Jae Min Jung
Biographic Data
| ID | 137798 |
|---|---|
| NAME | Jae Min Jung |
| GIVEN NAMES | Jae Min |
| FAMILY NAME | Jung |
| SIGNATURE | JUNG J M |
| AFFILIATIONS | California State Polytechnic University, Pomona, CA, USA |
| ORCID | 0000-0003-0819-7226 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 0 |
Effects of Self-Construals on Consumer Assertiveness/Aggressiveness
This study investigates the effects of self-construals (independent self and interdependent self) on consumers' tendency to be assertive or aggressive in their interaction with retail sales representatives. For this, the study employs samples from the United States and Thailand and tests the hypotheses through multigroup confirmatory factor analysis and full structural equation modeling. The results indicate that independent (interdependent) self…
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Effects of Self-Construals on Consumer Assertiveness/Aggressiveness
This study investigates the effects of self-construals (independent self and interdependent self) on consumers' tendency to be assertive or aggressive in their interaction with retail sales representatives. For this, the study employs samples from the United States and Thailand and tests the hypotheses through multigroup confirmatory factor analysis and full structural equation modeling. The results indicate that independent (interdependent) self…
Assertiveness (1 work) · Confirmatory factor analysis (1 work) · Construal level theory (1 work) · Construals (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Cultural Differences and Values (1 work) · Customer Service Quality and Loyalty (1 work) · Interdependence (1 work) · Mathematics (1 work) · Political science (1 work)