Christophe Lembregts
Biographic Data
| ID | 149160 |
|---|---|
| NAME | Christophe Lembregts |
| GIVEN NAMES | Christophe |
| FAMILY NAME | Lembregts |
| SIGNATURE | LEMBREGTS C |
| AFFILIATIONS | Ghent University |
| ORCID | 0000-0002-5415-9063 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 45 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 4 |
People weigh salaries more than ratios in judgments of income inequality, fairness, and demands for redistribution
Making Each Unit Count
Consumers typically infer greater quantity from larger numbers. For instance, a 500 gram box of chocolates appears heavier than a .5 kilogram box. By expressing quantities in alternative units or attribute dimensions, one can represent an otherwise identical quantity in a more versus less discretized manner (e.g., a box containing 25 chocolates vs. a box weighing 500 grams). Seven experimental studies show that a difference between more discretiz…
A 20% income increase for everyone
Numerosity and Consumer Behavior How to Make a 29% Increase Look Bigger
Psychologists have long been intrigued by how humans and nonhuman primates process magnitudes such as “how far, how fast, how much, how long, and how many.” This fascination perhaps stems from the fact that magnitude estimations of space, time, and number form the bedrock of most of the decisions that we make in daily life. Decisions about how many cookies to eat, how many payments to make, how many days to wait for a product, all have one thing …
Are All Units Created Equal? The Effect of Default Units on Product Evaluations
Previous research on attribute framing has shown that people often infer higher quantity from larger numbers, usually with the assumption that the units used to specify this information elicit the same meanings. Drawing on literature on categorization and numerical cognition, the authors challenge this assumption and show that consumers often have preset units for attribute levels that strike an optimal balance between a preference for small numb…
How to Make a 29% Increase Look Bigger
Quantitative information can appear in different units (e.g., 7-year warranty = 84-month warranty). This article demonstrates that attribute differences appear larger on scales with a higher number of units; expressing quality information on such an expanded scale makes consumers switch to a higher-quality option. Testifying to its practical importance, expressing the energy content of snacks in kilojoules rather than kilocalories increases the c…
How to Make a 29% Increase Look Bigger
Quantitative information can appear in different units (e.g., 7-year warranty = 84-month warranty). This article demonstrates that attribute differences appear larger on scales with a higher number of units; expressing quality information on such an expanded scale makes consumers switch to a higher-quality option. Testifying to its practical importance, expressing the energy content of snacks in kilojoules rather than kilocalories increases the c…
Are All Units Created Equal? The Effect of Default Units on Product Evaluations
Previous research on attribute framing has shown that people often infer higher quantity from larger numbers, usually with the assumption that the units used to specify this information elicit the same meanings. Drawing on literature on categorization and numerical cognition, the authors challenge this assumption and show that consumers often have preset units for attribute levels that strike an optimal balance between a preference for small numb…
Making Each Unit Count
Consumers typically infer greater quantity from larger numbers. For instance, a 500 gram box of chocolates appears heavier than a .5 kilogram box. By expressing quantities in alternative units or attribute dimensions, one can represent an otherwise identical quantity in a more versus less discretized manner (e.g., a box containing 25 chocolates vs. a box weighing 500 grams). Seven experimental studies show that a difference between more discretiz…
Numerosity and Consumer Behavior How to Make a 29% Increase Look Bigger
Psychologists have long been intrigued by how humans and nonhuman primates process magnitudes such as “how far, how fast, how much, how long, and how many.” This fascination perhaps stems from the fact that magnitude estimations of space, time, and number form the bedrock of most of the decisions that we make in daily life. Decisions about how many cookies to eat, how many payments to make, how many days to wait for a product, all have one thing …
A 20% income increase for everyone
How to Make a 29% Increase Look Bigger
Quantitative information can appear in different units (e.g., 7-year warranty = 84-month warranty). This article demonstrates that attribute differences appear larger on scales with a higher number of units; expressing quality information on such an expanded scale makes consumers switch to a higher-quality option. Testifying to its practical importance, expressing the energy content of snacks in kilojoules rather than kilocalories increases the c…
Numerosity and Consumer Behavior How to Make a 29% Increase Look Bigger
Psychologists have long been intrigued by how humans and nonhuman primates process magnitudes such as “how far, how fast, how much, how long, and how many.” This fascination perhaps stems from the fact that magnitude estimations of space, time, and number form the bedrock of most of the decisions that we make in daily life. Decisions about how many cookies to eat, how many payments to make, how many days to wait for a product, all have one thing …
Are All Units Created Equal? The Effect of Default Units on Product Evaluations
Previous research on attribute framing has shown that people often infer higher quantity from larger numbers, usually with the assumption that the units used to specify this information elicit the same meanings. Drawing on literature on categorization and numerical cognition, the authors challenge this assumption and show that consumers often have preset units for attribute levels that strike an optimal balance between a preference for small numb…
A 20% income increase for everyone
Making Each Unit Count
Consumers typically infer greater quantity from larger numbers. For instance, a 500 gram box of chocolates appears heavier than a .5 kilogram box. By expressing quantities in alternative units or attribute dimensions, one can represent an otherwise identical quantity in a more versus less discretized manner (e.g., a box containing 25 chocolates vs. a box weighing 500 grams). Seven experimental studies show that a difference between more discretiz…
People weigh salaries more than ratios in judgments of income inequality, fairness, and demands for redistribution
Decision-Making and Behavioral Economics (5 works) · Psychology (5 works) · Mathematics (4 works) · Numerosity adaptation effect (4 works) · Cognition (3 works) · Computer Science (3 works) · Econometrics (3 works) · Economics (3 works) · Social Psychology (3 works) · Statistics (3 works)