Helen Kelly‐holme
Biographic Data
| ID | 148533 |
|---|---|
| NAME | Helen Kelly‐holme |
| GIVEN NAMES | Helen |
| FAMILY NAME | Kelly‐holme |
| SIGNATURE | HOLME H K |
| AFFILIATIONS | University of Limerick |
| ORCID | 0000-0002-5110-6409 |
| VERIFIED | Yes |
| TOTAL WORKS | 41 |
| TOTAL CITATIONS | 246 |
| AUTHOR COUNT | 41 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1997 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 10 |
Researching mediated texts from offline to AI: Continuities and disruptions
Researching media texts such as advertising has evolved from studying language as a linking, communal experience constituting a speech community to a mass individualized experience with the fragmenting effects of digital communication and the mainstreaming of large language models. This has involved a shift from the medium being regarded as the site of the text through an increasingly stronger focus on mediatization to the current situation where…
Artificial intelligence and the future of our sociolinguistic work
Sociolinguistics in an increasingly technologized reality
Digital media have become a mainstream source of data for sociolinguistics, reflecting the ubiquity of such media and the centrality of their role in people’s everyday speech as well as changed attitudes towards what constitutes a valid object of study in sociolinguistics. As our personal and professional reality becomes more technologized, there is, however, an urgent need to engage with a deeper understanding of the current and evolving digital…
Irish English in intra‐ and intercultural advertising
Product descriptions are a type of banal, backstage advertising, but they are also a means of giving consumers additional information about commodities, which in the current consumer culture may be as valuable for identity work and value creation as the commodities themselves. Intercultural advertising may be facilitated or hampered by the discourses and strategies adopted in order to explain the products to consumers outside of the cultural cont…
Spectacular language and creative marketing in a Singapore tailor shop
A tailor shop located in Singapore’s Chinatown is explored as a case of creative linguistic marketing practice, examining how such practice can be understood in relation to the interaction of local and global forces on the linguistic landscape. The shop uses a range of Scandinavian semiotic resources (language and artefacts) which for us, coming upon the shop, seemed unexpected or, using Sweetland’s term, spectacular. Following in the spirit of l…
Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish
The poststructuralist turn has been widely acknowledged in contemporary applied and sociolinguistics (Rampton 2006, Blommaert 2010). While for many this paradigmatic shift has been a welcome challenge to segregationalist approaches (Mühlhäusler 1996, Makoni and Pennycook 2007) and deficit discourses in relation to multilingualism (Jacquemet 2005, Jaffe 2007), it is not an unproblematic concept for minority language media and language sustainabili…
Developing language awareness for teachers of emergent bilingual learners using dialogic inquiry
This study endeavoured to awaken mainstream teachers' awareness of language, specifically related to teaching emergent bilingual children who are learning English as an additional language (EAL) in the Republic of Ireland. Because EAL learners spend the majority of the day in the mainstream classroom, mainstream teachers' language awareness may have a significant effect on EAL learners' long-term language development, social inclusion and ability…
Cals Centre for Applied Language Studies/ Lárionad na dTeangacha Feighmeacha
Vernacularisation and authenticity in Irish radio advertising
This article examines the implications of the mediatisation of Irish English vernacular forms in radio advertising in Ireland, through an analysis of a corpus of 160 radio advertisements, broadcast in the years 1977, 1987, 1997 and 2007 on a prominent Irish radio station. It investigates how vernacularisation as social change is manifested in this context, and how this process impacts the status of vernacular Irish English varieties. This study e…
Sociolinguistics from the Periphery: Small Languages in New Circumstances
This leading team of scholars presents a fascinating book about change: shifting political, economic and cultural conditions; ephemeral, sometimes even seasonal, multilingualism; and altered imaginaries for minority and indigenous languages and their users. The authors refer to this network of interlinked changes as the new conditions surrounding small languages (Sámi, Corsican, Irish and Welsh) in peripheral sites. Starting from the conviction t…
Constructing and Disputing Brand National Identity in Marketing Discourse
Country-of-origin appeals create national identities for brands, thereby exploiting positive country-specific expertise. As a result of such marketing discourses, which utilize essentialized territory-language linkages, such practices become enregistered for consumers, and these linguistic fetishes are available as semiotic resources for the national identity branding of products. Contemporary consumers can play a role in creating, maintaining, a…
Exploring language attitudes and ideologies in university students’ discussion of Irish in a context of increasing language diversity
The apparent gap between positive attitudes and low levels of everyday usage of the language is often cited as one of the greatest challenges facing Irish language revitalisation. In a context of increasing linguistic and cultural diversity in the Republic of Ireland, this article reports on a research project which set out to explore the attitudes of groups of Irish undergraduate students towards the languages which they come into contact with i…
Commodifying Sámi culture in an indigenous tourism site
Cultural tourism has become an alternative economic activity in many indigenous sites, and local tourist providers compete globally by commodifying their culture in an efficient, attractive manner. This process is not however a straightforward one, because of the need to manage both the multilingual context and the interaction between host and tourists, and this can lead to tensions for all parties. We examine a Reindeer Farm in the indigenous la…
“Choose your language!” Categorisation and control in cyberspace / “Wählen Sie Ihre Sprache!” Kategorisierung und Herrschaft im Cyberspace / « Choisissez votre langue! » Catégorisation et contrôle dan…
Die Mehrsprachigkeit hat sich zu einem häufig vorkommenden Tropus von Marken entwickelt, die durch dot.com und Gateway-Websites eine globale Präsenz demonstrieren wollen. Mehr und mehr Unternehmen, Gruppen und Medien-Organisationen stellen eine wachsende Anzahl von Sprachen zur Wahl, um auf der einen Seite sich als global zu qualifizieren und auf der anderen Seite Dienste in der “eigenen” Sprache des Kunden anzubieten. Technologische Entwicklunge…
Multilingualism and Media
Multilingualism is a crucial part of media. Today's media environment is inevitably multilingual.
Promoting Tourism in Linguistic Minority Spaces on the Web: A Study of Linguistic and Visual Resources on Tourist Websites for Dingle, Ireland and Inari, Finland
This article explores the web-based promotion of tourism in two linguistic minority spaces, namely Dingle in the Corca Dhuibne Gaeltacht (designated Irish-speaking region) in Ireland and Inari in Finnish Sámiland. Tourism websites not only mediate the contact between tourist and tourism producer, but may also become part of the touristic experience both before and after the visit. Various combinations of resources are used on websites in order to…
Gifting, service, and performance: Three eras in minority‐language media policy and practice
Adapting Tom Ricento's (2006 ) three‐era framework in language policy to the case of the Sámi in Finland and Irish in the Republic of Ireland, we identify three key eras in the development of minority‐language media: the gifting era, the service era, and the performance era. Each era has its own particular logic and normativities in relation to the value and functions allocated to minority‐language media, the key actors involved in these media, a…
Thematising multilingualism in the media
The focus of this special issue is on the opportunities presented and challenges posed by the thematisation of multilingualism in the media. A number of case studies from a variety of linguistic, media, political, social, economic and educational contexts are presented, with the objective of addressing the challenges and opportunities that arise when multilingualism becomes thematised. In this introduction, we would like to address two main theor…
Sex, lies and thematising Irish: New media, old discourses
Thematising Irish in the media reflects the complex and contradictory sociolinguistic and language-ideological situation in Ireland. This article explores some of that complexity by investigating a thread on an online discussion forum on the subject of the first ever party leaders’ debate in Irish that took place during the 2011 general election in Ireland. In the discussion thread, three particular discourses emerge: a “discourse of truth” about…
The local political economy of languages in a Sámi tourism destination: Authenticity and mobility in the labelling of souvenirs1
n In this article we examine how the labelling of tourist souvenirs affects and is affected by the local political economy of languages in a tourist destination, which is also a minority language space. We begin by arguing for the importance of our particular focus of study, souvenir labels, in the process of global and local tourism, and consequently as evidence of the interplay of languages, politics and economics. In keeping with our discursiv…
Codeswitching, identity and ownership in Irish radio comedy
Hannes Kniffka: Working in Language and Law: A German Perspective.
This volume brings together the life’s work of Hannes Kniffka with two principal objectives: first, to provide a coherent collection of this important body of work; and second, to provide this collection in English. Kniffka’s work to date has mainly appeared in German. One implication, although not explicitly stated in the book, is that the English-speaking work on forensic linguistics has not always been cognisant of work published in German, an…
Language trends: Reflexivity in commercial language policies and practices
Financier, philanthropist and economist George Soros is not the first to have\nused or derived the notion of reflexivity (for example, Anthony Giddens, Ulrich\nBeck and others have found it useful in their work).What is different about the\napproach of Soros is that he has used the concept of reflexivity to explain the\nworkings of global markets, and for this reason his work seems to me to have\nparticular potential for explaining language trend…
Sociolinguistics in Ireland: A profile
Language as Commodity: Global Structures, Local Marketplaces edited by Peter K. Tan and Rani Rubdy
The local political economy of languages in a Sámi tourism destination: Authenticity and mobility in the labelling of souvenirs1
n In this article we examine how the labelling of tourist souvenirs affects and is affected by the local political economy of languages in a tourist destination, which is also a minority language space. We begin by arguing for the importance of our particular focus of study, souvenir labels, in the process of global and local tourism, and consequently as evidence of the interplay of languages, politics and economics. In keeping with our discursiv…
Bier, parfum, kaas: Language fetish in European advertising
In current intercultural advertising in Europe, languages are used not for their communicative function (what could be termed their utility value) nor any of the other more established functions of language in advertising communication, for example persuasion or hyperbole. Instead, it is their symbolic function that has come to have the greater value. Thus, it is unimportant whether the advertisee understands the foreign word in an advertisement,…
Commodifying Sámi culture in an indigenous tourism site
Cultural tourism has become an alternative economic activity in many indigenous sites, and local tourist providers compete globally by commodifying their culture in an efficient, attractive manner. This process is not however a straightforward one, because of the need to manage both the multilingual context and the interaction between host and tourists, and this can lead to tensions for all parties. We examine a Reindeer Farm in the indigenous la…
Media, multilingualism and language policing: An introduction
313) describes how, in the seventeenth century, the term ''police'' was used to describe the rational management of the state, ''the set of means by which the state's forces can be increased while preserving the state in good order''. This rational management would be effected through the collection and production of knowledge about the people, so as to strengthen the state. Such knowledge would be infinitely detailed, stretching into the smalles…
Thematising multilingualism in the media
The focus of this special issue is on the opportunities presented and challenges posed by the thematisation of multilingualism in the media. A number of case studies from a variety of linguistic, media, political, social, economic and educational contexts are presented, with the objective of addressing the challenges and opportunities that arise when multilingualism becomes thematised. In this introduction, we would like to address two main theor…
Convergence and divergence in Basque, Irish and Sámi media language policing
Multilingualism and commercial language practices on the Internet
Language practices on commercial websites have a considerable impact on the potential multilingualism of the Internet. This paper reports on a study of the Internet language practices of ten global consumer brands on their country-, region-, and language-specific websites, 548 in total. The results are analysed using de Swaan's (2001) notion of a world language system. The study shows that while English performs a limited 'hypercentral' function …
Artificial intelligence and the future of our sociolinguistic work
Gifting, service, and performance: Three eras in minority‐language media policy and practice
Adapting Tom Ricento's (2006 ) three‐era framework in language policy to the case of the Sámi in Finland and Irish in the Republic of Ireland, we identify three key eras in the development of minority‐language media: the gifting era, the service era, and the performance era. Each era has its own particular logic and normativities in relation to the value and functions allocated to minority‐language media, the key actors involved in these media, a…
Codeswitching, identity and ownership in Irish radio comedy
Sex, lies and thematising Irish: New media, old discourses
Thematising Irish in the media reflects the complex and contradictory sociolinguistic and language-ideological situation in Ireland. This article explores some of that complexity by investigating a thread on an online discussion forum on the subject of the first ever party leaders’ debate in Irish that took place during the 2011 general election in Ireland. In the discussion thread, three particular discourses emerge: a “discourse of truth” about…
Exploring language attitudes and ideologies in university students’ discussion of Irish in a context of increasing language diversity
The apparent gap between positive attitudes and low levels of everyday usage of the language is often cited as one of the greatest challenges facing Irish language revitalisation. In a context of increasing linguistic and cultural diversity in the Republic of Ireland, this article reports on a research project which set out to explore the attitudes of groups of Irish undergraduate students towards the languages which they come into contact with i…
Spelling Trouble? Language, Ideology and the Reform of German Orthography
Spectacular language and creative marketing in a Singapore tailor shop
A tailor shop located in Singapore’s Chinatown is explored as a case of creative linguistic marketing practice, examining how such practice can be understood in relation to the interaction of local and global forces on the linguistic landscape. The shop uses a range of Scandinavian semiotic resources (language and artefacts) which for us, coming upon the shop, seemed unexpected or, using Sweetland’s term, spectacular. Following in the spirit of l…
Minority Language Advertising: A Profile of Two Irish-language Newspapers
This paper investigates the Irish-language adscape through an analysis of the profile of two Irish-language newspapers, Foinse, published in the Republic of Ireland, and Lá, published in Northern Ireland. The advertising in both papers is analysed in terms of products and services advertised, advertisers represented and language used. Our results indicate that Irish-language advertising in these papers tends to be confined to traditional domains,…
Linguistic normalisation and the market: Advertising and linguistic choice in El Periódico de Catalunya
Language planning and policy in Catalonia has been a focus of much interest and discussion over the past three decades. In this article we go beyond issues of policy in order to examine what happens when an influential constituency in the linguistic landscape of Catalonia, namely advertisers, have a “free choice” as regards the language(s) which they use when advertising in a key site in the print media, that of El Periódico de Catalunya , one of…
The Discourse of Western Marketing Professionals in Central and Eastern Europe: Their Role in the Creation of a Context for Marketing and Advertising Messages
It is principally through western media and marketing professionals that new, `capitalist' and market discourses have been brought to the former centrally planned economies of central and eastern Europe. Such discourses have not only come to play a ubiquitous role in these countries, but have also acted as media of social and economic change. The producers of such market discourses teach citizens the language of the market, its processes and ritu…
Vernacularisation and authenticity in Irish radio advertising
This article examines the implications of the mediatisation of Irish English vernacular forms in radio advertising in Ireland, through an analysis of a corpus of 160 radio advertisements, broadcast in the years 1977, 1987, 1997 and 2007 on a prominent Irish radio station. It investigates how vernacularisation as social change is manifested in this context, and how this process impacts the status of vernacular Irish English varieties. This study e…
Rethinking the macro-micro relationship: Some Insights From the Marketing Domain
A common concern, and indeed a major driver, of new, multilayered approaches\nto studying linguistic diversity seems to be a desire to problematize\nand reframe the notion of a macro–micro hierarchy. In this article, I argue\nthat examining interactions in nontraditional domains, in this case the\ndomain of marketing, can o¤er valuable insights into the nature of macro–\nmicro relationships. The article begins by describing a number of such relat…
Irish on the World Wide Web: Searches and sites
This paper reports on the process of searching with Irish words on the Irish language version of the Google Internet search engine. Five words from ‘typical’ and ‘non-typical’ domains for Irish are used, and the results are analysed in terms of the “authenticity” of the search process and results, the language usage in the sites found through the search process, and the domains represented by the results. The study identifies a number of problems…
The spoilt children of Europe: German press coverage of the Nice Treaty referenda in Ireland
Ireland’s rejection of the Nice Treaty in a referendum in June 2001 led to intense media discourse about this “no” vote and speculation about the outcome of the second referendum to ratify the Treaty in October 2002. The German media, traditionally positive in their portrayal of Ireland, were particularly critical, with the Irish electorate being characterised as anti-Eastern enlargement and Ireland recast in the role of “bad” European. This stud…
Constructing and Disputing Brand National Identity in Marketing Discourse
Country-of-origin appeals create national identities for brands, thereby exploiting positive country-specific expertise. As a result of such marketing discourses, which utilize essentialized territory-language linkages, such practices become enregistered for consumers, and these linguistic fetishes are available as semiotic resources for the national identity branding of products. Contemporary consumers can play a role in creating, maintaining, a…
Language Maintenance or Language Fetishisation? A Response to Michael Clyne
The Discourse of Western Marketing Professionals in Central and Eastern Europe: Their Role in the Creation of a Context for Marketing and Advertising Messages
It is principally through western media and marketing professionals that new, `capitalist' and market discourses have been brought to the former centrally planned economies of central and eastern Europe. Such discourses have not only come to play a ubiquitous role in these countries, but have also acted as media of social and economic change. The producers of such market discourses teach citizens the language of the market, its processes and ritu…
Bier, parfum, kaas: Language fetish in European advertising
In current intercultural advertising in Europe, languages are used not for their communicative function (what could be termed their utility value) nor any of the other more established functions of language in advertising communication, for example persuasion or hyperbole. Instead, it is their symbolic function that has come to have the greater value. Thus, it is unimportant whether the advertisee understands the foreign word in an advertisement,…
There Is a Corner That Is Forever Munich: Advertising and Anglo-German Relations
Innocence Lost: Texts, Economics and Relocating German-Irish relations
Language Discourse and Borders in the Yugoslav Successor States
1. Language boundaries as social, political and discursive constructs Brigitta Busch and Helen Kelly-Holmes 2. A Linguist on the Train to Vienna Dubravko Skiljan (Institutum Studiorum Humanitatis, Slovenia) 3. Language and Boundaries in the Yugoslav Context Ranko Bugarski (University of Belgrade, Yugoslavia) 4. Troubled Multicultural Broadcasting in Macedonia Dona Kolar- Panov (Ss Cyril and Methodius University, Republic of Macedonia) 5. Debate 6…
The spoilt children of Europe: German press coverage of the Nice Treaty referenda in Ireland
Ireland’s rejection of the Nice Treaty in a referendum in June 2001 led to intense media discourse about this “no” vote and speculation about the outcome of the second referendum to ratify the Treaty in October 2002. The German media, traditionally positive in their portrayal of Ireland, were particularly critical, with the Irish electorate being characterised as anti-Eastern enlargement and Ireland recast in the role of “bad” European. This stud…
Advertising as Multilingual Communication
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming inte
Linguistic normalisation and the market: Advertising and linguistic choice in El Periódico de Catalunya
Language planning and policy in Catalonia has been a focus of much interest and discussion over the past three decades. In this article we go beyond issues of policy in order to examine what happens when an influential constituency in the linguistic landscape of Catalonia, namely advertisers, have a “free choice” as regards the language(s) which they use when advertising in a key site in the print media, that of El Periódico de Catalunya , one of…
Irish on the World Wide Web: Searches and sites
This paper reports on the process of searching with Irish words on the Irish language version of the Google Internet search engine. Five words from ‘typical’ and ‘non-typical’ domains for Irish are used, and the results are analysed in terms of the “authenticity” of the search process and results, the language usage in the sites found through the search process, and the domains represented by the results. The study identifies a number of problems…
Spelling Trouble? Language, Ideology and the Reform of German Orthography
Multilingualism and commercial language practices on the Internet
Language practices on commercial websites have a considerable impact on the potential multilingualism of the Internet. This paper reports on a study of the Internet language practices of ten global consumer brands on their country-, region-, and language-specific websites, 548 in total. The results are analysed using de Swaan's (2001) notion of a world language system. The study shows that while English performs a limited 'hypercentral' function …
Minority Language Advertising: A Profile of Two Irish-language Newspapers
This paper investigates the Irish-language adscape through an analysis of the profile of two Irish-language newspapers, Foinse, published in the Republic of Ireland, and Lá, published in Northern Ireland. The advertising in both papers is analysed in terms of products and services advertised, advertisers represented and language used. Our results indicate that Irish-language advertising in these papers tends to be confined to traditional domains,…
Media, multilingualism and language policing: An introduction
313) describes how, in the seventeenth century, the term ''police'' was used to describe the rational management of the state, ''the set of means by which the state's forces can be increased while preserving the state in good order''. This rational management would be effected through the collection and production of knowledge about the people, so as to strengthen the state. Such knowledge would be infinitely detailed, stretching into the smalles…
Convergence and divergence in Basque, Irish and Sámi media language policing
Hannes Kniffka: Working in Language and Law: A German Perspective.
This volume brings together the life’s work of Hannes Kniffka with two principal objectives: first, to provide a coherent collection of this important body of work; and second, to provide this collection in English. Kniffka’s work to date has mainly appeared in German. One implication, although not explicitly stated in the book, is that the English-speaking work on forensic linguistics has not always been cognisant of work published in German, an…
Language trends: Reflexivity in commercial language policies and practices
Financier, philanthropist and economist George Soros is not the first to have\nused or derived the notion of reflexivity (for example, Anthony Giddens, Ulrich\nBeck and others have found it useful in their work).What is different about the\napproach of Soros is that he has used the concept of reflexivity to explain the\nworkings of global markets, and for this reason his work seems to me to have\nparticular potential for explaining language trend…
Sociolinguistics in Ireland: A profile
Language as Commodity: Global Structures, Local Marketplaces edited by Peter K. Tan and Rani Rubdy
Rethinking the macro-micro relationship: Some Insights From the Marketing Domain
A common concern, and indeed a major driver, of new, multilayered approaches\nto studying linguistic diversity seems to be a desire to problematize\nand reframe the notion of a macro–micro hierarchy. In this article, I argue\nthat examining interactions in nontraditional domains, in this case the\ndomain of marketing, can o¤er valuable insights into the nature of macro–\nmicro relationships. The article begins by describing a number of such relat…
Promoting Tourism in Linguistic Minority Spaces on the Web: A Study of Linguistic and Visual Resources on Tourist Websites for Dingle, Ireland and Inari, Finland
This article explores the web-based promotion of tourism in two linguistic minority spaces, namely Dingle in the Corca Dhuibne Gaeltacht (designated Irish-speaking region) in Ireland and Inari in Finnish Sámiland. Tourism websites not only mediate the contact between tourist and tourism producer, but may also become part of the touristic experience both before and after the visit. Various combinations of resources are used on websites in order to…
Gifting, service, and performance: Three eras in minority‐language media policy and practice
Adapting Tom Ricento's (2006 ) three‐era framework in language policy to the case of the Sámi in Finland and Irish in the Republic of Ireland, we identify three key eras in the development of minority‐language media: the gifting era, the service era, and the performance era. Each era has its own particular logic and normativities in relation to the value and functions allocated to minority‐language media, the key actors involved in these media, a…
Thematising multilingualism in the media
The focus of this special issue is on the opportunities presented and challenges posed by the thematisation of multilingualism in the media. A number of case studies from a variety of linguistic, media, political, social, economic and educational contexts are presented, with the objective of addressing the challenges and opportunities that arise when multilingualism becomes thematised. In this introduction, we would like to address two main theor…
Sex, lies and thematising Irish: New media, old discourses
Thematising Irish in the media reflects the complex and contradictory sociolinguistic and language-ideological situation in Ireland. This article explores some of that complexity by investigating a thread on an online discussion forum on the subject of the first ever party leaders’ debate in Irish that took place during the 2011 general election in Ireland. In the discussion thread, three particular discourses emerge: a “discourse of truth” about…
The local political economy of languages in a Sámi tourism destination: Authenticity and mobility in the labelling of souvenirs1
n In this article we examine how the labelling of tourist souvenirs affects and is affected by the local political economy of languages in a tourist destination, which is also a minority language space. We begin by arguing for the importance of our particular focus of study, souvenir labels, in the process of global and local tourism, and consequently as evidence of the interplay of languages, politics and economics. In keeping with our discursiv…
Linguistics (34 works) · Sociology (32 works) · Political science (24 works) · Multilingual Education and Policy (19 works) · Computer Science (16 works) · Linguistics, Language Diversity, and Identity (16 works) · History (14 works) · Irish (14 works) · Philosophy (14 works) · Digital Communication and Language (12 works)