Gina S Mohr
Biographic Data
| ID | 150605 |
|---|---|
| NAME | Gina S Mohr |
| GIVEN NAMES | Gina S |
| FAMILY NAME | Mohr |
| SIGNATURE | MOHR G S |
| AFFILIATIONS | Colorado State University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 22 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 2 |
Ironic Consumption
Ironic consumption refers to using a product (brand, style, behavior, etc.) with the intent of signaling a meaning (identity, message, belief, etc.) that reverses the conventional meaning of the product. We report five studies showing that people are more likely to think that a consumer is using a product ironically when the product is incongruent with the consumer's known identity or beliefs. The impression that ironic consumers make on an obser…
Comparison of two front-of-package nutrition labeling schemes, and their explanation, on consumers' perception of product healthfulness and food choice
Seeing Is Eating: How and When Activation of a Negative Stereotype Increases Stereotype-Conducive Behavior
This research investigates the effect of activation of a negative stereotype on behaviors that are perceived to increase the chance of becoming a member of the stereotyped group. Activation of a negative stereotype (the overweight stereotype) is shown to lead to stereotype-consistent goal commitment (low health goal commitment), which partially explains increases in stereotype-conducive behavior (eating indulgent foods). Two theoretically relevan…
Seeing Is Eating: How and When Activation of a Negative Stereotype Increases Stereotype-Conducive Behavior
This research investigates the effect of activation of a negative stereotype on behaviors that are perceived to increase the chance of becoming a member of the stereotyped group. Activation of a negative stereotype (the overweight stereotype) is shown to lead to stereotype-consistent goal commitment (low health goal commitment), which partially explains increases in stereotype-conducive behavior (eating indulgent foods). Two theoretically relevan…
Ironic Consumption
Ironic consumption refers to using a product (brand, style, behavior, etc.) with the intent of signaling a meaning (identity, message, belief, etc.) that reverses the conventional meaning of the product. We report five studies showing that people are more likely to think that a consumer is using a product ironically when the product is incongruent with the consumer's known identity or beliefs. The impression that ironic consumers make on an obser…
Comparison of two front-of-package nutrition labeling schemes, and their explanation, on consumers' perception of product healthfulness and food choice
Seeing Is Eating: How and When Activation of a Negative Stereotype Increases Stereotype-Conducive Behavior
This research investigates the effect of activation of a negative stereotype on behaviors that are perceived to increase the chance of becoming a member of the stereotyped group. Activation of a negative stereotype (the overweight stereotype) is shown to lead to stereotype-consistent goal commitment (low health goal commitment), which partially explains increases in stereotype-conducive behavior (eating indulgent foods). Two theoretically relevan…
Comparison of two front-of-package nutrition labeling schemes, and their explanation, on consumers' perception of product healthfulness and food choice
Ironic Consumption
Ironic consumption refers to using a product (brand, style, behavior, etc.) with the intent of signaling a meaning (identity, message, belief, etc.) that reverses the conventional meaning of the product. We report five studies showing that people are more likely to think that a consumer is using a product ironically when the product is incongruent with the consumer's known identity or beliefs. The impression that ironic consumers make on an obser…
Psychology (3 works) · Social Psychology (3 works) · Advertising (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Mathematics (2 works) · Aesthetics (1 works) · Art (1 works) · Behavioral Health and Interventions (1 works) · Consumer Attitudes and Food Labeling (1 works)