Steven S Posavac

Biographic Data

ID	147533
NAME	Steven S Posavac
GIVEN NAMES	Steven S
FAMILY NAME	Posavac
SIGNATURE	POSAVAC S S
AFFILIATIONS	Vanderbilt University
ORCID	0000-0002-8542-6304
VERIFIED	Yes
TOTAL WORKS	15
TOTAL CITATIONS	78
AUTHOR COUNT	15
EDITOR COUNT	0
FIRST PUBLICATION YEAR	1997
LATEST PUBLICATION YEAR	2024
H-INDEX	5

On the robustness of the brand positivity effect: Is impulsivity a moderator of overly favorable judgments and choices of focal options
Open AccessSteven S Posavac, Donald R Gaffney et al.ARTICLEJournal of Behavioral Decision…2024References: 6
Five experiments were conducted to explore trait impulsivity as a possible contributor to the magnitude of the Brand Positivity Effect, and to provide a more sophisticated empirical account of the role of selective processing in driving it than reported in prior research. Although the experiments considered very different choice categories including a product, a service, an experience, and a public good, data were convergent in several ways: (a) …
The Utility of Clinical Psychology Concepts for Judgment and Decision-Making Research: The Case of Histrionic Features
Open AccessSteven S Posavac, Frank R Kardes et al.ARTICLEPersonality and Social Psychology…2022
This research was conducted to highlight the utility of considering clinical psychology concepts in judgment and decision research. Our overarching thesis is that the judgments and choices people make may often be influenced by clinically relevant phenomena, and that understanding these relationships can, in a reciprocal fashion, help advance our understanding of judgment and decision making as well as specific clinical diagnoses and proclivities…
Adult Separation Anxiety Disorder Symptomology as a Risk Factor for Thin-Ideal Internalization: The Role of Self-Concept Clarity
Open AccessSteven S Posavac, Heidi D PosavacARTICLEPsychological Reports2019
The study of when and how individuals compare themselves against standards has been an enduring focus for clinical and social psychology researchers in efforts to facilitate well-being and health. Our study focused on internalization of the societal thin-ideal standard for feminine attractiveness, a construct that has proven to be very important in women's psychological health. Although multiple adverse consequences of thin-ideal internalization …
Premature infatuation and commitment in individual investing decisions
Open AccessSteven S Posavac, Mark Ratchford et al.ARTICLEJournal of Economic Psychology2019References: 44
Toward a more nuanced understanding of the statistical properties of a median split
Open AccessDawn Iacobucci, Steven S Posavac et al.ARTICLEJournal of Consumer Psychology2015
The median split: Robust, refined, and revived
Open AccessDawn Iacobucci, Steven S Posavac et al.ARTICLEJournal of Consumer Psychology2015
How Naive Theories Drive Opposing Inferences from the Same Information
Hélène Deval, Susan Powell Mantel et al.ARTICLEJournal of Consumer Research2013Cited by: 11References: 49
Consumers often make inferences to fill in gaps in knowledge when they do not have complete information regarding products. Eight experiments show that consumers often have contradictory naive theories about the implications of common market phenomena and that they draw different conclusions as a function of which naive theory is primed, even when available information is held constant. Results indicate that conflicting naive theories about prici…
On assuaging positive bias in environmental value elicitation
Open AccessSteven S Posavac, J Joško Brakus et al.ARTICLEJournal of Economic Psychology2009Cited by: 2References: 32
The deautomatization of accessible attitudes
Open AccessDavid M Sanbonmatsu, Steven S Posavac et al.ARTICLEJournal of Experimental Social…2006Cited by: 2References: 42
Consumer Inference: A Review of Processes, Bases, and Judgment Contexts
Open AccessFrank R Kardes, Steven S Posavac et al.ARTICLEJournal of Consumer Psychology2004
Because products are rarely described completely, consumers often form inferences that go beyond the information given. We review research on the processes, bases, and the judgment contexts in which inferences are formed. The most basic processes are induction (inferences from specific instances to general principles) versus deduction (inferences from general principles to specific instances). Stimulus‐based inferences are formed on‐line (as info…
The Brand Positivity Effect: When Evaluation Confers Preference
Steven S Posavac, David M Sanbonmatsu et al.ARTICLEJournal of Consumer Research2004Cited by: 10
One of the most common forms of consumer judgment is singular evaluation: the evaluation or appraisal of singular brands. Three experiments show that singular evaluation is often characterized by a brand positivity effect—brands tend to be evaluated more positively than warranted when judged in isolation. In addition to demonstrating how the brand positivity effect may bias consumer judgments of and choice intention regarding products in very dif…
Exposure to Media Images of Female Attractiveness and Concern with Body Weight Among Young Women1
Open AccessHeidi D Posavac, Steven S Posavac et al.ARTICLESex Roles1998Cited by: 33References: 8
Considering the best choice: Effects of the salience and accessibility of alternatives on attitude-decision consistency
Steven S Posavac, David M Sanbonmatsu et al.ARTICLEJournal of Personality and Social…1997Cited by: 3References: 6
The authors examined how the presence or absence of specified alternatives influences which alternatives are considered and what choice is made. The accessibility of alternatives as a moderator of the correspondence between attitudes and decisions also was investigated. In Study 1, the accessibility of alternatives was an important determinant of choice when decisions options were unspecified. The results of Studies 2 and 3 suggest that the poten…
The Subjective Beliefs Underlying Probability Overestimation
Open AccessDavid M Sanbonmatsu, Steven S Posavac et al.ARTICLEJournal of Experimental Social…1997Cited by: 6References: 53
Considering the best choice: Effects of the salience and accessibility of alternatives on attitude–decision consistency
Steven S Posavac, David M Sanbonmatsu et al.ARTICLEJournal of Personality and Social…1997Cited by: 11
The authors examined how the presence or absence of specified alternatives influences which alternatives are considered and what choice is made. The accessibility of alternatives as a moderator of the correspondence between attitudes and decisions also was investigated. In Study 1, the accessibility of alternatives was an important determinant of choice when decision options were unspecified. The results of Studies 2 and 3 suggest that the potent…

Exposure to Media Images of Female Attractiveness and Concern with Body Weight Among Young Women1
Open AccessHeidi D Posavac, Steven S Posavac et al.ARTICLESex Roles1998Cited by: 33References: 8
How Naive Theories Drive Opposing Inferences from the Same Information
Hélène Deval, Susan Powell Mantel et al.ARTICLEJournal of Consumer Research2013Cited by: 11References: 49
Consumers often make inferences to fill in gaps in knowledge when they do not have complete information regarding products. Eight experiments show that consumers often have contradictory naive theories about the implications of common market phenomena and that they draw different conclusions as a function of which naive theory is primed, even when available information is held constant. Results indicate that conflicting naive theories about prici…
Considering the best choice: Effects of the salience and accessibility of alternatives on attitude–decision consistency
Steven S Posavac, David M Sanbonmatsu et al.ARTICLEJournal of Personality and Social…1997Cited by: 11
The authors examined how the presence or absence of specified alternatives influences which alternatives are considered and what choice is made. The accessibility of alternatives as a moderator of the correspondence between attitudes and decisions also was investigated. In Study 1, the accessibility of alternatives was an important determinant of choice when decision options were unspecified. The results of Studies 2 and 3 suggest that the potent…
The Brand Positivity Effect: When Evaluation Confers Preference
Steven S Posavac, David M Sanbonmatsu et al.ARTICLEJournal of Consumer Research2004Cited by: 10
One of the most common forms of consumer judgment is singular evaluation: the evaluation or appraisal of singular brands. Three experiments show that singular evaluation is often characterized by a brand positivity effect—brands tend to be evaluated more positively than warranted when judged in isolation. In addition to demonstrating how the brand positivity effect may bias consumer judgments of and choice intention regarding products in very dif…
The Subjective Beliefs Underlying Probability Overestimation
Open AccessDavid M Sanbonmatsu, Steven S Posavac et al.ARTICLEJournal of Experimental Social…1997Cited by: 6References: 53
Considering the best choice: Effects of the salience and accessibility of alternatives on attitude-decision consistency
Steven S Posavac, David M Sanbonmatsu et al.ARTICLEJournal of Personality and Social…1997Cited by: 3References: 6
The authors examined how the presence or absence of specified alternatives influences which alternatives are considered and what choice is made. The accessibility of alternatives as a moderator of the correspondence between attitudes and decisions also was investigated. In Study 1, the accessibility of alternatives was an important determinant of choice when decisions options were unspecified. The results of Studies 2 and 3 suggest that the poten…
On assuaging positive bias in environmental value elicitation
Open AccessSteven S Posavac, J Joško Brakus et al.ARTICLEJournal of Economic Psychology2009Cited by: 2References: 32
The deautomatization of accessible attitudes
Open AccessDavid M Sanbonmatsu, Steven S Posavac et al.ARTICLEJournal of Experimental Social…2006Cited by: 2References: 42

Considering the best choice: Effects of the salience and accessibility of alternatives on attitude-decision consistency
Steven S Posavac, David M Sanbonmatsu et al.ARTICLEJournal of Personality and Social…1997Cited by: 3References: 6
The authors examined how the presence or absence of specified alternatives influences which alternatives are considered and what choice is made. The accessibility of alternatives as a moderator of the correspondence between attitudes and decisions also was investigated. In Study 1, the accessibility of alternatives was an important determinant of choice when decisions options were unspecified. The results of Studies 2 and 3 suggest that the poten…
The Subjective Beliefs Underlying Probability Overestimation
Open AccessDavid M Sanbonmatsu, Steven S Posavac et al.ARTICLEJournal of Experimental Social…1997Cited by: 6References: 53
Considering the best choice: Effects of the salience and accessibility of alternatives on attitude–decision consistency
Steven S Posavac, David M Sanbonmatsu et al.ARTICLEJournal of Personality and Social…1997Cited by: 11
The authors examined how the presence or absence of specified alternatives influences which alternatives are considered and what choice is made. The accessibility of alternatives as a moderator of the correspondence between attitudes and decisions also was investigated. In Study 1, the accessibility of alternatives was an important determinant of choice when decision options were unspecified. The results of Studies 2 and 3 suggest that the potent…
Exposure to Media Images of Female Attractiveness and Concern with Body Weight Among Young Women1
Open AccessHeidi D Posavac, Steven S Posavac et al.ARTICLESex Roles1998Cited by: 33References: 8
Consumer Inference: A Review of Processes, Bases, and Judgment Contexts
Open AccessFrank R Kardes, Steven S Posavac et al.ARTICLEJournal of Consumer Psychology2004
Because products are rarely described completely, consumers often form inferences that go beyond the information given. We review research on the processes, bases, and the judgment contexts in which inferences are formed. The most basic processes are induction (inferences from specific instances to general principles) versus deduction (inferences from general principles to specific instances). Stimulus‐based inferences are formed on‐line (as info…
The Brand Positivity Effect: When Evaluation Confers Preference
Steven S Posavac, David M Sanbonmatsu et al.ARTICLEJournal of Consumer Research2004Cited by: 10
One of the most common forms of consumer judgment is singular evaluation: the evaluation or appraisal of singular brands. Three experiments show that singular evaluation is often characterized by a brand positivity effect—brands tend to be evaluated more positively than warranted when judged in isolation. In addition to demonstrating how the brand positivity effect may bias consumer judgments of and choice intention regarding products in very dif…
The deautomatization of accessible attitudes
Open AccessDavid M Sanbonmatsu, Steven S Posavac et al.ARTICLEJournal of Experimental Social…2006Cited by: 2References: 42
On assuaging positive bias in environmental value elicitation
Open AccessSteven S Posavac, J Joško Brakus et al.ARTICLEJournal of Economic Psychology2009Cited by: 2References: 32
How Naive Theories Drive Opposing Inferences from the Same Information
Hélène Deval, Susan Powell Mantel et al.ARTICLEJournal of Consumer Research2013Cited by: 11References: 49
Consumers often make inferences to fill in gaps in knowledge when they do not have complete information regarding products. Eight experiments show that consumers often have contradictory naive theories about the implications of common market phenomena and that they draw different conclusions as a function of which naive theory is primed, even when available information is held constant. Results indicate that conflicting naive theories about prici…
Toward a more nuanced understanding of the statistical properties of a median split
Open AccessDawn Iacobucci, Steven S Posavac et al.ARTICLEJournal of Consumer Psychology2015
The median split: Robust, refined, and revived
Open AccessDawn Iacobucci, Steven S Posavac et al.ARTICLEJournal of Consumer Psychology2015
Adult Separation Anxiety Disorder Symptomology as a Risk Factor for Thin-Ideal Internalization: The Role of Self-Concept Clarity
Open AccessSteven S Posavac, Heidi D PosavacARTICLEPsychological Reports2019
The study of when and how individuals compare themselves against standards has been an enduring focus for clinical and social psychology researchers in efforts to facilitate well-being and health. Our study focused on internalization of the societal thin-ideal standard for feminine attractiveness, a construct that has proven to be very important in women's psychological health. Although multiple adverse consequences of thin-ideal internalization …
Premature infatuation and commitment in individual investing decisions
Open AccessSteven S Posavac, Mark Ratchford et al.ARTICLEJournal of Economic Psychology2019References: 44
The Utility of Clinical Psychology Concepts for Judgment and Decision-Making Research: The Case of Histrionic Features
Open AccessSteven S Posavac, Frank R Kardes et al.ARTICLEPersonality and Social Psychology…2022
This research was conducted to highlight the utility of considering clinical psychology concepts in judgment and decision research. Our overarching thesis is that the judgments and choices people make may often be influenced by clinically relevant phenomena, and that understanding these relationships can, in a reciprocal fashion, help advance our understanding of judgment and decision making as well as specific clinical diagnoses and proclivities…
On the robustness of the brand positivity effect: Is impulsivity a moderator of overly favorable judgments and choices of focal options
Open AccessSteven S Posavac, Donald R Gaffney et al.ARTICLEJournal of Behavioral Decision…2024References: 6
Five experiments were conducted to explore trait impulsivity as a possible contributor to the magnitude of the Brand Positivity Effect, and to provide a more sophisticated empirical account of the role of selective processing in driving it than reported in prior research. Although the experiments considered very different choice categories including a product, a service, an experience, and a public good, data were convergent in several ways: (a) …