Jan-Benedict E M Steenkamp
Biographic Data
| ID | 141697 |
|---|---|
| NAME | Jan-Benedict E M Steenkamp |
| GIVEN NAMES | Jan-Benedict E M |
| FAMILY NAME | Steenkamp |
| SIGNATURE | STEENKAMP J E M |
| AFFILIATIONS | Tilburg University |
| ORCID | 0000-0002-3839-0425 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 558 |
| WORKS AS AUTHOR | 15 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1991 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 4 |
Managerial metric use in marketing decisions across 16 countries
In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers' Trust in Brands to Marketing-Mix Activities
The essence of a brand is that it delivers on its promises. However, consumers' trust in brands (CTB) has declined around the world in recent decades. As a result, CTB has become a major concern for managers. The authors examine whether CTB is influenced by marketing-mix activities (i.e., advertising, new product introduction, distribution, price, and price promotion) implemented by brands. The authors propose and show that the sensitivity of CTB…
Socially Desirable Response Tendencies in Survey Research
Socially desirable responding (SDR) has been of long-standing interest to the field of marketing. Unfortunately, the construct has not always been well understood by marketing researchers. The authors provide a review of the SDR literature organized around three key issues—the conceptualization and measurement of SDR; the nomological constellation of personality traits, values, sociodemographics, and cultural factors associated with SDR; and the …
Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model
With the growing interest of consumer researchers to test measures and theories in an international context, the cross-national invariance of measurement instruments has become an important issue. At least two issues still need to be addressed. First, the ordinal nature of the rating scale is ignored. Second, when few or no items in the confirmatory factor analysis (CFA) exhibit metric and scalar invariance across all countries, comparison of res…
Emotions in consumer behavior
Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods
We examine the effect of consumer and market factors on the trial probability of new consumer packaged goods. We distinguish between three sources of variation in consumer trial probability: (1) within new products, across consumers; (2) within new products, over time; and (3) across new products. Hypotheses are developed for the different variables concerning their likely effect on trial probability. The hypotheses are tested on weekly household…
The role of national culture in international marketing research
Reviews and discusses the role of national culture in international marketing research. Special emphasis is given to national cultural frameworks. The two main national cultural frameworks – the Hofstede and the Schwartz – are discussed. Their interrelations are examined and four comprehensive national‐cultural dimensions are derived – autonomy versus collectivism, egalitarianism versus hierarchy, mastery versus nurturance, and uncertainty avoida…
Response Styles in Marketing Research
Response styles are a source of contamination in questionnaire ratings, and therefore they threaten the validity of conclusions drawn from marketing research data. In this article, the authors examine five forms of stylistic responding (acquiescence and disacquiescence response styles, extreme response style/response range, midpoint responding, and noncontingent responding) and discuss their biasing effects on scale scores and correlations betwee…
Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
This study tested whether, among consumers in developing countries, brands perceived as having a nonlocal country of origin, especially from the West, are attitudinally preferred to brands seen as local, for reasons not only of perceived quality but also of social status. We found that this perceived brand nonlocalness effect was greater for consumers who have a greater admiration for lifestyles in economically developed countries, which is consi…
Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
A review and meta-analysis of country-of-origin research
Assessing Measurement Invariance in Cross‐National Consumer Research
Journal Article Assessing Measurement Invariance in Cross-National Consumer Research Get access Jan-Benedict E. M. Steenkamp, Jan-Benedict E. M. Steenkamp Search for other works by this author on: Oxford Academic PubMed Google Scholar Hans Baumgartner Hans Baumgartner Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 25, Issue 1, June 1998, Pages 78–90, https://doi.org/10.1086/209…
An Investigation into the Construct Validity of the Arousal Seeking Tendency Scale, Version Ii
The internal psychometric properties and the criterion-related validity of a popular measure for assessing a person's optimal stimulation level (OSL), the 32-item Arousal Seeking Tendency Scale, version II (AST-I1), were investigated. Using data from samples of undergraduate business students (n = 519) and undergraduate students in hotel, restaurant, and institutional management (n = 320), it was found that AST-II had a single-factor structure wi…
The Role of Optimum Stimulation Level in Exploratory Consumer Behavior
This study examines the role of optimum stimulation level (OSL) in exploratory consumer behavior. The concept of OSL and its measurement are discussed, and the literature on exploratory consumer tendencies and their relationship with OSL is reviewed. Hypotheses are developed concerning the relationship between OSL and cognitive responses to ads, ad repetition, information search, variety seeking, decision making under risk, gambling, and innovati…
The use of lisrel in validating marketing constructs
Assessing Measurement Invariance in Cross‐National Consumer Research
Journal Article Assessing Measurement Invariance in Cross-National Consumer Research Get access Jan-Benedict E. M. Steenkamp, Jan-Benedict E. M. Steenkamp Search for other works by this author on: Oxford Academic PubMed Google Scholar Hans Baumgartner Hans Baumgartner Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 25, Issue 1, June 1998, Pages 78–90, https://doi.org/10.1086/209…
The Role of Optimum Stimulation Level in Exploratory Consumer Behavior
This study examines the role of optimum stimulation level (OSL) in exploratory consumer behavior. The concept of OSL and its measurement are discussed, and the literature on exploratory consumer tendencies and their relationship with OSL is reviewed. Hypotheses are developed concerning the relationship between OSL and cognitive responses to ads, ad repetition, information search, variety seeking, decision making under risk, gambling, and innovati…
Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model
With the growing interest of consumer researchers to test measures and theories in an international context, the cross-national invariance of measurement instruments has become an important issue. At least two issues still need to be addressed. First, the ordinal nature of the rating scale is ignored. Second, when few or no items in the confirmatory factor analysis (CFA) exhibit metric and scalar invariance across all countries, comparison of res…
In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers' Trust in Brands to Marketing-Mix Activities
The essence of a brand is that it delivers on its promises. However, consumers' trust in brands (CTB) has declined around the world in recent decades. As a result, CTB has become a major concern for managers. The authors examine whether CTB is influenced by marketing-mix activities (i.e., advertising, new product introduction, distribution, price, and price promotion) implemented by brands. The authors propose and show that the sensitivity of CTB…
Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods
We examine the effect of consumer and market factors on the trial probability of new consumer packaged goods. We distinguish between three sources of variation in consumer trial probability: (1) within new products, across consumers; (2) within new products, over time; and (3) across new products. Hypotheses are developed for the different variables concerning their likely effect on trial probability. The hypotheses are tested on weekly household…
Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
The use of lisrel in validating marketing constructs
The Role of Optimum Stimulation Level in Exploratory Consumer Behavior
This study examines the role of optimum stimulation level (OSL) in exploratory consumer behavior. The concept of OSL and its measurement are discussed, and the literature on exploratory consumer tendencies and their relationship with OSL is reviewed. Hypotheses are developed concerning the relationship between OSL and cognitive responses to ads, ad repetition, information search, variety seeking, decision making under risk, gambling, and innovati…
An Investigation into the Construct Validity of the Arousal Seeking Tendency Scale, Version Ii
The internal psychometric properties and the criterion-related validity of a popular measure for assessing a person's optimal stimulation level (OSL), the 32-item Arousal Seeking Tendency Scale, version II (AST-I1), were investigated. Using data from samples of undergraduate business students (n = 519) and undergraduate students in hotel, restaurant, and institutional management (n = 320), it was found that AST-II had a single-factor structure wi…
Assessing Measurement Invariance in Cross‐National Consumer Research
Journal Article Assessing Measurement Invariance in Cross-National Consumer Research Get access Jan-Benedict E. M. Steenkamp, Jan-Benedict E. M. Steenkamp Search for other works by this author on: Oxford Academic PubMed Google Scholar Hans Baumgartner Hans Baumgartner Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 25, Issue 1, June 1998, Pages 78–90, https://doi.org/10.1086/209…
A review and meta-analysis of country-of-origin research
Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
This study tested whether, among consumers in developing countries, brands perceived as having a nonlocal country of origin, especially from the West, are attitudinally preferred to brands seen as local, for reasons not only of perceived quality but also of social status. We found that this perceived brand nonlocalness effect was greater for consumers who have a greater admiration for lifestyles in economically developed countries, which is consi…
Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
The role of national culture in international marketing research
Reviews and discusses the role of national culture in international marketing research. Special emphasis is given to national cultural frameworks. The two main national cultural frameworks – the Hofstede and the Schwartz – are discussed. Their interrelations are examined and four comprehensive national‐cultural dimensions are derived – autonomy versus collectivism, egalitarianism versus hierarchy, mastery versus nurturance, and uncertainty avoida…
Response Styles in Marketing Research
Response styles are a source of contamination in questionnaire ratings, and therefore they threaten the validity of conclusions drawn from marketing research data. In this article, the authors examine five forms of stylistic responding (acquiescence and disacquiescence response styles, extreme response style/response range, midpoint responding, and noncontingent responding) and discuss their biasing effects on scale scores and correlations betwee…
Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods
We examine the effect of consumer and market factors on the trial probability of new consumer packaged goods. We distinguish between three sources of variation in consumer trial probability: (1) within new products, across consumers; (2) within new products, over time; and (3) across new products. Hypotheses are developed for the different variables concerning their likely effect on trial probability. The hypotheses are tested on weekly household…
Emotions in consumer behavior
Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model
With the growing interest of consumer researchers to test measures and theories in an international context, the cross-national invariance of measurement instruments has become an important issue. At least two issues still need to be addressed. First, the ordinal nature of the rating scale is ignored. Second, when few or no items in the confirmatory factor analysis (CFA) exhibit metric and scalar invariance across all countries, comparison of res…
Socially Desirable Response Tendencies in Survey Research
Socially desirable responding (SDR) has been of long-standing interest to the field of marketing. Unfortunately, the construct has not always been well understood by marketing researchers. The authors provide a review of the SDR literature organized around three key issues—the conceptualization and measurement of SDR; the nomological constellation of personality traits, values, sociodemographics, and cultural factors associated with SDR; and the …
In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers' Trust in Brands to Marketing-Mix Activities
The essence of a brand is that it delivers on its promises. However, consumers' trust in brands (CTB) has declined around the world in recent decades. As a result, CTB has become a major concern for managers. The authors examine whether CTB is influenced by marketing-mix activities (i.e., advertising, new product introduction, distribution, price, and price promotion) implemented by brands. The authors propose and show that the sensitivity of CTB…
Managerial metric use in marketing decisions across 16 countries
Consumer Behavior in Brand Consumption and Identification (11 works) · Business (8 works) · Psychology (8 works) · Marketing (7 works) · Social Psychology (6 works) · Computer Science (5 works) · Mathematics (5 works) · Sociology (5 works) · Advertising (4 works) · Cultural Differences and Values (4 works)