Kawpong Polyorat
Biographic Data
| ID | 137797 |
|---|---|
| NAME | Kawpong Polyorat |
| GIVEN NAMES | Kawpong |
| FAMILY NAME | Polyorat |
| SIGNATURE | POLYORAT K |
| AFFILIATIONS | Khonkaen University, Khonkaen, Thailand |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 0 |
Effects of Self-Construals on Consumer Assertiveness/Aggressiveness
This study investigates the effects of self-construals (independent self and interdependent self) on consumers' tendency to be assertive or aggressive in their interaction with retail sales representatives. For this, the study employs samples from the United States and Thailand and tests the hypotheses through multigroup confirmatory factor analysis and full structural equation modeling. The results indicate that independent (interdependent) self…
No prominent works on this page.
Effects of Self-Construals on Consumer Assertiveness/Aggressiveness
This study investigates the effects of self-construals (independent self and interdependent self) on consumers' tendency to be assertive or aggressive in their interaction with retail sales representatives. For this, the study employs samples from the United States and Thailand and tests the hypotheses through multigroup confirmatory factor analysis and full structural equation modeling. The results indicate that independent (interdependent) self…
Assertiveness (1 work) · Confirmatory factor analysis (1 work) · Construal level theory (1 work) · Construals (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Cultural Differences and Values (1 work) · Customer Service Quality and Loyalty (1 work) · Interdependence (1 work) · Mathematics (1 work) · Political science (1 work)