Calvin Bierley
Biographic Data
| ID | 144409 |
|---|---|
| NAME | Calvin Bierley |
| GIVEN NAMES | Calvin |
| FAMILY NAME | Bierley |
| SIGNATURE | BIERLEY C |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1984 |
| LATEST PUBLICATION YEAR | 1985 |
| H-INDEX | 2 |
Classical Conditioning of Preferences for Stimuli
Several authors have recently discussed the implications of classical conditioning for consumer behavior (e.g., McSweeney and Bierley 1984; Nord and Peter 1980). However, little empirical evidence actually shows that classical conditioning can alter behaviors that are of interest to consumer research. The present experiment provides some initial evidence that it can. In this experiment, preference ratings for stimuli that predicted pleasant music…
Recent Developments in Classical Conditioning
The present paper examines the implications of recent developments in classical conditioning for consumer research. It discusses the finding that the conditioned response need not resemble the unconditioned response, and that the conditioned stimulus must predict but not necessarily precede the unconditioned stimulus for conditioning to occur. The paper also considers the implications of several situations in which classical conditioning may unex…
Classical Conditioning of Preferences for Stimuli
Several authors have recently discussed the implications of classical conditioning for consumer behavior (e.g., McSweeney and Bierley 1984; Nord and Peter 1980). However, little empirical evidence actually shows that classical conditioning can alter behaviors that are of interest to consumer research. The present experiment provides some initial evidence that it can. In this experiment, preference ratings for stimuli that predicted pleasant music…
Recent Developments in Classical Conditioning
The present paper examines the implications of recent developments in classical conditioning for consumer research. It discusses the finding that the conditioned response need not resemble the unconditioned response, and that the conditioned stimulus must predict but not necessarily precede the unconditioned stimulus for conditioning to occur. The paper also considers the implications of several situations in which classical conditioning may unex…
Recent Developments in Classical Conditioning
The present paper examines the implications of recent developments in classical conditioning for consumer research. It discusses the finding that the conditioned response need not resemble the unconditioned response, and that the conditioned stimulus must predict but not necessarily precede the unconditioned stimulus for conditioning to occur. The paper also considers the implications of several situations in which classical conditioning may unex…
Classical Conditioning of Preferences for Stimuli
Several authors have recently discussed the implications of classical conditioning for consumer behavior (e.g., McSweeney and Bierley 1984; Nord and Peter 1980). However, little empirical evidence actually shows that classical conditioning can alter behaviors that are of interest to consumer research. The present experiment provides some initial evidence that it can. In this experiment, preference ratings for stimuli that predicted pleasant music…
Behavioral and Psychological Studies (2 works) · Classical conditioning (2 works) · Cognitive psychology (2 works) · Conditioning (2 works) · Mathematics (2 works) · Psychology (2 works) · Sensory Analysis and Statistical Methods (2 works) · Color perception and design (1 works) · Conditioned response (1 works) · Decision-Making and Behavioral Economics (1 works)