Olga Kravets
Biographic Data
| ID | 144920 |
|---|---|
| NAME | Olga Kravets |
| GIVEN NAMES | Olga |
| FAMILY NAME | Kravets |
| SIGNATURE | KRAVETS O |
| AFFILIATIONS | University of London |
| ORCID | 0000-0002-9973-4295 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 14 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 2 |
An exploration of poverty as a consumption object
This paper examines the understanding of poverty emerging in voluntourists’ accounts of their first-hand experiences of poverty alleviation. Based on the ethnography of an orphanage in Nepal, we show that despite voluntourists’ good intentions and even (self-)criticism of the volunteer tourism approach to poverty relief, their accounts tend to consolidate rather regressive ideas about poverty. We draw on postcolonial and post-development theory t…
The Sage Handbook of Consumer Culture
On Technology, Magic and Changing the World
Robert Lusch (2015) astutely observes that humans are “massive creators of tools and we need to start understanding that.” In my commentary, I seek to complicate and extend this statement on tools or technology by drawing attention to the magic of technology, and how it simultaneously obscures the view of things and invites a fetishistic belief in technological efficacy to change the world. I argue that we must deepen our discussion of technology…
Marketing for Socialism
This article examines the marketing practices of the Soviet state trust for cosmetics, TeZhe, in the 1930s. Drawing on company records, industry reports, and popular press, we show that TeZhe used an array of marketing tactics, which were similar to those of the Western manufacturers. However, TeZhe's marketing was aligned with the state's economic and sociocultural initiatives and shaped by the ideological dictates of the Soviet system
Iconic Brands
This article takes the story of a monument to a Soviet brand of cheese as a starting point for discussing the socio-material practices that underlie the elevation of some brands to iconic status in the post-Soviet context. While the literature on iconic or 'symbolically dense' brands primarily focuses on shared meanings and ideas that iconic goods come to stand for, we argue that a material perspective provides a richer and more nuanced understan…
Marketing for Socialism
This article examines the marketing practices of the Soviet state trust for cosmetics, TeZhe, in the 1930s. Drawing on company records, industry reports, and popular press, we show that TeZhe used an array of marketing tactics, which were similar to those of the Western manufacturers. However, TeZhe's marketing was aligned with the state's economic and sociocultural initiatives and shaped by the ideological dictates of the Soviet system
Iconic Brands
This article takes the story of a monument to a Soviet brand of cheese as a starting point for discussing the socio-material practices that underlie the elevation of some brands to iconic status in the post-Soviet context. While the literature on iconic or 'symbolically dense' brands primarily focuses on shared meanings and ideas that iconic goods come to stand for, we argue that a material perspective provides a richer and more nuanced understan…
On Technology, Magic and Changing the World
Robert Lusch (2015) astutely observes that humans are “massive creators of tools and we need to start understanding that.” In my commentary, I seek to complicate and extend this statement on tools or technology by drawing attention to the magic of technology, and how it simultaneously obscures the view of things and invites a fetishistic belief in technological efficacy to change the world. I argue that we must deepen our discussion of technology…
Iconic Brands
This article takes the story of a monument to a Soviet brand of cheese as a starting point for discussing the socio-material practices that underlie the elevation of some brands to iconic status in the post-Soviet context. While the literature on iconic or 'symbolically dense' brands primarily focuses on shared meanings and ideas that iconic goods come to stand for, we argue that a material perspective provides a richer and more nuanced understan…
Marketing for Socialism
This article examines the marketing practices of the Soviet state trust for cosmetics, TeZhe, in the 1930s. Drawing on company records, industry reports, and popular press, we show that TeZhe used an array of marketing tactics, which were similar to those of the Western manufacturers. However, TeZhe's marketing was aligned with the state's economic and sociocultural initiatives and shaped by the ideological dictates of the Soviet system
On Technology, Magic and Changing the World
Robert Lusch (2015) astutely observes that humans are “massive creators of tools and we need to start understanding that.” In my commentary, I seek to complicate and extend this statement on tools or technology by drawing attention to the magic of technology, and how it simultaneously obscures the view of things and invites a fetishistic belief in technological efficacy to change the world. I argue that we must deepen our discussion of technology…
The Sage Handbook of Consumer Culture
An exploration of poverty as a consumption object
This paper examines the understanding of poverty emerging in voluntourists’ accounts of their first-hand experiences of poverty alleviation. Based on the ethnography of an orphanage in Nepal, we show that despite voluntourists’ good intentions and even (self-)criticism of the volunteer tourism approach to poverty relief, their accounts tend to consolidate rather regressive ideas about poverty. We draw on postcolonial and post-development theory t…
Sociology (4 works) · Aesthetics (2 works) · Epistemology (2 works) · Ideology (2 works) · Law (2 works) · Law (2 works) · Political science (2 works) · Politics (2 works) · Anthropological Studies and Insights (1 work) · Art (1 work)