Vernacularisation and authenticity in Irish radio advertising
Bibliographic Data
| ID | 2293754 |
|---|---|
| Authors | Joan O''Sullivan, Joan O’sullivan (0000-0001-7309-5512, University of Limerick, corresponding author), Joan O'Sullivan (Department of English Language and Literature, Mary Immaculate College University of Limerick South Circular Road Limerick Ireland), Helen Kelly‐holme (0000-0002-5110-6409, University of Limerick, corresponding author), Helen Kelly‐Holmes (School of Modern Languages and Applied Linguistics University of Limerick Limerick Ireland) |
| Year | 2017 |
| Volume | 36 |
| Issue | 2 |
| Pages | 269-282 |
| Publication date | 2017-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | World Englishes (JOURNAL) |
| Journal identifiers | ISSN: 0883-2919 • E-ISSN: 1467-971X |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/weng.12258 |
| OpenAlex | W2743228991 |
| Language | EN |
| Citations received | 5 |
| References cited | 26 |
This article examines the implications of the mediatisation of Irish English vernacular forms in radio advertising in Ireland, through an analysis of a corpus of 160 radio advertisements, broadcast in the years 1977, 1987, 1997 and 2007 on a prominent Irish radio station. It investigates how vernacularisation as social change is manifested in this context, and how this process impacts the status of vernacular Irish English varieties. This study examines whether the media representation of vernaculars in the Irish radio broadcasts facilitates metalinguistic reflexivity and valorises vernacular forms, and also discusses the use of such strategies as 'dialect stylisation' in representing 'authentic' language in such contexts
Advertising · Business · Context (archaeology · Irish · Linguistics · Media studies · Reflexivity · Social science · Sociology · Vernacular · History · Linguistic Variation and Morphology · Linguistics, Language Diversity, and Identity · Multilingual Education and Policy
Irish Identities
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Attitudes to regional and standard accents in commercial and non-commercial contexts
Produced and perceived authenticity in the Northern Irish TV show Derry Girls
Irish English and national identity in the linguistic landscape of Ireland's 2018 abortion referendum
Dialect Style, Social Class and Metacultural Performance
Style
The Discourse of Advertising
Advertising as Multilingual Communication
Linguistic Anthropology
Language in Late Modernity
What is Irish Standard English
Ireland in translation
A Dictionary of Hiberno-English
Evaluational reactions to spoken languages
Sociolinguistic authenticities
Exploring Language Effects in Ethnic Advertising
Identity constructions in multilingual advertising
Dialect stylization in radio talk
Advanced Dublin English in Irish radio advertising
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,71 |
| Citation span | 2019 - 2023 (5) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |