discourses employ these brands to demonstrate their commitment to sustainability?, and (c) what tensions and contradic…
Drivers Toward Commtech in the Public Relations Industry Across Latin America and the Caribbean
This paper analyzes the emergence of communication technology (CommTech) in Latin America and the Caribbean within the strategic communication function. A quantitative study has been conducted with data collected from professionals in 20 countries. The findings reveal that the vast majority of the respondents believed that the benefits of using CommTech in various ways far outweigh its potential drawbacks and risks. However, despite its perceived…
Political science (9 works) · Sociology (7 works) · Advertising and Communication Studies (6 works) · Humanities (6 works) · Communication and COVID-19 Impact (4 works) · Latin Americans (4 works) · Philosophy (4 works) · Public relations (4 works) · Politics (3 works) · Art (2 works)