Effects of Self-Construals on Consumer Assertiveness/Aggressiveness
Evidence From Thai and U.S. Samples
Bibliographic Data
| ID | 2314448 |
|---|---|
| Authors | Kawpong Polyorat (Khonkaen University, Khonkaen, Thailand, corresponding author), Jae Min Jung (0000-0003-0819-7226, California State Polytechnic University, Pomona, CA, USA), Yoon Yong Hwang (Chosun University, Gwangju, South Korea) |
| Year | 2013 |
| Volume | 44 |
| Issue | 5 |
| Pages | 738-747 |
| Publication date | 2013-07-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Cross-Cultural Psychology (JOURNAL) |
| Journal identifiers | ISSN: 0022-0221 • E-ISSN: 1552-5422 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0022022112466589 |
| OpenAlex | W2118889680 |
| Language | EN |
| Citations received | 2 |
| References cited | 28 |
This study investigates the effects of self-construals (independent self and interdependent self) on consumers' tendency to be assertive or aggressive in their interaction with retail sales representatives. For this, the study employs samples from the United States and Thailand and tests the hypotheses through multigroup confirmatory factor analysis and full structural equation modeling. The results indicate that independent (interdependent) self-construals had positive (negative) effects on consumer assertiveness and aggressiveness. The implications of these results and some avenues for future research are discussed
Assertiveness · Confirmatory factor analysis · Construal level theory · Construals · Interdependence · Political science · Self construal · Statistics · Structural equation modeling · Consumer Behavior in Brand Consumption and Identification · Cultural Differences and Values · Customer Service Quality and Loyalty · Mathematics · Psychology · Social Psychology
Toward a New Generation of Cross-Cultural Research
The Measurement of Independent and Interdependent Self-Construals
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Rethinking individualism and collectivism
Structural equation modeling in practice
The assertive-aggressive distinction and the cross-cultural perspective
Where Is Culture in Cross Cultural Research
Facework competence in intercultural conflict
Culturally homogeneous and heterogeneous groups
Assessing Measurement Invariance in Cross‐National Consumer Research
Culture and the self
Deviance or uniqueness, harmony or conformity? A cultural analysis
The psychological measurement of cultural syndromes
An Analysis of Consumer Interaction Styles in the Marketplace
Self-Compassion and Self-Construal in the United States, Thailand, and Taiwan
Assertiveness and Aggression in Marketplace Exchanges Testing Measure Equivalence
The Influence of Cultural Individualism-Collectivism, Self Construals, and Individual Values on Communication Styles Across Cultures
Culture, Self, and Collectivist Communication Linking Culture to Individual Behavior
| Citations per year | 0.33 |
|---|---|
| Citation span | 2020 - 2021 (2) |
| Highly cited | No |