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On Technology, Magic and Changing the World

Bibliographic Data

ID7096921
AuthorsOlga Kravets (0000-0002-9973-4295, University of London, corresponding author)
Year2017
Volume37
Issue3
Pages331-333
Publication date2017-06-26
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Macromarketing (JOURNAL)
Journal identifiersISSN: 0276-1467 • E-ISSN: 1552-6534
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/0276146717715303
OpenAlexW2732681959
LanguageEN
Citations received2
References cited6

Robert Lusch (2015) astutely observes that humans are “massive creators of tools and we need to start understanding that.” In my commentary, I seek to complicate and extend this statement on tools or technology by drawing attention to the magic of technology, and how it simultaneously obscures the view of things and invites a fetishistic belief in technological efficacy to change the world. I argue that we must deepen our discussion of technology and start questioning the many ways that today’s technology orders the social world and humans

Aesthetics · Environmental ethics · Epistemology · MAGIC (telescope · Sociology · Anthropological Studies and Insights · Geographies of human-animal interactions · Neuroethics, Human Enhancement, Biomedical Innovations · Philosophy

  • Discursively negotiating AI

    Open Access•Federico MangiÓ, Giuseppe Pedeliento et al.•Technological Forecasting and…•2025

  • Reducing the contingency of the world

    Open Access•Simon Larsson, Martin Viktorelius•AI & Society•2022

  • Markets without Subjects

    Morgan Adamson•New Formations•2016

  • The Protestant Ethic and the Spirit of Capitalism

    Max Weber•Protestant Ethic and the Spirit…•2005

  • The Technological Society

    Jacques Ellul, John Wilkinson•The Technological Society•1964

  • Technology and Magic

    Alfred Gell•Anthropology Today•1988

  • Millennial Capitalism

    Jean Comaroff, John Comaroff et al.•Public Culture•2000

  • The Material Practices of Glamour

    Nigel Thrift•Journal of Cultural Economy•2008

Unique citing works2
Citations per year0.5
Citation span2022 - 2025 (4)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 2

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