Managerial metric use in marketing decisions across 16 countries
A cultural perspective
Bibliographic Data
| ID | 21409941 |
|---|---|
| Authors | Ofer Mintz (0000-0003-0512-4283, University of Technology Sydney, corresponding author), Imran S Currim (0000-0002-9643-270X, University of California, Irvine), Jan-Benedict E M Steenkamp (0000-0002-3839-0425, University of North Carolina at Chapel Hill), Martijn de Jong (Erasmus University Rotterdam) |
| Year | 2021 |
| Volume | 52 |
| Issue | 8 |
| Pages | 1474-1500 |
| Publication date | 2021-10-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of International Business Studies (JOURNAL) |
| Journal identifiers | ISSN: 0047-2506 • E-ISSN: 1478-6990 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1057/s41267-019-00259-z |
| OpenAlex | W2968435130 |
| Language | EN |
| Citations received | 2 |
| References cited | 85 |
Business · Economics · Hofstede's cultural dimensions theory · International business · Limiting · Management · Metric (unit) · Multinational corporation · Organizational culture · Perspective (graphical) · Social science · Sociology · Work (physics) · Computer Science · Cultural Differences and Values · Customer Service Quality and Loyalty · Engineering · Innovation and Knowledge Management · Marketing
Market Orientation
Cross-National, Cross-Cultural Organizational Behavior Research
Multiple-Group Factor Analysis Alignment
The iron cage revisited institutional isomorphism and collective rationality in organizational fields
Accounting for common method variance in cross-sectional research designs.
Judgment under Uncertainty
Common method biases in behavioral research
Are There Universal Aspects in the Structure and Contents of Human Values
Assessing Measurement Invariance in Cross‐National Consumer Research
The Big Question for Performance Management
The psychological measurement of cultural syndromes
The self and social behavior in differing cultural contexts
The Iron Cage Revisited
Does a Dollar Get You a Dollar's Worth of Merchandise? The Impact of Power Distance Belief on Price-Quality Judgments
The Experience versus the Expectations of Power
| Citations per year | 0.4 |
|---|---|
| Citation span | 2021 - 2021 (1) |
| Highly cited | No |