Classical Conditioning of Preferences for Stimuli
Bibliographic Data
| ID | 2963555 |
|---|---|
| Authors | Calvin Bierley, Calvin M Bierley, Frances K Mcsweeney, Renee Vannieuwkerk |
| Year | 1985 |
| Volume | 12 |
| Issue | 3 |
| Pages | 316 |
| Publication date | 1985-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208518 |
| OpenAlex | W2088100178 |
| Language | EN |
| Citations received | 22 |
| References cited | 5 |
Several authors have recently discussed the implications of classical conditioning for consumer behavior (e.g., McSweeney and Bierley 1984; Nord and Peter 1980). However, little empirical evidence actually shows that classical conditioning can alter behaviors that are of interest to consumer research. The present experiment provides some initial evidence that it can. In this experiment, preference ratings for stimuli that predicted pleasant music were significantly greater than preference ratings for stimuli that predicted the absence of music. These preferences also generalized to other stimuli that resembled the ones actually used
Classical conditioning · Cognitive psychology · Conditioning · Economics · Microeconomics · Preference · Statistics · Behavioral and Psychological Studies · Decision-Making and Behavioral Economics · Mathematics · Psychology · Sensory Analysis and Statistical Methods · Social Psychology
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| Unique citing works | 22 |
|---|---|
| Citations per year | 0,56 |
| Citation span | 1987 - 2024 (38) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 15 |