Francisco Rejón-Guardia
Biographic Data
| ID | 1434255 |
|---|---|
| NAME | Francisco Rejón-Guardia |
| GIVEN NAMES | Francisco |
| FAMILY NAME | Rejón-Guardia |
| SIGNATURE | REJÓN-GUARDIA F |
| AFFILIATIONS | Universidad de Málaga |
| ORCID | 0000-0002-5201-8435 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Engaging for inclusion
Inteligencia Artificial en la Universidad
La adopción de herramientas de Inteligencia Artificial Generativa (IAG), como ChatGPT, está transformando la educación superior al cambiar el acceso y la generación de conocimiento. Estas tecnologías ofrecen oportunidades para personalizar el aprendizaje y mejorar la eficiencia, pero también plantean desafíos éticos en torno a la veracidad, la privacidad y la integridad académica. Ante la limitada formación del estudiantado para un uso ético de l…
The influence of aesthetics and emotions on reuse intention and compulsive behaviour in food delivery usage
Purpose This study addresses the impact of aesthetics and formality in Food Delivery Applications (FDAs) in evoking emotions, and how these influence the intention to reuse and compulsive usage, providing critical insights for designing responsible and effective marketing strategies. Design/methodology/approach A quantitative analysis of data collected from 1,029 FDA users was employed, using the PAD (Pleasure, Arousal, Dominance) theory to inves…
Consumers’ psychological outcomes linked to the use of an online store’s recommendation system
Purpose – Psychological perspective has been omitted or considered a secondary issue by past studies focused on e-commerce recommendation systems (RS). However, this perspective is key to gaining a better understanding of consumer behaviours when these systems are used to support purchasing processes at online stores. The paper aims to discuss these issues. Design/methodology/approach – The field study consisted of a simulated online shopping pro…
Consumers’ psychological outcomes linked to the use of an online store’s recommendation system
Purpose – Psychological perspective has been omitted or considered a secondary issue by past studies focused on e-commerce recommendation systems (RS). However, this perspective is key to gaining a better understanding of consumer behaviours when these systems are used to support purchasing processes at online stores. The paper aims to discuss these issues. Design/methodology/approach – The field study consisted of a simulated online shopping pro…
Consumers’ psychological outcomes linked to the use of an online store’s recommendation system
Purpose – Psychological perspective has been omitted or considered a secondary issue by past studies focused on e-commerce recommendation systems (RS). However, this perspective is key to gaining a better understanding of consumer behaviours when these systems are used to support purchasing processes at online stores. The paper aims to discuss these issues. Design/methodology/approach – The field study consisted of a simulated online shopping pro…
The influence of aesthetics and emotions on reuse intention and compulsive behaviour in food delivery usage
Purpose This study addresses the impact of aesthetics and formality in Food Delivery Applications (FDAs) in evoking emotions, and how these influence the intention to reuse and compulsive usage, providing critical insights for designing responsible and effective marketing strategies. Design/methodology/approach A quantitative analysis of data collected from 1,029 FDA users was employed, using the PAD (Pleasure, Arousal, Dominance) theory to inves…
Inteligencia Artificial en la Universidad
La adopción de herramientas de Inteligencia Artificial Generativa (IAG), como ChatGPT, está transformando la educación superior al cambiar el acceso y la generación de conocimiento. Estas tecnologías ofrecen oportunidades para personalizar el aprendizaje y mejorar la eficiencia, pero también plantean desafíos éticos en torno a la veracidad, la privacidad y la integridad académica. Ante la limitada formación del estudiantado para un uso ético de l…
Engaging for inclusion
Psychology (3 works) · Business (2 works) · Consumer behaviour (2 works) · Consumer Retail Behavior Studies (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Social Psychology (2 works) · Advertising (1 work) · Aesthetics (1 work) · Affect (linguistics) (1 work)