A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context
Dados Bibliográficos
| ID | 7842467 |
|---|---|
| Autores | Terence A Shimp (South Carolina Department of Education), Elnora W Stuart, Randall W Engle (0000-0003-0816-7406) |
| Ano | 1991 |
| Volume | 18 |
| Fascículo | 1 |
| Páginas | 1 |
| Data de publicação | 1991-06-01 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Journal of Consumer Research (JOURNAL) |
| Identificadores do periódico | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Editora | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209236 |
| OpenAlex | W1974350996 |
| Idioma | EN |
| Citações recebidas | 46 |
| Referências citadas | 14 |
Twenty-one experiments regarding the strength of attitudinal conditioning for various brands of cola were performed. The conditioned stimulus, brand familiarity (various unknown, moderately known, and well-known cola brands), and the embedding context in which conditioning trials occurred (other known or unknown brands) were manipulated. Effects are strongest for unknown and moderately known brands and for colas conditioned in a context of known versus unknown brands. Evidence is also provided showing that attitudes are conditioned only when subjects are aware of the contingency between conditioned and unconditioned stimuli
Classical conditioning · Cognitive psychology · Conditioning · Context (archaeology) · Statistics · Stimulus (psychology) · Behavioral and Psychological Studies · Behavioral Health and Interventions · Cultural Differences and Values · History · Mathematics · Psychology
Conscious and nonconscious effects of product placement
Piloting an online grocery store simulation to assess children's food choices
A consumer behavior approach to modeling monopolistic competition
The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand
Images in Advertising
Evaluative conditioning in humans
Rudimentary determinants of attitudes
Implicit misattribution as a mechanism underlying evaluative conditioning
The effectiveness of celebrity endorsements
Social Marketing
Measuring Attitude toward the Brand and Purchase Intentions
Latent inhibition in human affective learning
Exploring international brand alliances between local and foreign higher education institutions
Evaluative conditioning using virtual reality events
An aesthetic understanding of the craft sector
Anger as a Hidden Motivator
The eroticization of condom use
The Food Marketing Defense Model
The Olympic Games and associative sponsorship
How positivity diminishes
Contingency Awareness and Evaluative Conditioning
I Like It, but I'm Not Sure Why
Reconceptualizing subjectivity in critical social psychology
Wave of home culture and MNC performance
Implicit Attitude Formation Through Classical Conditioning
Organizational Pathology Compared to What? Impacts of Job Characteristics and Career Trajectory on Perceptions of Organizational Red Tape
Morality in social media
Unravelling the motivational yarn
Association learning of likes and dislikes
Involvement theory in constructing bloggers' intention to purchase travel products
Hallyu attitude, country image and destination image
Children's emergent preferences for soft drinks
Applied behavioral economics and consumer choice
Protecting Young People From Junk Food Advertising
Observational evaluative conditioning of an embedded stimulus element
Rudimentary determinants of attitudes
Peak Oil as a Behavioral Problem
Emotional Ability and Associative Learning
Dissociating Controllable and Uncontrollable Effects of Affective Stimuli on Attitudes and Consumption
Conceptualizing Consciousness in Consumer Research
Something to Chew On
The Influence of Implicit Attitudes on Choice When Consumers Are Confronted with Conflicting Attribute Information
Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes
Half the Thrill Is in the Chase
Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test
Hot Goods in Happy Hands
On the consequences of priming
Feeling and thinking
Attitudes established by classical conditioning
Priming Price
Priming Effects on Product Judgments
Affective and Cognitive Factors in Preferences
Alternative Models of Categorization
Classical Conditioning of Consumer Attitudes
A Closer Look at Classical Conditioning
The Experiential Aspects of Consumption
The Effects of Background Music in Advertising
Classical Conditioning of Preferences for Stimuli
A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments
Recent Developments in Classical Conditioning
| Obras citantes distintas | 46 |
|---|---|
| Citações por ano | 1,35 |
| Intervalo de citações | 1992 - 2026 (35) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 38 |